eCommerce
Digital Marketing Agency

eCommerce SEO

We create and optimize landing pages. Draft page headers and copy based on detailed keyword research.

We create landing page templates. Serve your product pages and blog articles on well-designed page and post templates.

We optimize titles and URL structure. Titles are the largest single ranking factor. Make sure they communicate content well!

We implement schema markup. This markup makes your pages easier for search engines to read. Very important!

We optimize (A/B test) for conversions. Find the best version of your page layout and copy to maximize conversions!

We produce high-quality content. Content marketing is an important piece of many successful SEO campaigns. We write and review relevant, informative posts.

We acquire quality backlinks. Links that point to your site signal to Google that you have quality content that people want to see.

We analyze and adjust. SEO is a continuous process requiring consistent monitoring and adjustment for maximum results!

eCommerce PPC

We strategize Google Ads campaigns. We work with you to develop a comprehensive PPC strategy that delivers.

We handle the day-to-day. We target search terms, organize ad groups, oversee bidding, negative match KWs, and run the whole damn thing.

We manage Google Shopping feeds. Google Shopping is the bread and butter of countless eCommerce PPC programs/

We create display ads. Leverage display advertising across Google’s vast display network.

We remarket to past visitors. Don’t let ’em get away! Target ads to users who left without converting (or those you want to convert again).

We create landing page templates. We’ll work within your CMS or advise your website team to create high-converting landing pages.

We optimize for conversions. We conduct A/B testing to find the best version of your landing pages.

We analyze and adjust.

eCommerce Web Development

We create themes & templates. From landing page templates to WordPress Themes, we deliver customized solutions for your business.

We develop & integrate databases. We supplement our marketing services with database development & integration, ensuring seamless functionality between databases and front-end experience.

We host & manage websites. We provide hosting & backend management services, keeping your site up-to-date and running smoothly.

We optimize for digital marketing. Everything we do on the development side is done to support overall marketing efforts and achieve your business goals.

The importance of multi channel funnels.

One thing we’ve learned from managing eCommerce marketing programs is the importance of multiple channel integration and cross platform tracking. That is, understanding the way that organic & paid search, social media, backlink referrals, etc. contribute to your sales process. This is particularly the case with high value products with a long buyers journey in which users may discover, re-visit, and ultimately convert through various channels.

For example, a user may discover those Awesome Widgets your selling on a Facebook ad and click through to your website. The user may exit your site to conduct further research on these Awesome Widgets. Then, once they’re ready to buy, they might Google “Awesome Widgets” in order to return to your site to make a purchase.

Normally, that sale would be attributed to organic search since the user made the purchase after clicking through from Google search results. However, the real value added was thanks to your Facebook ad, which should really get the credit. Without multi channel tracking set up, marketers might mistakenly credit their improved sales to organic search and pull back on their Facebook advertising. Cross platform tracking allows eCommerce businesses to understand their buyers’ journies and adjust their strategy accordingly.

And the role each channel plays may change over time. Consider this from one of our eCommerce clients. Their organic channel flipped from direct