The Latest
How much should a new website cost?
Well, we have to say it. The cost of a new website depends. And it can vary greatly. We’ll start with a price range for building a site. It’s useless really, but if we don’t show it up front we won’t answer the basic question. Building a new site can range from a few hundreds dollars to 10s of thousands. Is that vague enough? Most small businesses can expect to…
Why is it hard to trust Google Ads AI?
There is no doubt that Google is pushing advertisers and their agencies to implement Google Performance Max or PMax (combined with Gemini.) PMax is Google’s latest iteration to automate the advertising program for companies. Whether your program is search, display, or shopping, Google wants to move you to PMax, promising that it will outperform anything you do. If you are new to digital advertising, you’ll see that implementing a PMax…
Technical SEO An Overview
Technical SEO is the process of ensuring search engines can access and easily crawl your website. From very basic things like a proper server response to the many aspects of how content is delivered to the web browser, they are reviewed and adjusted as part of technical SEO optimization. When done properly, search engine bots can crawl the site, and the search engine can index it so that it appears…
How to Use Remarketing in PPC
The Role of Remarketing in PPC: Strategies for Targeting and Converting In the fast-paced world of online advertising, capturing and retaining the attention of potential customers is crucial for success. Pay-Per-Click (PPC) advertising is an effective way to reach targeted audiences, but what happens when those initial clicks don’t immediately lead to conversions? This is where remarketing comes into play. In this article, we’ll explore the pivotal role of remarketing…
The Impact of AI on SEO (So Far)
Generative AI & SEO In the rapidly evolving digital landscape, Artificial Intelligence (AI) has emerged as a game-changer, particularly in the realm of Search Engine Optimization (SEO). As we reflect on the pivotal year of 2023, it is evident how large-language-models (LLMs) and generative AI tools have revolutionized SEO practices, akin to the transformative impact of internet and smartphones. In this post, we’ll delve into the impacts and implications of…
Google Ads Update: Search Themes in Performance Max Campaigns
Google Ads Update: Search Themes in Performance Max Campaigns Google has made the announcement that advertisers are now able to input Search Themes into Performance Max Campaigns to help drive relevant traffic to their ads. What will this look like, how to best use search terms, and how will it differ from the existing Performance Max Campaigns set up? Let’s start by understanding what Performance Max Campaigns are. What are…
How to Improve Your Ranking on Google Maps
A Guide to Google Maps SEO In the digital age, visibility on platforms like Google Maps is crucial for driving business growth. Whether you’re running a restaurant, plumbing service, law practice, or car dealership, it’s a safe bet that Google Maps is how most of your clients and customers find your business. This guide will provide insights on methods to improve your Google Maps ranking, helping you leverage online tools…
5 Alternatives to Google Ads
Best Alternatives to Google Ads Google Ads has ruled the roost for years when it comes to paid advertising, and for good reason. They have a wide breadth of ad types, such as search ads, display ads, and shopping ads. Their expansive targeting and audience options also allows advertisers to successfully reach their desired consumer. Let’s not forget that Google Ads also has relatively reliable measuring tools and solid user…
Google Ads: Automatically Created Assets
Google Ads: Automatically Created Assets As Google Ads grows and expands its capabilities one of their big focuses has been to create automatic systems so that advertisers don’t have to spend as much time making decisions and monitoring. We have seen automatic bidding and smart campaigns, now comes automatic asset creation. What are Automatically Created Assets? These new automatically created assets are headlines and descriptions developed by Google’s AI for…
The Importance of Redundant Event Tracking: Ensuring Accurate Data
Why Redundancy Matters in Event Tracking When it comes to event tracking in Google Tag Manager (GTM) and Google Analytics (GA), redundancy is not a sign of inefficiency; in fact, it’s a crucial safety net. Implementing redundant triggers for each essential conversion events or GTM tags helps ensure data accuracy and reduces the risk of data loss. By setting multiple triggers, such as the URL, button text, ID, or class,…
5 Ways to Prevent Budget Waste in Google Ads
Conserving Your Ads Budget Google ads can be a great tool to drive traffic and awareness for your brand. However it is important to ensure that your ads aren’t just appearing in front of people but appearing in front of potential customers. We have laid out 5 key ways advertisers can make sure they aren’t wasting budget on impressions and clicks that aren’t valuable. Limit Broad Match Keywords Managing keywords…
Geo Targeting Vs Geo Fencing
Geotargeting and Geofencing Compared The line between geotargeting and geofencing can get blurred pretty quickly in the marketing world, and depending on who you talk to the two are used interchangeably. For instance Google ads offers geotargeting but not geofencing. When looking closely at google’s site you’ll notice that never once does it mention geofencing. Instead it uses words like “Google Ads location targeting”, yet if you search “Google ads…
SEO
Automotive Repair Digital Marketing P…
Local auto repair shops generally have engaged owners who enjoy working in the b…
A New Site Design Doesn’t Have …
One of the biggest concerns companies have when redesigning their website is tha…
What Are the SEO Implications of AI?
