There are many challenges to achieving a client’s goals. Often these challenges can be worked through by the agency and client. Identifying possible roadblocks prior to signing a contract will help ease the navigation through the initial months of the relationship. One sign of possible difficulty is a history of successive agencies for the client.…
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5 Steps to Clean Up Your Google Ads Campaigns
Why wait for spring cleaning when the start of the year is the perfect opportunity to freshen up your Google ad campaigns! With these quick 5 steps, we are going to cut the dead weight from your campaigns and breathe new life into our account. Ideally, you are continuously optimizing your campaigns for peak performance,…
Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertising both play critical roles in any digital marketing strategy. One of the most important for both is the landing page. Although both SEO and PPC landing pages follow many of the same best practices such as mobile friendly designs and conversion rate optimization tactics,…
Email Marketing: an Overview
Email marketing has something of a mixed reputation. On the one hand, marketers tout its ability to connect with audiences, promote deals & products, and turn favorable ROIs. But on the other, we’ve all seen that horrible dumpster fire we call a spam folder, often filled to the brim with clickbait, phishing schemes, and your…
Display Campaigns & Brand Awareness
Today, we’re looking at how to build brand awareness with display advertising. This can be a very nuanced conversation and it is important your team is on the same page from the jump. Some decisions that need to be made from the start are, what campaign and ad types to use and what KPIs will…
Managing Change in SEO
SEO is dynamic. That’s no secret to anyone familiar with the field. We see a lot of changes in our metrics that result from Google adapting or changing algorithms. Sometimes, Google changes how it processes information through Google Search Console. And other changes are the result of something in the market (or related to it).…
Our favorite 9 Google Analytics Reporting Features
Google Analytics has a lot of great reporting capabilities and features. Too many people don’t use them because they may not be obvious, or may take some time to set up, or their inputs may not be properly set up. Whatever the reason, it is worth overcoming it to benefit from these Google Analytics capabilities.…
21 On-site SEO Areas to Improve Your Rankings
The recommendations for on-site SEO, or on-page SEO, over years, have often been “flavors of the day”. Because Google is opaque, there are no direct answers about what specifically improves rankings. In our view, placing too much emphasis on a single aspect (or a couple) of SEO elements will lead to disappointment. We’ve sat in…
SEO Timelines: How Long Does SEO Take to Work?
How long does SEO take to work? It’s a pretty straightforward question with a less straightforward answer. Because that answer (like it always seems to be) is a frustrating it depends. Sorry. I know, that’s never any help. But the answer will never be the same for any two sites because, quite simply, no two…
4 Critical Website Mistakes Made by Small to Mid-sized Businesses
It’s the 2020s. With few exceptions, all businesses have websites nowadays. Yet despite this, many businesses treat them as a bit of an afterthought. Maybe because websites are complex and intimidating things or perhaps it’s because they can be too expensive to actively maintain. Whatever the reasons, the fact of the matter is that, as…