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5 Ways to Prevent Budget Waste in Google Ads
Conserving Your Ads Budget Google ads can be a great tool to drive traffic and awareness for your brand. However it is important to ensure that your ads aren’t just appearing in front of people but appearing in front of potential customers. We have laid out 5 key ways advertisers can make sure they aren’t wasting budget on impressions and clicks that aren’t valuable. Limit Broad Match Keywords Managing keywords…
Geo Targeting Vs Geo Fencing
Geotargeting and Geofencing Compared The line between geotargeting and geofencing can get blurred pretty quickly in the marketing world, and depending on who you talk to the two are used interchangeably. For instance Google ads offers geotargeting but not geofencing. When looking closely at google’s site you’ll notice that never once does it mention geofencing. Instead it uses words like “Google Ads location targeting”, yet if you search “Google ads…
Rebrand Your Site Without Losing SEO Rankings
SEO Tips for a Smooth Rebrand At some point in their lifecycles, many businesses will undergo a rebrand or website redesign, and with it often comes the fear of losing SEO rankings. This can be both an exciting and scary undertaking, especially if your website has had success with SEO. Nobody wants to lose all that traffic and revenue, not to mention all the resources you put into achieving those…
Digital Marketers’ path forward with AI
The white-collar professionals are confronting what blue-collar professionals have been dealing with for half a decade: What do you do when technology threatens to displace your job? In digital marketing, AI is pushing into everything from media optimization(not actually a new thing), to content writing and even image generation. Having been in marketing for over 35 years, I am seeing things come full circle. Before digital, the greatest asset a…
Google Ads Phrase Match Types Compared in 2023
Should You Switch to Broad Match Keyword? We have all been there. Going through our campaign recommendations and being told once again to change all our phrase and exact match keywords to broad match. Moving people to Broad Match Keywords seems to be one of google’s biggest goals as of late. Don’t worry, you are not the only one receiving this recommendation again and again. In fact, we manage a…
Citation Building for Local SEO: A Beginners Guide
Local Citations & Linkbuilding There are tons of components that go into a successful local SEO strategy. But for digital marketers and business owners, building citations is one of the easiest and most effective steps to building a comprehensive local SEO program. In this blog post, we’ll provide a beginner-friendly guide on the process of building citations and links so that you can begin optimizing your website and draw more…
Is Paid Advertising Evil?
Are Search & Display Ads Evil? In the year 2023, we have all experienced ad overload from a company. That’s right, you viewed a product one time on Nike’s website, now, every time you open up Facebook, BOOM Nike ad. Okay open up Instagram, BOOM an in-feed Nike ad. Surely there won’t be a Nike ad while reading your local morning news website. Wrong. There, on the side, is a…
An Absolute Beginner’s Guide to Google Business Profile
The Ultimate Local Marketing Tool for SMBs There aren’t many marketing tools that provide more value to both customers and local businesses than Google Business Profile. Whether you’re a local service provider like a plumber or moving company or you run a brick and mortar business like retail or restaurants, Google Business Profile can be an immensely powerful tool for bringing customers to your business. In this article, we’ll provide…
Comparing Website Authority Scores (DA vs DR vs AS)
Domain Authority vs. Domain Rating vs. Authority Score One of the primary selling points of popular SEO tools such as Moz, Ahrefs, and SEMRush are the website authority metrics. These metrics proport to calculate a website’s “authority” based, for the most part, on the quantity and quality of its backlinks. Website Authority Tools Moz: Domain Authority (DA) Ahrefs: Domain Rating (DR) SEMRush: Authority Score (AS) While these metrics measure roughly…
Beginner’s Guide to Yelp Ads
How to Start Advertising on Yelp Never run Yelp ads before? Look no further. This is your Beginner Guide to Setting up Yelp advertisements. After we nail down exactly what Yelp ads look like we are going to break down the setup process into 5 easy steps. Campaign Goals Asset Selection Choosing Keywords Location Targeting Budget In order to set up your ads, you will need to claim your business…
Service Area Pages
How Location Pages Can Boost Your Local SEO Service area landing pages are a critical–if sometimes overlooked–tool used in local SEO. Whether you call them location pages, town pages, areas served pages, or service area pages, they’re all essentially the same. In this article, we’ll take a look at how service area pages fit within your SEO strategy before going over best practices. (And by the way, we’ll assume that…
SEO for Dentists
A Complete SEO Guide for Dental Practices As a dental care provider, your primary goal is to provide your patients with exceptional service. Gone are the days when you could rely on word of mouth advertising as enough to build your practice. Today, it is more important than ever to build online visibility into your practice. Doing so can create impressive outcomes for any dentist. At the heart of this…
SEO
Automotive Repair Digital Marketing P…
Local auto repair shops generally have engaged owners who enjoy working in the b…
A New Site Design Doesn’t Have …
One of the biggest concerns companies have when redesigning their website is tha…
What Are the SEO Implications of AI?