We’ve been working with clients in SEO for decades, and one of the consistent th…
Before You Change Your SEO Strategy
I had a call from a client in the auto repair industry. He asked if I’d be willi…
Boost Your Plumbing Business: Digital…
Ready to elevate your plumbing business? Discover effective digital marketing st…
Top Chicago SEO Marketing Companies f…
Unlock your business potential with Chicago’s top SEO marketing companies. Disco…
Large Language Models and AI for Loca…
It is mind-boggling to consider how fast AI has become part of our lives. From t…
GOOGLE SUNSETS THE ”&num=100” PAR…
GOOGLE SUNSETS THE ”&num=100” PARAMETER The affects on SEO data, and how it…
Search Engine Marketing for Small Bus…
The Chicago area is a powerhouse of small business innovation. From manufacturin…
A Guide to Auto Shop SEO
A Mechanic’s Guide to Ranking on Google In today’s digital landscape, having a s…
Does Duplicate Content Hurt SEO?
Can Publishing Duplicate Content Hurt Your Search Engine Rankings? Duplica…
Do No-Follow Links Help SEO?
First, What’s a No Follow Link? A no-follow link is a hyperlink that looks like…
Technical SEO An Overview
Technical SEO is the process of ensuring search engines can access and easily cr…
The Impact of AI on SEO (So Far)
Generative AI & SEO In the rapidly evolving digital landscape, Artificial In…
How to Improve Your Ranking on Google…
A Guide to Google Maps SEO In the digital age, visibility on platforms like Goog…
Rebrand Your Site Without Losing SEO …
SEO Tips for a Smooth Rebrand At some point in their lifecycles, many businesses…
Citation Building for Local S…
Local Citations & Linkbuilding There are tons of components that go into a s…
Comparing Website Authority Scores (D…
Domain Authority vs. Domain Rating vs. Authority Score One of the primary sellin…
Google Automated Campaigns…use …
Google Ads is a great advertising tool for businesses of all sizes. From interna…
A Beginners Guide to Local SEO
Getting Started with Local SEO If you’re running a small business, you know that…
B2B SEO: Content-Led Strategy
Business-to-Business SEO Strategy B2B SEO is an important strategic marketing to…
Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertisi…
Managing Change in SEO
SEO is dynamic. That’s no secret to anyone familiar with the field. We see a lot…
21 On-site SEO Areas to Improve Your …
The recommendations for on-site SEO, or on-page SEO, over years, have often been…
SEO Timelines: How Long Does SEO Take…
How long does SEO take to work? It’s a pretty straightforward question with a le…
What your SEO agency doesn’t know can…
No, this isn’t about the competency of your SEO agency. My guess is they’re good…
Google Update: How Google Changes You…
Last week, Google confirmed that they changed the way they generate new webpage…
PPC
Automotive Repair Digital Marketing P…
Local auto repair shops generally have engaged owners who enjoy working in the b…
Keywords, Search Terms, and Search Th…
Your Back to Basics Guide: Keywords, Search Terms, and Search Themes In today’s…
Google Ads Campaign Types Breakdown
Your Back to Basics Guide: Campaign Types Whether you’re new to Google Ads or ju…
Biggest Changes to Google Ads in the …
The 6 Biggest Changes to Google Ads in the Past Five Years Google ads is always…
PPC Audit: A Complete Overview
Pay-per-click (PPC) advertising allows businesses to display ads on search engin…
Google Ads Tracking Offline Conversions
Google Ads provides various tracking methods, from online e-commerce to offline,…
What Is A Google Ads Quality Score an…
What is a Google Ads Quality Score? First things first: what is a Google Ads Qua…
Google Ads – Build Your Funnel …
Improve your Google Ads Conversion by more than 50% Google Ads keeps getting bet…
Why Don’t I See My Remarketing Ads
“Why don’t I see my remarketing ads?” is a question we get asked. Or, some varia…
Amazon Prime Days and Google PMAX Sho…
October Amazon Prime Days ran 10/8-10/9, and they were promoted for weeks prior….
