The Latest
Apple watch… great for (too) easy amazon ordering
Scott at CNET now owns an xbox. Didn’t want one, but the Apple Watch makes it so easy with the Amazon 1 click to order…well, he did.
Email Opt-out: more than being polite
I had an interesting conversation with the head of a company that has an email campaign running. Its been running for a while. The conversation moved to opt-outs and how they were getting them (as most programs do). He casually mentioned that maybe he could move these folks back into the active list. My reaction was initially amused silence. Then when I realized he was serious, I told him he…
Art & Intuition When Data Is Not There
Analytics is a great tool for helping us make decisions and take action. As a representation of behavior, it helps us respond to customers and see the impact of our actions. However, analytics only represents “what” but not “why” people behave in the way they do. For some marketers this is a blind spot. Over dependence on numbers leads to paralysis or to erroneous decisions when working with a blank…
Creating the Right Culture to Maximize Analytics
Digital analytics and more precisely, how a company uses digital analytics is a focus of mine. Over the years I have seen very smart people with access to very sophisticated analytics programs feel paralyzed by their own ignorance. Whether it an inability to measure their own results or the lack of visibility into what others in their organization are doing, they don’t have the confidence to make decisions and take…
eWOM : What durable goods marketers need to do about it
WOM, word of mouth has long been a powerful force in the making (and breaking) of products and companies. As the force has moved online to become known as eWOM marketers have struggled to understand the dynamic it plays in the material affect on their sales. A culprit in perpetuating this struggle is the monolithic view of social media that serves as the proxy for eWOM among many. “A Meta-Analysis…
Facebook seeks to prove ad and sales connection
The WSJ article on Facebook’s sales lift research is a new bow on an old, old package. Using post impressions studies to calculate the lift in sales derived from advertising was being used over 25 years ago. While I applaud the continued push to connect online ad expenditures to off-line results, articles like this in the WSJ make it seem like digital marketers haven’t been thinking about this for decades. Now…
IBM: Mobile app security is virtually non-existant
Apps are so shiny we can’t see the problems they (and we) face. I wrote before about the reliability of location based technology and the issues apps have in accurately locating users. This is an issue for advertisers who rely on location targeting. For consumers these poorly performing apps can be frustrating. But if the report by IBM and Ponemon on app security is an indication, users have a great deal…
Local Search’s Unseen Trap: App Location Technology
local search trageting Your local search program is buttoned up. You’ve got your location information just they way it should be. It’s clean and accurate with the phone numbers, streets, directionals, numbers and your schema code is all correct. You even have your location meta data all set. You’ve personally reviewed the information in all your accounts with the big search engines, local sites, and it looks good. There is…
Omni-channel brands start with culture
So, you want to be an Omni-channel brand? Omni-channel is described as a seamless experience for the consumer regardless of their mode of interaction. In other words they and your employees have the same product, options, pricing, delivery and service options no matter where they are in your brand / purchasing ecosystem. All customer history and preferences are available online, to your operators (phone & chat) and in your brick…
Google Adwords Spring Cleaning
Getting ready for spring, Google will help clear out some of the account junk you’ve accumulated over the year. Starting March 23, unused ads over 100 days old will go away. This is a good move, but if you are not aware, then you’ll be surprised by what you don’t see in the last week of March. But of course, now you are aware. So, no surprises. More here …
Drive conversion with trust through reviews
Building trust through reviews is a growing imperative for online and offline businesses. How to do this can be a mystery to some who can learn from others who have traveled this path. Trustpilot and Internet Retailer will conduct a webinar on March 19th at 2pm. EST….
Google AdWords Drops Four Data Points
I’ve often cautioned clients about “over consuming” data. I’m a data geek, but I know that data you can not use often clouds the data you can. The news that Google Adwords is reducing the number of columns (Google, the data Geek of the world) because advertisers are confused by too much adwords data shows that even the biggest fans of data recognized the limitations of unlimited data….
SEO
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More traffic is not always better traffic. When a moving company’s website gets…
Local SEO for Dentists: How to Grow Y…
Here’s a hard truth for dental practices: the best dentist in town doesn’t autom…
EEAT Signals on Healthcare Websites: …
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Automotive Repair Digital Marketing P…
Local auto repair shops generally have engaged owners who enjoy working in the b…
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What Are the SEO Implications of AI?
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Before You Change Your SEO Strategy
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Boost Your Plumbing Business: Digital…
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Large Language Models and AI for Loca…
It is mind-boggling to consider how fast AI has become part of our lives. From t…
GOOGLE SUNSETS THE ”&num=100” PAR…
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Search Engine Marketing for Small Bus…
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A Guide to Auto Shop SEO
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Does Duplicate Content Hurt SEO?
