SEO Tips for a Smooth Rebrand At some point in their lifecycles, many businesses will undergo a rebrand or website redesign, and with it often comes the fear of losing SEO rankings. This can be both an exciting and scary undertaking, especially if your website has had success with SEO. Nobody wants to lose all…
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Digital Marketers’ path forward with AI
The white-collar professionals are confronting what blue-collar professionals have been dealing with for half a decade: What do you do when technology threatens to displace your job? In digital marketing, AI is pushing into everything from media optimization(not actually a new thing), to content writing and even image generation. Having been in marketing for over…
Google Ads Phrase Match Types Compared in 2023
Should You Switch to Broad Match Keyword? We have all been there. Going through our campaign recommendations and being told once again to change all our phrase and exact match keywords to broad match. Moving people to Broad Match Keywords seems to be one of google’s biggest goals as of late. Don’t worry, you are…
Citation Building for Local SEO: A Beginners Guide
Local Citations & Linkbuilding There are tons of components that go into a successful local SEO strategy. But for digital marketers and business owners, building citations is one of the easiest and most effective steps to building a comprehensive local SEO program. In this blog post, we’ll provide a beginner-friendly guide on the process of…
Is Paid Advertising Evil?
Are Search & Display Ads Evil? In the year 2023, we have all experienced ad overload from a company. That’s right, you viewed a product one time on Nike’s website, now, every time you open up Facebook, BOOM Nike ad. Okay open up Instagram, BOOM an in-feed Nike ad. Surely there won’t be a Nike…
An Absolute Beginner’s Guide to Google Business Profile
The Ultimate Local Marketing Tool for SMBs There aren’t many marketing tools that provide more value to both customers and local businesses than Google Business Profile. Whether you’re a local service provider like a plumber or moving company or you run a brick and mortar business like retail or restaurants, Google Business Profile can be…
Comparing Website Authority Scores (DA vs DR vs AS)
Domain Authority vs. Domain Rating vs. Authority Score One of the primary selling points of popular SEO tools such as Moz, Ahrefs, and SEMRush are the website authority metrics. These metrics proport to calculate a website’s “authority” based, for the most part, on the quantity and quality of its backlinks. Website Authority Tools While these…
Beginner’s Guide to Yelp Ads
How to Start Advertising on Yelp Never run Yelp ads before? Look no further. This is your Beginner Guide to Setting up Yelp advertisements. After we nail down exactly what Yelp ads look like we are going to break down the setup process into 5 easy steps. In order to set up your ads, you…
Service Area Pages
How Location Pages Can Boost Your Local SEO Service area landing pages are a critical–if sometimes overlooked–tool used in local SEO. Whether you call them location pages, town pages, areas served pages, or service area pages, they’re all essentially the same. In this article, we’ll take a look at how service area pages fit within…
SEO for Dentists
A Complete SEO Guide for Dental Practices As a dental care provider, your primary goal is to provide your patients with exceptional service. Gone are the days when you could rely on word of mouth advertising as enough to build your practice. Today, it is more important than ever to build online visibility into your…