Google Update: How Google Changes Your SERPs Titles

Last week, Google confirmed that they changed the way they generate new webpage titles to appear on their results page (SERP). Does Google Change My Website’s Title Tag? Yes. Although you may not have noticed, Google has long experimented with systems that generate new title displays based on user search queries. Since 2012, they’ve altered…

Seeing beyond our inner geek. A digital marketers biggest challenge

Sometimes a flyer with big black letters printed on bright yellow paper stuck in a person’s front door handle is the best marketing tool. Okay, I said it. The world doesn’t revolve around digital marketing. Sometimes the best answer is the simplest, most straightforward, non technical approach. This is true on the spectrum of marketing.…

Google Exact Match Changes: Review Your Search Terms Reports

Google Ads, (AdWords) has become a mainstay of most advertising programs, and certainly of most digital advertising programs. Let’s face it, it’s pretty easy to light up a new campaign. But, it’s not so easy to do it well. Then, once running, there are a lot of actions to make a paid search program run…

WordPress and SEO: Its more complicated than you think

Over the past ten years, the cost of launching and keeping a site has decreased considerably. You can easily find hosting plans for less than $10/ month. With WordPress, you can update your site real-time, adding and editing content as frequently as you want. To the casual observer, this is great. To those in the…

Exact Match Will Be Even Less Exact… what you should do

Google Ads will no longer offer Exact Match. Yes, it has not been truly exact for some time, but now, it’s not even close. In the next couple of months, Google will do away with even the appearance of exact match. Google’s AI knows that when someone types in “maroon widget”, they actually mean “red…

5 Questions to Ask Before You Hire SEO Experts

Frustrated by the fact that your business’s website just isn’t rising in the search engine rankings? Tired of seeing a growing visitor count, but not an increase in your conversion rate? Just feel like your competitors have a stronger digital marketing and SEO strategy than you currently do? If so, then you may need to…