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The Role of SEO in B2B Marketing
On the surface, SEO’s role for B2B is simple: help generate sales. However, wher…
Do No-Follow Links Help SEO?
First, What’s a No Follow Link? A no-follow link is a hyperlink that looks like…
Technical SEO An Overview
Technical SEO is the process of ensuring search engines can access and easily cr…
The Impact of AI on SEO (So Far)
Generative AI & SEO In the rapidly evolving digital landscape, Artificial In…
How to Improve Your Ranking on Google…
A Guide to Google Maps SEO In the digital age, visibility on platforms like Goog…
Rebrand Your Site Without Losing SEO …
SEO Tips for a Smooth Rebrand At some point in their lifecycles, many businesses…
Citation Building for Local S…
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Comparing Website Authority Scores (D…
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Google Automated Campaigns…use …
Google Ads is a great advertising tool for businesses of all sizes. From interna…
A Beginners Guide to Local SEO
Getting Started with Local SEO If you’re running a small business, you know that…
B2B SEO: Content-Led Strategy
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Optimizing SEO vs. PPC Landing Pages
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Managing Change in SEO
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21 On-site SEO Areas to Improve Your …
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SEO Timelines: How Long Does SEO Take…
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What your SEO agency doesn’t know can…
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Google Update: How Google Changes You…
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PPC
Are You Attracting the RIGHT Traffic?…
More traffic is not always better traffic. When a moving company’s website gets…
A/B Asset Experiments in PMAX Campaigns
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Google’s change to how they are pacin…
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Our Favorite 2025 Google PMAX Campaig…
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Automotive Repair Digital Marketing P…
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Keywords, Search Terms, and Search Th…
Your Back to Basics Guide: Keywords, Search Terms, and Search Themes In today’s…
Google Ads Campaign Types Breakdown
Your Back to Basics Guide: Campaign Types Whether you’re new to Google Ads or ju…
Biggest Changes to Google Ads in the …
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PPC Audit: A Complete Overview
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Google Ads Tracking Offline Conversions
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What Is A Google Ads Quality Score an…
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Google Ads – Build Your Funnel …
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Why Don’t I See My Remarketing Ads
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Amazon Prime Days and Google PMAX Sho…
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Evolution of a PPC Agency
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5 Common Mistakes in Google Ads
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Are You Starving Your Google Ads PMax…
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The demise of Cookies and lessons fro…
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A Guide To Google Ads With Wix
Using Wix to Set-up Google Ads Starting a business means juggling a hundred thin…
Google Ads Updates – Feb 2024
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Why is it hard to trust Google Ads AI?
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How to Use Remarketing in PPC
The Role of Remarketing in PPC: Strategies for Targeting and Converting In the f…
Google Ads Update: Search Themes in P…
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5 Alternatives to Google Ads
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Google Ads: Automatically Cre…
Google Ads: Automatically Created Assets As Google Ads grows and expands its cap…
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Geo Targeting Vs Geo Fencing
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Google Ads Phrase Match Types Compare…
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Is Paid Advertising Evil?
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Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertisi…
Display Campaigns & Brand Awareness
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Google Ads Match Types Lack Meaning
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All Blogs
Apple watch… great for (too) easy amazon ordering
Scott at CNET now owns an xbox. Didn’t want one, but the Apple Watch makes it so easy with the …
Email Opt-out: more than being polite
I had an interesting conversation with the head of a company that has an email campaign running. Its been running …
Art & Intuition When Data Is Not There
Analytics is a great tool for helping us make decisions and take action. As a representation of behavior, it helps …
Creating the Right Culture to Maximize Analytics
Digital analytics and more precisely, how a company uses digital analytics is a focus of mine. Over the years I …
eWOM : What durable goods marketers need to do about it
WOM, word of mouth has long been a powerful force in the making (and breaking) of products and companies. As …
Facebook seeks to prove ad and sales connection
The WSJ article on Facebook’s sales lift research is a new bow on an old, old package. Using post impressions studies …
IBM: Mobile app security is virtually non-existant
Apps are so shiny we can’t see the problems they (and we) face. I wrote before about the reliability of …
Local Search’s Unseen Trap: App Location Technology
Your local search program is buttoned up. You’ve got your location information just they way it should be. It’s clean …
Omni-channel brands start with culture
So, you want to be an Omni-channel brand? Omni-channel is described as a seamless experience for the consumer regardless of …
Google Adwords Spring Cleaning
Getting ready for spring, Google will help clear out some of the account junk you’ve accumulated over the year. Starting …
Drive conversion with trust through reviews
Building trust through reviews is a growing imperative for online and offline businesses. How to do this can be a …
Google AdWords Drops Four Data Points
I’ve often cautioned clients about “over consuming” data. I’m a data geek, but I know that data you can not …