We’ve been working with clients in SEO for decades, and one of the consistent th…
Before You Change Your SEO Strategy
I had a call from a client in the auto repair industry. He asked if I’d be willi…
Boost Your Plumbing Business: Digital…
Ready to elevate your plumbing business? Discover effective digital marketing st…
Top Chicago SEO Marketing Companies f…
Unlock your business potential with Chicago’s top SEO marketing companies. Disco…
Large Language Models and AI for Loca…
It is mind-boggling to consider how fast AI has become part of our lives. From t…
GOOGLE SUNSETS THE ”&num=100” PAR…
GOOGLE SUNSETS THE ”&num=100” PARAMETER The affects on SEO data, and how it…
Search Engine Marketing for Small Bus…
The Chicago area is a powerhouse of small business innovation. From manufacturin…
A Guide to Auto Shop SEO
A Mechanic’s Guide to Ranking on Google In today’s digital landscape, having a s…
Does Duplicate Content Hurt SEO?
Can Publishing Duplicate Content Hurt Your Search Engine Rankings? Duplica…
The Role of SEO in B2B Marketing
On the surface, SEO’s role for B2B is simple: help generate sales. However, wher…
Do No-Follow Links Help SEO?
First, What’s a No Follow Link? A no-follow link is a hyperlink that looks like…
Technical SEO An Overview
Technical SEO is the process of ensuring search engines can access and easily cr…
The Impact of AI on SEO (So Far)
Generative AI & SEO In the rapidly evolving digital landscape, Artificial In…
How to Improve Your Ranking on Google…
A Guide to Google Maps SEO In the digital age, visibility on platforms like Goog…
Rebrand Your Site Without Losing SEO …
SEO Tips for a Smooth Rebrand At some point in their lifecycles, many businesses…
Citation Building for Local S…
Local Citations & Linkbuilding There are tons of components that go into a s…
Comparing Website Authority Scores (D…
Domain Authority vs. Domain Rating vs. Authority Score One of the primary sellin…
Google Automated Campaigns…use …
Google Ads is a great advertising tool for businesses of all sizes. From interna…
A Beginners Guide to Local SEO
Getting Started with Local SEO If you’re running a small business, you know that…
B2B SEO: Content-Led Strategy
Business-to-Business SEO Strategy B2B SEO is an important strategic marketing to…
Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertisi…
Managing Change in SEO
SEO is dynamic. That’s no secret to anyone familiar with the field. We see a lot…
21 On-site SEO Areas to Improve Your …
The recommendations for on-site SEO, or on-page SEO, over years, have often been…
SEO Timelines: How Long Does SEO Take…
How long does SEO take to work? It’s a pretty straightforward question with a le…
What your SEO agency doesn’t know can…
No, this isn’t about the competency of your SEO agency. My guess is they’re good…
Google Update: How Google Changes You…
Last week, Google confirmed that they changed the way they generate new webpage…
PPC
Automotive Repair Digital Marketing P…
Local auto repair shops generally have engaged owners who enjoy working in the b…
Keywords, Search Terms, and Search Th…
Your Back to Basics Guide: Keywords, Search Terms, and Search Themes In today’s…
Google Ads Campaign Types Breakdown
Your Back to Basics Guide: Campaign Types Whether you’re new to Google Ads or ju…
Biggest Changes to Google Ads in the …
The 6 Biggest Changes to Google Ads in the Past Five Years Google ads is always…
PPC Audit: A Complete Overview
Pay-per-click (PPC) advertising allows businesses to display ads on search engin…
Google Ads Tracking Offline Conversions
Google Ads provides various tracking methods, from online e-commerce to offline,…
What Is A Google Ads Quality Score an…
What is a Google Ads Quality Score? First things first: what is a Google Ads Qua…
Google Ads – Build Your Funnel …
Improve your Google Ads Conversion by more than 50% Google Ads keeps getting bet…
Why Don’t I See My Remarketing Ads
“Why don’t I see my remarketing ads?” is a question we get asked. Or, some varia…
Amazon Prime Days and Google PMAX Sho…
October Amazon Prime Days ran 10/8-10/9, and they were promoted for weeks prior….
