Google Analytics has a lot of great reporting capabilities and features. Too many people don’t use them because they may not be obvious, or may take some time to set up, or their inputs may not be properly set up. Whatever the reason, it is worth overcoming it to benefit from these Google Analytics capabilities.…
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21 On-site SEO Areas to Improve Your Rankings
The recommendations for on-site SEO, or on-page SEO, over years, have often been “flavors of the day”. Because Google is opaque, there are no direct answers about what specifically improves rankings. In our view, placing too much emphasis on a single aspect (or a couple) of SEO elements will lead to disappointment. We’ve sat in…
SEO Timelines: How Long Does SEO Take to Work?
How long does SEO take to work? It’s a pretty straightforward question with a less straightforward answer. Because that answer (like it always seems to be) is a frustrating it depends. Sorry. I know, that’s never any help. But the answer will never be the same for any two sites because, quite simply, no two…
4 Critical Website Mistakes Made by Small to Mid-sized Businesses
It’s the 2020s. With few exceptions, all businesses have websites nowadays. Yet despite this, many businesses treat them as a bit of an afterthought. Maybe because websites are complex and intimidating things or perhaps it’s because they can be too expensive to actively maintain. Whatever the reasons, the fact of the matter is that, as…
Google My Business is Now Google Business Profile
Google My Business (GMB) is going to be seeing some changes in the coming months. Namely, Google My Business will now be branded Google Business Profile, and the Google My Business app will be retired in 2022 in favor of direct profile editing in Search or Maps. Google My Business is Now Called Google Business…
Better Reporting for Better Decisions
Yes, it’s that time of year when we start thinking about what we’ll do differently next year. Among the many challenges we all deal with is managing information, and more specifically how we consume information. Often we are not faced with too little information, but far too much. To make well-informed decisions, we need to…
What your SEO agency doesn’t know can hurt you
No, this isn’t about the competency of your SEO agency. My guess is they’re good; you’ve hired them. This is about communication. The people in your SEO agency are there to help you increase your business by improving the search results among important topic searches. As such, much of the conversation with the agency is…
Why do we need server-side tracking for Google Analytics?
Before we jump into server-side tracking for analytics it is important to understand the state of website tracking up to this point. For simplicity, we are going to use Google Analytics as the tracking tool for this discussion. But, the same ideas apply to virtually every analytics and user tracking tool out there. How site…
Google to Add Continuous Scrolling on SERPs
Last week, Google announced they would be implementing a ‘continuous scrolling’ function on the search engine results page over the next few weeks. Users will no longer need to press a “See More” or “Next Page” button every ten results or so. The page will simply load more results as users scroll down. This new…
Website Analytics and Reporting
I’ve been asked what we use for analytics and tracking. The short answer is Google Analytics (like most everyone.) But, I think a better way to think about it is “how do you use your analytics platform?”, whatever it is. We find that we are creating different implementations for our clients, but every implementation has…