The Latest
What Is A Google Ads Quality Score and Why Does It Matter?
What is a Google Ads Quality Score? First things first: what is a Google Ads Quality Score? In a search campaign, Google will assign a quality score at the keyword level between 1-10. This score is an indicator of how well your ad ranks compared to other advertisers. The more relevant google deems your ad and landing page to the keyword, the higher the quality score. How Quality Score Is…
PPC Articles: Costs Increasing, AI Growing, More Signals Needed
A lot happens during a month in PPC advertising. I’ve put together some articles from various sources and hope the are interesting to you. A few things stuck out this month: Costs are increasing YoY for clicks and total spend. Several articles look at this from different angles. AI continues to flex. From longer-term with Google openly telling us to get ready for a post-keyword search landscape, to tactical things…
Google Ads – Build Your Funnel as Goals
Improve your Google Ads Conversion by more than 50% Google Ads keeps getting better at optimizing programs toward your Goals. The trouble is, too many companies use the wrong goal to optimize their campaigns and get leads that don’t convert to sales. Building the right goals within Google Ads will make all the difference in your performance. This is straightforward for e-commerce sites. Most of the widely used e-commerce platforms…
Why Don’t I See My Remarketing Ads
“Why don’t I see my remarketing ads?” is a question we get asked. Or, some variation like, “Our CEO isn’t seeing our remarketing ads, how come?”, “Employees are always on our site but don’t see remarketing ads. What’s wrong?” Often, the correct but unsatisfactory answer is “because they shouldn’t.” The Purpose of Remarketing Ads Before we get into why you may not see your remarketing ads, we should talk about…
Auto Repair Shop Digital Marketing: Getting Started
As a digital marketing agency, we work very closely with local businesses, including auto repair shops. Our experience in helping our clients increase their local business gives us insight into some of the most critical aspects of digital marketing for auto repair services. But before we touch on digital marketing, let’s be honest about what matters: quality people, service, and repairs. Local businesses thrive on repeat customers and word-of-mouth referrals….
Unlocking Success: How a Chicago SocialMedia Marketing Agency Can Transform YourBrand
In today’s fast-paced digital landscape, standing out is more crucial than ever. Brands are not just competing for attention; they’re vying for meaningful connections with their audience. This is where a Chicago social media marketing agency shines, offering innovative strategies tailored to your unique brand voice. Imagine transforming your online presence into a vibrant community of engaged followers, all eager to share your message. With the right expertise, your brand…
Amazon Prime Days and Google PMAX Shopping
October Amazon Prime Days ran 10/8-10/9, and they were promoted for weeks prior. Since August, Oct Prime Days have been carried in the press and supported with mailers, emails, and ads. Whether real or perceived, price reductions have a significant impact on shopping behavior. How Are PMax Shopping Ads Affected by Amazon Prime Days? We have clients running PMax Shopping campaigns, and they all changed significantly during the week of…
Evolution of a PPC Agency
There is a lot of talk about artificial intelligence in digital marketing and its impact on us as an agency, specifically in PPC advertising. For over twenty years, I have seen a lot of changes in the search engines. We’ve gone from managing the minutia to strategizing with AI. Some of the changes in the PPC world and where it lands us as a PPC agency: The Search Engine Competitors…
A Guide to Auto Shop SEO
A Mechanic’s Guide to Ranking on Google In today’s digital landscape, having a strong online presence is crucial for the success of any auto shop. Search Engine Optimization (SEO) is the key to ensuring that potential customers can easily find your services when they search online. As an SEO agency, we have decades of experience running local SEO campaigns, and we’ve managed several successful accounts for auto shops in the…
5 Common Mistakes in Google Ads
Maximize the Effectiveness of You Ad Spend Maximizing the effectiveness of your Google Ads campaigns starts with avoiding common pitfalls. From improper conversion tracking to overlooking vital ad assets, each step can significantly impact your campaign’s success. In this comprehensive guide, we’ll explore five critical mistakes to steer clear of and provide actionable tips to ensure your ads drive results. Let’s dive in and optimize your advertising strategy for maximum…
Are You Starving Your Google Ads PMax Campaign?