Evolution of a PPC Agency
There is a lot of talk about artificial intelligence in digital marketing and it…
5 Common Mistakes in Google Ads
Maximize the Effectiveness of You Ad Spend Maximizing the effectiveness of your…
Are You Starving Your Google Ads PMax…
Google Ads is in a transition, and while this may initially feel unsettling for…
The demise of Cookies and lessons fro…
As Google Chrome is sent to send Cookies to the dustbin this year, digital marke…
A Guide To Google Ads With Wix
Using Wix to Set-up Google Ads Starting a business is no easy feat and includes…
Google Ads Updates – Feb 2024
Over the past month, the two biggest (but not surprising) announcements have to…
How to Use Remarketing in PPC
The Role of Remarketing in PPC: Strategies for Targeting and Converting In the f…
Google Ads Update: Search Themes in P…
Google Ads Update: Search Themes in Performance Max Campaigns Google has m…
5 Alternatives to Google Ads
Best Alternatives to Google Ads Google Ads has ruled the roost for years when it…
Google Ads: Automatically Cre…
Google Ads: Automatically Created Assets As Google Ads grows and expands its cap…
5 Ways to Prevent Budget Waste in Goo…
Conserving Your Ads Budget Google ads can be a great tool to drive traffic and a…
Geo Targeting Vs Geo Fencing
Geotargeting and Geofencing Compared The line between geotargeting and geofencin…
Google Ads Phrase Match Types Compare…
Should You Switch to Broad Match Keyword? We have all been there. Going through…
Is Paid Advertising Evil?
Are Search & Display Ads Evil? In the year 2023, we have all experienced ad…
5 Steps to Clean Up Your Google Ads C…
Why wait for spring cleaning when the start of the year is the perfect opportuni…
Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertisi…
Display Campaigns & Brand Awareness
Today, we’re looking at how to build brand awareness with display advertising. T…
Google Ads Match Types Lack Meaning
As Google continues to push its belief that the Google Ads AI is better at align…
All Blogs
5 Ways to Prevent Budget Waste in Google Ads
Conserving Your Ads Budget Google ads can be a great tool to drive traffic and awareness for your brand. However …
Geo Targeting Vs Geo Fencing
Geotargeting and Geofencing Compared The line between geotargeting and geofencing can get blurred pretty quickly in the marketing world, and …
Rebrand Your Site Without Losing SEO Rankings
SEO Tips for a Smooth Rebrand At some point in their lifecycles, many businesses will undergo a rebrand or website …
Digital Marketers’ path forward with AI
The white-collar professionals are confronting what blue-collar professionals have been dealing with for half a decade: What do you do …
Google Ads Phrase Match Types Compared in 2023
Should You Switch to Broad Match Keyword? We have all been there. Going through our campaign recommendations and being told …
Citation Building for Local SEO: A Beginners Guide
Local Citations & Linkbuilding There are tons of components that go into a successful local SEO strategy. But for digital …
Is Paid Advertising Evil?
Are Search & Display Ads Evil? In the year 2023, we have all experienced ad overload from a company. That’s …
An Absolute Beginner’s Guide to Google Business Profile
The Ultimate Local Marketing Tool for SMBs There aren’t many marketing tools that provide more value to both customers and …
Comparing Website Authority Scores (DA vs DR vs AS)
Domain Authority vs. Domain Rating vs. Authority Score One of the primary selling points of popular SEO tools such as …
Beginner’s Guide to Yelp Ads
How to Start Advertising on Yelp Never run Yelp ads before? Look no further. This is your Beginner Guide to …
Service Area Pages
How Location Pages Can Boost Your Local SEO Service area landing pages are a critical–if sometimes overlooked–tool used in local …
SEO for Dentists
A Complete SEO Guide for Dental Practices As a dental care provider, your primary goal is to provide your patients …