The Latest
eWOM : What durable goods marketers need to do about it
WOM, word of mouth has long been a powerful force in the making (and breaking) of products and companies. As the force has moved online to become known as eWOM marketers have struggled to understand the dynamic it plays in the material affect on their sales. A culprit in perpetuating this struggle is the monolithic view of social media that serves as the proxy for eWOM among many. “A Meta-Analysis…
Facebook seeks to prove ad and sales connection
The WSJ article on Facebook’s sales lift research is a new bow on an old, old package. Using post impressions studies to calculate the lift in sales derived from advertising was being used over 25 years ago. While I applaud the continued push to connect online ad expenditures to off-line results, articles like this in the WSJ make it seem like digital marketers haven’t been thinking about this for decades. Now…
IBM: Mobile app security is virtually non-existant
Apps are so shiny we can’t see the problems they (and we) face. I wrote before about the reliability of location based technology and the issues apps have in accurately locating users. This is an issue for advertisers who rely on location targeting. For consumers these poorly performing apps can be frustrating. But if the report by IBM and Ponemon on app security is an indication, users have a great deal…
Local Search’s Unseen Trap: App Location Technology
local search trageting Your local search program is buttoned up. You’ve got your location information just they way it should be. It’s clean and accurate with the phone numbers, streets, directionals, numbers and your schema code is all correct. You even have your location meta data all set. You’ve personally reviewed the information in all your accounts with the big search engines, local sites, and it looks good. There is…
Omni-channel brands start with culture
So, you want to be an Omni-channel brand? Omni-channel is described as a seamless experience for the consumer regardless of their mode of interaction. In other words they and your employees have the same product, options, pricing, delivery and service options no matter where they are in your brand / purchasing ecosystem. All customer history and preferences are available online, to your operators (phone & chat) and in your brick…
Google Adwords Spring Cleaning
Getting ready for spring, Google will help clear out some of the account junk you’ve accumulated over the year. Starting March 23, unused ads over 100 days old will go away. This is a good move, but if you are not aware, then you’ll be surprised by what you don’t see in the last week of March. But of course, now you are aware. So, no surprises. More here …
Drive conversion with trust through reviews
Building trust through reviews is a growing imperative for online and offline businesses. How to do this can be a mystery to some who can learn from others who have traveled this path. Trustpilot and Internet Retailer will conduct a webinar on March 19th at 2pm. EST….
Google AdWords Drops Four Data Points
I’ve often cautioned clients about “over consuming” data. I’m a data geek, but I know that data you can not use often clouds the data you can. The news that Google Adwords is reducing the number of columns (Google, the data Geek of the world) because advertisers are confused by too much adwords data shows that even the biggest fans of data recognized the limitations of unlimited data….
SEO
Automotive Repair Digital Marketing P…
Local auto repair shops generally have engaged owners who enjoy working in the b…
A New Site Design Doesn’t Have …
One of the biggest concerns companies have when redesigning their website is tha…
What Are the SEO Implications of AI?
We’ve been working with clients in SEO for decades, and one of the consistent th…
Before You Change Your SEO Strategy
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Boost Your Plumbing Business: Digital…
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Top Chicago SEO Marketing Companies f…
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Large Language Models and AI for Loca…
It is mind-boggling to consider how fast AI has become part of our lives. From t…
GOOGLE SUNSETS THE ”&num=100” PAR…
GOOGLE SUNSETS THE ”&num=100” PARAMETER The affects on SEO data, and how it…
Search Engine Marketing for Small Bus…
The Chicago area is a powerhouse of small business innovation. From manufacturin…
A Guide to Auto Shop SEO
A Mechanic’s Guide to Ranking on Google In today’s digital landscape, having a s…
Does Duplicate Content Hurt SEO?
Can Publishing Duplicate Content Hurt Your Search Engine Rankings? Duplica…
The Role of SEO in B2B Marketing
On the surface, SEO’s role for B2B is simple: help generate sales. However, wher…
Do No-Follow Links Help SEO?