Google Ads is in a transition, and while this may initially feel unsettling for PPC ad managers, it’s important to remember that this change is designed to enhance our strategies. The world of Performance Max (PMax) campaigns is an AI and ML-driven approach, promising greater efficiency and results. This world requires a great deal of trust. With PMax, we provide Google with assets and data; users provide the data through…
Google Tag for Ads
Google Ads’ latest tag is simply called “Google Tag.” This code allows Google Ads and other Google tools to track activity on your website and return information to the respective Google Tools. Why you need to implement Google Tag Browser security has been changing, tightening restrictions on third-party Cookies. If you’re unfamiliar with browser cookies, they are simple text files saved to your computer that store information. The information varies…
SEO
Automotive Repair Digital Marketing P…
Local auto repair shops generally have engaged owners who enjoy working in the b…
A New Site Design Doesn’t Have …
One of the biggest concerns companies have when redesigning their website is tha…
What Are the SEO Implications of AI?
We’ve been working with clients in SEO for decades, and one of the consistent th…
Before You Change Your SEO Strategy
I had a call from a client in the auto repair industry. He asked if I’d be willi…
Boost Your Plumbing Business: Digital…
Ready to elevate your plumbing business? Discover effective digital marketing st…
Top Chicago SEO Marketing Companies f…
Unlock your business potential with Chicago’s top SEO marketing companies. Disco…
Large Language Models and AI for Loca…
It is mind-boggling to consider how fast AI has become part of our lives. From t…
Search Engine Marketing for Small Bus…
The Chicago area is a powerhouse of small business innovation. From manufacturin…
A Guide to Auto Shop SEO
A Mechanic’s Guide to Ranking on Google In today’s digital landscape, having a s…
Does Duplicate Content Hurt SEO?
Can Publishing Duplicate Content Hurt Your Search Engine Rankings? Duplica…
The Role of SEO in B2B Marketing
On the surface, SEO’s role for B2B is simple: help generate sales. However, wher…
Do No-Follow Links Help SEO?
First, What’s a No Follow Link? A no-follow link is a hyperlink that looks like…
Technical SEO An Overview
Technical SEO is the process of ensuring search engines can access and easily cr…
The Impact of AI on SEO (So Far)
Generative AI & SEO In the rapidly evolving digital landscape, Artificial In…
How to Improve Your Ranking on Google…
A Guide to Google Maps SEO In the digital age, visibility on platforms like Goog…
Rebrand Your Site Without Losing SEO …
SEO Tips for a Smooth Rebrand At some point in their lifecycles, many businesses…
Citation Building for Local S…
Local Citations & Linkbuilding There are tons of components that go into a s…
Comparing Website Authority Scores (D…
Domain Authority vs. Domain Rating vs. Authority Score One of the primary sellin…
Google Automated Campaigns…use …
Google Ads is a great advertising tool for businesses of all sizes. From interna…
A Beginners Guide to Local SEO
Getting Started with Local SEO If you’re running a small business, you know that…
B2B SEO: Content-Led Strategy
Business-to-Business SEO Strategy B2B SEO is an important strategic marketing to…
Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertisi…
Managing Change in SEO
SEO is dynamic. That’s no secret to anyone familiar with the field. We see a lot…
21 On-site SEO Areas to Improve Your …
The recommendations for on-site SEO, or on-page SEO, over years, have often been…
SEO Timelines: How Long Does SEO Take…
How long does SEO take to work? It’s a pretty straightforward question with a le…
What your SEO agency doesn’t know can…
No, this isn’t about the competency of your SEO agency. My guess is they’re good…
Google Update: How Google Changes You…
Last week, Google confirmed that they changed the way they generate new webpage…
PPC
A/B Asset Experiments in PMAX Campaigns
Google ads announced that asset experiments are officially available for Perform…
Google’s change to how they are pacin…
Attention all Google Ads advertisers who use daily budgets and ad schedules: You…
Our Favorite 2025 Google PMAX Campaig…
For a while, Google has been pushing advertisers toward a fully automated system…
Automotive Repair Digital Marketing P…
Local auto repair shops generally have engaged owners who enjoy working in the b…
Keywords, Search Terms, and Search Th…
Your Back to Basics Guide: Keywords, Search Terms, and Search Themes In today’s…
Google Ads Campaign Types Breakdown
Your Back to Basics Guide: Campaign Types Whether you’re new to Google Ads or ju…
Biggest Changes to Google Ads in the …
The 6 Biggest Changes to Google Ads in the Past Five Years Google ads is always…
PPC Audit: A Complete Overview
Pay-per-click (PPC) advertising allows businesses to display ads on search engin…
Google Ads Tracking Offline Conversions
Google Ads provides various tracking methods, from online e-commerce to offline,…
What Is A Google Ads Quality Score an…
What is a Google Ads Quality Score? First things first: what is a Google Ads Qua…
Google Ads – Build Your Funnel …
Improve your Google Ads Conversion by more than 50% Google Ads keeps getting bet…
Why Don’t I See My Remarketing Ads
“Why don’t I see my remarketing ads?” is a question we get asked. Or, some varia…
Amazon Prime Days and Google PMAX Sho…
October Amazon Prime Days ran 10/8-10/9, and they were promoted for weeks prior….