Evolution of a PPC Agency
There is a lot of talk about artificial intelligence in digital marketing and it…
5 Common Mistakes in Google Ads
Maximize the Effectiveness of You Ad Spend Maximizing the effectiveness of your…
Are You Starving Your Google Ads PMax…
Google Ads is in a transition, and while this may initially feel unsettling for…
The demise of Cookies and lessons fro…
As Google Chrome is sent to send Cookies to the dustbin this year, digital marke…
A Guide To Google Ads With Wix
Using Wix to Set-up Google Ads Starting a business is no easy feat and includes…
Google Ads Updates – Feb 2024
Over the past month, the two biggest (but not surprising) announcements have to…
Why is it hard to trust Google Ads AI?
There is no doubt that Google is pushing advertisers and their agencies to imple…
How to Use Remarketing in PPC
The Role of Remarketing in PPC: Strategies for Targeting and Converting In the f…
Google Ads Update: Search Themes in P…
Google Ads Update: Search Themes in Performance Max Campaigns Google has m…
5 Alternatives to Google Ads
Best Alternatives to Google Ads Google Ads has ruled the roost for years when it…
Google Ads: Automatically Cre…
Google Ads: Automatically Created Assets As Google Ads grows and expands its cap…
5 Ways to Prevent Budget Waste in Goo…
Conserving Your Ads Budget Google ads can be a great tool to drive traffic and a…
Geo Targeting Vs Geo Fencing
Geotargeting and Geofencing Compared The line between geotargeting and geofencin…
Google Ads Phrase Match Types Compare…
Should You Switch to Broad Match Keyword? We have all been there. Going through…
Is Paid Advertising Evil?
Are Search & Display Ads Evil? In the year 2023, we have all experienced ad…
5 Steps to Clean Up Your Google Ads C…
Why wait for spring cleaning when the start of the year is the perfect opportuni…
Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertisi…
Display Campaigns & Brand Awareness
Today, we’re looking at how to build brand awareness with display advertising. T…
Google Ads Match Types Lack Meaning
As Google continues to push its belief that the Google Ads AI is better at align…
All Blogs
How much should a new website cost?
Well, we have to say it. The cost of a new website depends. And it can vary greatly. We’ll start …
Why is it hard to trust Google Ads AI?
There is no doubt that Google is pushing advertisers and their agencies to implement Google Performance Max or PMax (combined …
Technical SEO An Overview
Technical SEO is the process of ensuring search engines can access and easily crawl your website. From very basic things …
How to Use Remarketing in PPC
The Role of Remarketing in PPC: Strategies for Targeting and Converting In the fast-paced world of online advertising, capturing and …
The Impact of AI on SEO (So Far)
Generative AI & SEO In the rapidly evolving digital landscape, Artificial Intelligence (AI) has emerged as a game-changer, particularly in …
Google Ads Update: Search Themes in Performance Max Campaigns
Google Ads Update: Search Themes in Performance Max Campaigns Google has made the announcement that advertisers are now able to …
How to Improve Your Ranking on Google Maps
A Guide to Google Maps SEO In the digital age, visibility on platforms like Google Maps is crucial for driving …
5 Alternatives to Google Ads
Best Alternatives to Google Ads Google Ads has ruled the roost for years when it comes to paid advertising, and …
Google Ads: Automatically Created Assets
Google Ads: Automatically Created Assets As Google Ads grows and expands its capabilities one of their big focuses has been …
The Importance of Redundant Event Tracking: Ensuring Accurate Data
Why Redundancy Matters in Event Tracking When it comes to event tracking in Google Tag Manager (GTM) and Google Analytics …
5 Ways to Prevent Budget Waste in Google Ads
Conserving Your Ads Budget Google ads can be a great tool to drive traffic and awareness for your brand. However …
Geo Targeting Vs Geo Fencing
Geotargeting and Geofencing Compared The line between geotargeting and geofencing can get blurred pretty quickly in the marketing world, and …