B2B Digital Marketing Agency
Digital Marketing Agency for B2B Companies
Fanatically Digital is a digital marketing agency serving B2B companies since 2013. With decades of experience in the digital marketing space, we’ve helped establish and grow the digital presence for a variety of small to mid-market businesses including eCommerce platforms, S.a.a.S, chemical manufacturers, and more.
We Give Small to Mid-Sized Businesses
The Digital Advantage
Leveraging search engine marketing and multichannel integration should be a big part of many B2B marketing strategies. We often work alongside in-house marketing teams to provide the necessary tools to gain the advantage in the digital realm. Whatever your marketing goals are, Fanatically Digital can help. Let’s Connect on your goals today!
B2B eCommerce
Lead Generation
White Label Services
Who We Are
Fanatically Digital is a family-owned and operated digital marketing agency based in the Northern suburbs of Chicago. Although Fanatically Digital was founded in 2013, we’ve been in the search engine marketing game since the beginning of the industry. We work with SMEs nationwide, many of which are family businesses like ours, providing great digital marketing and website support services.
Our Digital Marketing Services
B2B enterprises are usually selling to professionals who know the industry inside and out. Whether you’re selling to a team of professionals or an individual who needs to justify their purchasing decision to company stakeholders, your strategy will need to appeal to multiple decision-makers, each of whom might be looking to solve their problem in different ways.
While this can be intimidating, it can be a good thing because it provides a ton of opportunity to leverage your content marketing.
B2B SEO
Capture the Keywords That Matter to You
SEO is the art and science of optimizing your website to rank for relevant, high-value keywords on search engines. SEO strategies for B2B companies face a unique set of challenges. The target audience is typically smaller, more specialized, and purchasing on behalf of their business. And your SEO strategy should reflect this.
We’ll help you implement the right tools and develop your website as the go-to, authoritative source for your niche.
- We create and optimize landing pages.
- We develop page templates.
- We polish titles and URL structure.
- We optimize (A/B test) for conversions.
- We produce high-quality content.
- We acquire quality backlinks.
- We analyze and adjust.
B2B PPC
Develop Campaigns that Deliver Killer ROI
PPC advertising is the go-to method for fast results. By targeting users based on attributes like geography, demographics, interests, and search terms, B2B PPC programs can capture and convert high-value leads. With cross-platform tracking and integration, we’ll help your business optimize your strategy, drive qualified traffic, and convert users into buyers.
- We strategize Google Ads campaigns.
- We handle the day-to-day.
- We manage Google Shopping feeds.
- We create display ads.
- We remarket to past visitors.
- We create landing page templates.
- We optimize for conversions.
- We analyze and adjust.
B2B Web Development
Keep Your Site Running Smoothly
Whether we’re taking on a project ourselves or working alongside your own in-house or outsourced developers, we help design and build websites with an overarching goal in mind: dominate the digital marketing space. If you’re looking for a digital marketing team that can tackle web development projects, or you want to rebuild your site to be a platform for digital marketing, then you’re in the right place!
- We create themes & templates.
- We develop & integrate databases.
- We host & manage websites.
- We optimize for digital marketing.
B2B Marketing Strategies
B2B eCommerce
Increasingly, businesses-to-business and business-to-organization sales are conducted online via eCommerce platforms. We’ve overseen the digital marketing programs for several B2B companies as they transition from a sales process centered on referral leads, cold calls, and over-the-phone sales to one centered on digital sales and marketing.
Lead Generation
The end goal of many B2B digital marketing is generating qualified leads and prospects. If the product or service of an industry is low cost or low risk, businesses will tend to see a higher number of conversions on the first interaction (i.e. a user converts the first time they visit your site or are exposed to your brand. Although others require lead nurturing. That’s where content marketing comes into play.
Content Marketing Strategy for B2B
The target audience of many B2B companies is smaller and more specialized than the audience of an average B2C enterprise. Buyers are purchasing on behalf of a company or organization and therefore may have different demands than individual consumers. First of all, the stakes are often higher; buyers are making decisions that could impact their careers. Therefore, a library of high-quality content that establishes your business as an industry “thought leader” is critical to building the trust needed in order to convert traffic and leads into sales.
While social media can be a useful content marketing channel, B2B content strategy tends to lean on longer-form content through which businesses can establish industry expertise. Blog posts, white papers, podcasts, and eBooks are great tools in that regard.
In short, a B2B content marketing strategy needs to address the pain points and issues your audience faces. It needs to demonstrate industry expertise that legitimizes the company in the buyers’ eyes. And it needs to establish the trust that allows buyers to report to their internal stakeholders with confidence.
Strategy in Action
Digital Marketing Case Studies
Our Local SEO Case Studies
Auto Repair Shop
SEO, PPC & Social
Sessions +56%
Revenue +75%
Tile Installers
SEO
43% Increase in Total Users
100% of Target KWs in Top 3
Oral Surgeon
SEO & PPC
1966% Increase in Leads
250% Increase in Traffic
Our eCommerce Case Studies
Pump Distributors
SEO & PPC
+40% Increase in Users
+66% Increase in Revenue
CAM / CAD Software
SEO
+330% Landing Page Sessions
+270% Goal Completions
Our B2B Case Studies
Industrial Equipment Distributors
SEO & PPC
+98% Increase in Traffic
+51% Increase in Leads
Contract Packager
SEO
+41% Increase in Traffic
+233% Increase in Leads
Your Next Digital Marketing Agency
We’re a digital marketing agency that serves small to mid-sized businesses across all domains. The B2B category has quite a range and we’re lucky to have a pretty diverse set of clients. But as varied as the industries that we serve are, the principles that we use to serve them largely remain the same.
We set the technical foundations of your website, establish detailed tracking to capture all of your relevant data, methodically categorize keyword and audience targets, and employ strategies that allow us to continuously improve those key performance indicators.
We have decades of experience that inform us when to use best practices and when to experiment. We focus on building mutually beneficial, long term relationships with out clients. Let’s Connect and talk about your marketing needs today!