Evolution of a PPC Agency
There is a lot of talk about artificial intelligence in digital marketing and it…
5 Common Mistakes in Google Ads
Maximize the Effectiveness of You Ad Spend Maximizing the effectiveness of your…
Are You Starving Your Google Ads PMax…
Google Ads is in a transition, and while this may initially feel unsettling for…
The demise of Cookies and lessons fro…
As Google Chrome is sent to send Cookies to the dustbin this year, digital marke…
A Guide To Google Ads With Wix
Using Wix to Set-up Google Ads Starting a business is no easy feat and includes…
Google Ads Updates – Feb 2024
Over the past month, the two biggest (but not surprising) announcements have to…
Why is it hard to trust Google Ads AI?
There is no doubt that Google is pushing advertisers and their agencies to imple…
How to Use Remarketing in PPC
The Role of Remarketing in PPC: Strategies for Targeting and Converting In the f…
Google Ads Update: Search Themes in P…
Google Ads Update: Search Themes in Performance Max Campaigns Google has m…
5 Alternatives to Google Ads
Best Alternatives to Google Ads Google Ads has ruled the roost for years when it…
Google Ads: Automatically Cre…
Google Ads: Automatically Created Assets As Google Ads grows and expands its cap…
5 Ways to Prevent Budget Waste in Goo…
Conserving Your Ads Budget Google ads can be a great tool to drive traffic and a…
Geo Targeting Vs Geo Fencing
Geotargeting and Geofencing Compared The line between geotargeting and geofencin…
Google Ads Phrase Match Types Compare…
Should You Switch to Broad Match Keyword? We have all been there. Going through…
Is Paid Advertising Evil?
Are Search & Display Ads Evil? In the year 2023, we have all experienced ad…
5 Steps to Clean Up Your Google Ads C…
Why wait for spring cleaning when the start of the year is the perfect opportuni…
Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertisi…
Display Campaigns & Brand Awareness
Today, we’re looking at how to build brand awareness with display advertising. T…
Google Ads Match Types Lack Meaning
As Google continues to push its belief that the Google Ads AI is better at align…
All Blogs
What Is A Google Ads Quality Score and Why Does It Matter?
First things first: what is a Google Ads Quality Score? In a search campaign, Google will assign a quality score …
PPC Articles: Costs Increasing, AI Growing, More Signals Needed
A lot happens during a month in PPC advertising. I’ve put together some articles from various sources and hope the …
Google Ads – Build Your Funnel as Goals
Google Ads keeps getting better at optimizing programs toward your Goals. The trouble is, too many companies use the wrong …
Why Don’t I See My Remarketing Ads
“Why don’t I see my remarketing ads?” is a question we get asked. Or, some variation like, “Our CEO isn’t …
Auto Repair Shop Digital Marketing: Getting Started
As a digital marketing agency, we work very closely with local businesses, including auto repair shops.
Unlocking Success: How a Chicago SocialMedia Marketing Agency Can Transform YourBrand
In today’s fast-paced digital landscape, standing out is more crucial than ever. Brands are not just competing for attention; they’re …
Amazon Prime Days and Google PMAX Shopping
October Amazon Prime Days ran 10/8-10/9, and they were promoted for weeks prior. Since August, Oct Prime Days have been …
Evolution of a PPC Agency
There is a lot of talk about artificial intelligence in digital marketing and its impact on us as an agency, …
A Guide to Auto Shop SEO
In today’s digital landscape, having a strong online presence is crucial for the success of any auto shop.
5 Common Mistakes in Google Ads
Maximizing the effectiveness of your Google Ads campaigns starts with avoiding common pitfalls. From improper conversion tracking to overlooking vital …
Are You Starving Your Google Ads PMax Campaign?
Google Ads is in a transition, and while this may initially feel unsettling for PPC ad managers, it’s important to …
Google Tag for Ads
Google Ads’ latest tag is simply called “Google Tag.” This code allows Google Ads and other Google tools to track …