First, What’s a No Follow Link? A no-follow link is a hyperlink that looks like…
Technical SEO An Overview
Technical SEO is the process of ensuring search engines can access and easily cr…
The Impact of AI on SEO (So Far)
Generative AI & SEO In the rapidly evolving digital landscape, Artificial In…
How to Improve Your Ranking on Google…
A Guide to Google Maps SEO In the digital age, visibility on platforms like Goog…
Rebrand Your Site Without Losing SEO …
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Citation Building for Local S…
Local Citations & Linkbuilding There are tons of components that go into a s…
Comparing Website Authority Scores (D…
Domain Authority vs. Domain Rating vs. Authority Score One of the primary sellin…
Google Automated Campaigns…use …
Google Ads is a great advertising tool for businesses of all sizes. From interna…
A Beginners Guide to Local SEO
Getting Started with Local SEO If you’re running a small business, you know that…
B2B SEO: Content-Led Strategy
Business-to-Business SEO Strategy B2B SEO is an important strategic marketing to…
Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertisi…
Managing Change in SEO
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21 On-site SEO Areas to Improve Your …
The recommendations for on-site SEO, or on-page SEO, over years, have often been…
SEO Timelines: How Long Does SEO Take…
How long does SEO take to work? It’s a pretty straightforward question with a le…
What your SEO agency doesn’t know can…
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Google Update: How Google Changes You…
Last week, Google confirmed that they changed the way they generate new webpage…
PPC
A/B Asset Experiments in PMAX Campaigns
Google ads announced that asset experiments are officially available for Perform…
Google’s change to how they are pacin…
Attention all Google Ads advertisers who use daily budgets and ad schedules: You…
Our Favorite 2025 Google PMAX Campaig…
For a while, Google has been pushing advertisers toward a fully automated system…
Automotive Repair Digital Marketing P…
Local auto repair shops generally have engaged owners who enjoy working in the b…
Keywords, Search Terms, and Search Th…
Your Back to Basics Guide: Keywords, Search Terms, and Search Themes In today’s…
Google Ads Campaign Types Breakdown
Your Back to Basics Guide: Campaign Types Whether you’re new to Google Ads or ju…
Biggest Changes to Google Ads in the …
The 6 Biggest Changes to Google Ads in the Past Five Years Google ads is always…
PPC Audit: A Complete Overview
Pay-per-click (PPC) advertising allows businesses to display ads on search engin…
Google Ads Tracking Offline Conversions
Google Ads provides various tracking methods, from online e-commerce to offline,…
What Is A Google Ads Quality Score an…
What is a Google Ads Quality Score? First things first: what is a Google Ads Qua…
Google Ads – Build Your Funnel …
Improve your Google Ads Conversion by more than 50% Google Ads keeps getting bet…
Why Don’t I See My Remarketing Ads
“Why don’t I see my remarketing ads?” is a question we get asked. Or, some varia…
Amazon Prime Days and Google PMAX Sho…
October Amazon Prime Days ran 10/8-10/9, and they were promoted for weeks prior….
Evolution of a PPC Agency
There is a lot of talk about artificial intelligence in digital marketing and it…
5 Common Mistakes in Google Ads
Maximize the Effectiveness of You Ad Spend Maximizing the effectiveness of your…
Are You Starving Your Google Ads PMax…
Google Ads is in a transition, and while this may initially feel unsettling for…
The demise of Cookies and lessons fro…
As Google Chrome is sent to send Cookies to the dustbin this year, digital marke…
A Guide To Google Ads With Wix
Using Wix to Set-up Google Ads Starting a business is no easy feat and includes…
Google Ads Updates – Feb 2024
Over the past month, the two biggest (but not surprising) announcements have to…
Why is it hard to trust Google Ads AI?
There is no doubt that Google is pushing advertisers and their agencies to imple…
How to Use Remarketing in PPC
The Role of Remarketing in PPC: Strategies for Targeting and Converting In the f…
Google Ads Update: Search Themes in P…
Google Ads Update: Search Themes in Performance Max Campaigns Google has m…
5 Alternatives to Google Ads
Best Alternatives to Google Ads Google Ads has ruled the roost for years when it…
Google Ads: Automatically Cre…
Google Ads: Automatically Created Assets As Google Ads grows and expands its cap…
5 Ways to Prevent Budget Waste in Goo…
Conserving Your Ads Budget Google ads can be a great tool to drive traffic and a…
Geo Targeting Vs Geo Fencing
Geotargeting and Geofencing Compared The line between geotargeting and geofencin…
Google Ads Phrase Match Types Compare…
Should You Switch to Broad Match Keyword? We have all been there. Going through…
Is Paid Advertising Evil?
Are Search & Display Ads Evil? In the year 2023, we have all experienced ad…
5 Steps to Clean Up Your Google Ads C…
Why wait for spring cleaning when the start of the year is the perfect opportuni…
Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertisi…
Display Campaigns & Brand Awareness
Today, we’re looking at how to build brand awareness with display advertising. T…
Google Ads Match Types Lack Meaning
As Google continues to push its belief that the Google Ads AI is better at align…
All Blogs
eWOM : What durable goods marketers need to do about it
WOM, word of mouth has long been a powerful force in the making (and breaking) of products and companies. As …
Facebook seeks to prove ad and sales connection
The WSJ article on Facebook’s sales lift research is a new bow on an old, old package. Using post impressions studies …
IBM: Mobile app security is virtually non-existant
Apps are so shiny we can’t see the problems they (and we) face. I wrote before about the reliability of …
Local Search’s Unseen Trap: App Location Technology
Your local search program is buttoned up. You’ve got your location information just they way it should be. It’s clean …
Omni-channel brands start with culture
So, you want to be an Omni-channel brand? Omni-channel is described as a seamless experience for the consumer regardless of …
Google Adwords Spring Cleaning
Getting ready for spring, Google will help clear out some of the account junk you’ve accumulated over the year. Starting …
Drive conversion with trust through reviews
Building trust through reviews is a growing imperative for online and offline businesses. How to do this can be a …
Google AdWords Drops Four Data Points
I’ve often cautioned clients about “over consuming” data. I’m a data geek, but I know that data you can not …