Should You Switch to Broad Match Keyword? We have all been there. Going through our campaign recommendations and being told once again to change all our phrase and exact match keywords to broad match. Moving people to Broad Match Keywords seems to be one of google’s biggest goals as of late. Don’t worry, you are…
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Citation Building for Local SEO: A Beginners Guide
Local Citations & Linkbuilding There are tons of components that go into a successful local SEO strategy. But for digital marketers and business owners, building citations is one of the easiest and most effective steps to building a comprehensive local SEO program. In this blog post, we’ll provide a beginner-friendly guide on the process of…
Is Paid Advertising Evil?
Are Search & Display Ads Evil? In the year 2023, we have all experienced ad overload from a company. That’s right, you viewed a product one time on Nike’s website, now, every time you open up Facebook, BOOM Nike ad. Okay open up Instagram, BOOM an in-feed Nike ad. Surely there won’t be a Nike…
An Absolute Beginner’s Guide to Google Business Profile
The Ultimate Local Marketing Tool for SMBs There aren’t many marketing tools that provide more value to both customers and local businesses than Google Business Profile. Whether you’re a local service provider like a plumber or moving company or you run a brick and mortar business like retail or restaurants, Google Business Profile can be…
Comparing Website Authority Scores (DA vs DR vs AS)
Domain Authority vs. Domain Rating vs. Authority Score One of the primary selling points of popular SEO tools such as Moz, Ahrefs, and SEMRush are the website authority metrics. These metrics proport to calculate a website’s “authority” based, for the most part, on the quantity and quality of its backlinks. Website Authority Tools While these…
Beginner’s Guide to Yelp Ads
How to Start Advertising on Yelp Never run Yelp ads before? Look no further. This is your Beginner Guide to Setting up Yelp advertisements. After we nail down exactly what Yelp ads look like we are going to break down the setup process into 5 easy steps. In order to set up your ads, you…
Service Area Pages
How Location Pages Can Boost Your Local SEO Service area landing pages are a critical–if sometimes overlooked–tool used in local SEO. Whether you call them location pages, town pages, areas served pages, or service area pages, they’re all essentially the same. In this article, we’ll take a look at how service area pages fit within…
SEO for Dentists
A Complete SEO Guide for Dental Practices As a dental care provider, your primary goal is to provide your patients with exceptional service. Gone are the days when you could rely on word of mouth advertising as enough to build your practice. Today, it is more important than ever to build online visibility into your…
Google Automated Campaigns…use with caution
Google Ads is a great advertising tool for businesses of all sizes. From international organizations to local car repair shops, Google Ads can drive revenue. With the push into automated campaigns, it may be easy for businesses to set it and go simply. In our experience, that would be a mistake. Issues with Google’s Automated…
Introducing Twitter’s Search Keyword Ads
We are charging into the new year and officially have one month under our belt! With the new year comes new changes to advertising platforms, and Twitter is no different. On January 24th, Twitter announced its rollout of Search Keywords advertising. Today we are going to go over what has led up to this announcement,…