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Google Automated Campaigns…use with caution
Google Ads is a great advertising tool for businesses of all sizes. From international organizations to local car repair shops, Google Ads can drive revenue. With the push into automated campaigns, it may be easy for businesses to set it and go simply. In our experience, that would be a mistake. Issues with Google’s Automated Paid Search Campaigns While using Google Ads’ fully managed/optimized settings can be beneficial for some…
Introducing Twitter’s Search Keyword Ads
We are charging into the new year and officially have one month under our belt! With the new year comes new changes to advertising platforms, and Twitter is no different. On January 24th, Twitter announced its rollout of Search Keywords advertising. Today we are going to go over what has led up to this announcement, what this new ad type looks like, and what these changes might mean for advertisers…
A Beginners Guide to Local SEO
Getting Started with Local SEO If you’re running a small business, you know that standing out in the crowded online space can be an uphill battle. But there is hope – local SEO! Taking advantage of location-based search engine optimization tactics can give your business the edge over the competition and draw more attention to your website and social media profiles. With a few smart moves and a commitment to…
B2B SEO: Content-Led Strategy
Business-to-Business SEO Strategy B2B SEO is an important strategic marketing tool for companies looking to increase their visibility, gain website traffic, and create a strong presence online. While the core components of SEO will remain the same regardless of your business objectives, your overall strategy and the specific tools you’ll lean on will vary depending on your industry. An eCommerce platform will have a very different SEO strategy compared to…
Avoiding Agency Churn
There are many challenges to achieving a client’s goals. Often these challenges can be worked through by the agency and client. Identifying possible roadblocks prior to signing a contract will help ease the navigation through the initial months of the relationship. One sign of possible difficulty is a history of successive agencies for the client. The issue of Successive Agencies Sometimes, it is simply a difference in culture or way…
5 Steps to Clean Up Your Google Ads Campaigns
Why wait for spring cleaning when the start of the year is the perfect opportunity to freshen up your Google ad campaigns! With these quick 5 steps, we are going to cut the dead weight from your campaigns and breathe new life into our account. Ideally, you are continuously optimizing your campaigns for peak performance, but sometimes non-crucial things slip through the cracks, especially during the holiday season. Now is…
Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertising both play critical roles in any digital marketing strategy. One of the most important for both is the landing page. Although both SEO and PPC landing pages follow many of the same best practices such as mobile friendly designs and conversion rate optimization tactics, there are a few key differences that separate the best SEO landing pages from the…
Email Marketing: an Overview
Email marketing has something of a mixed reputation. On the one hand, marketers tout its ability to connect with audiences, promote deals & products, and turn favorable ROIs. But on the other, we’ve all seen that horrible dumpster fire we call a spam folder, often filled to the brim with clickbait, phishing schemes, and your run-of-the-mill rubbish and superfluous nonsense. Thus, we get a mixed reputation. But clearly, email marketing…
Display Campaigns & Brand Awareness
Today, we’re looking at how to build brand awareness with display advertising. This can be a very nuanced conversation and it is important your team is on the same page from the jump. Some decisions that need to be made from the start are, what campaign and ad types to use and what KPIs will be used to measure the success of a brand awareness campaign. Here we are going…
Managing Change in SEO
SEO is dynamic. That’s no secret to anyone familiar with the field. We see a lot of changes in our metrics that result from Google adapting or changing algorithms. Sometimes, Google changes how it processes information through Google Search Console. And other changes are the result of something in the market (or related to it). The many influences on SEO can make it difficult to determine why numbers are changing…
Our favorite 9 Google Analytics Reporting Features
Google Analytics has a lot of great reporting capabilities and features. Too many people don’t use them because they may not be obvious, or may take some time to set up, or their inputs may not be properly set up. Whatever the reason, it is worth overcoming it to benefit from these Google Analytics capabilities. Google Universal Reporting overview These capabilities are part of Google Universal. Yes, Google wants everyone…
21 On-site SEO Areas to Improve Your Rankings
The recommendations for on-site SEO, or on-page SEO, over years, have often been “flavors of the day”. Because Google is opaque, there are no direct answers about what specifically improves rankings. In our view, placing too much emphasis on a single aspect (or a couple) of SEO elements will lead to disappointment. We’ve sat in on more than one seminar session dedicating inordinate time to debating things like the Title…
SEO
Automotive Repair Digital Marketing P…
Local auto repair shops generally have engaged owners who enjoy working in the b…
A New Site Design Doesn’t Have …
One of the biggest concerns companies have when redesigning their website is tha…
What Are the SEO Implications of AI?
We’ve been working with clients in SEO for decades, and one of the consistent th…
Before You Change Your SEO Strategy
I had a call from a client in the auto repair industry. He asked if I’d be willi…
Boost Your Plumbing Business: Digital…
Ready to elevate your plumbing business? Discover effective digital marketing st…
Top Chicago SEO Marketing Companies f…
Unlock your business potential with Chicago’s top SEO marketing companies. Disco…
Large Language Models and AI for Loca…
It is mind-boggling to consider how fast AI has become part of our lives. From t…
GOOGLE SUNSETS THE ”&num=100” PAR…
GOOGLE SUNSETS THE ”&num=100” PARAMETER The affects on SEO data, and how it…
Search Engine Marketing for Small Bus…
The Chicago area is a powerhouse of small business innovation. From manufacturin…
A Guide to Auto Shop SEO
A Mechanic’s Guide to Ranking on Google In today’s digital landscape, having a s…
Does Duplicate Content Hurt SEO?
Can Publishing Duplicate Content Hurt Your Search Engine Rankings? Duplica…
The Role of SEO in B2B Marketing
On the surface, SEO’s role for B2B is simple: help generate sales. However, wher…
Do No-Follow Links Help SEO?
First, What’s a No Follow Link? A no-follow link is a hyperlink that looks like…
Technical SEO An Overview
Technical SEO is the process of ensuring search engines can access and easily cr…
The Impact of AI on SEO (So Far)
Generative AI & SEO In the rapidly evolving digital landscape, Artificial In…
How to Improve Your Ranking on Google…
A Guide to Google Maps SEO In the digital age, visibility on platforms like Goog…
Rebrand Your Site Without Losing SEO …
SEO Tips for a Smooth Rebrand At some point in their lifecycles, many businesses…
Citation Building for Local S…
Local Citations & Linkbuilding There are tons of components that go into a s…
Comparing Website Authority Scores (D…
Domain Authority vs. Domain Rating vs. Authority Score One of the primary sellin…
Google Automated Campaigns…use …
Google Ads is a great advertising tool for businesses of all sizes. From interna…
A Beginners Guide to Local SEO
Getting Started with Local SEO If you’re running a small business, you know that…
B2B SEO: Content-Led Strategy
Business-to-Business SEO Strategy B2B SEO is an important strategic marketing to…
Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertisi…
Managing Change in SEO
SEO is dynamic. That’s no secret to anyone familiar with the field. We see a lot…
21 On-site SEO Areas to Improve Your …
The recommendations for on-site SEO, or on-page SEO, over years, have often been…
SEO Timelines: How Long Does SEO Take…
How long does SEO take to work? It’s a pretty straightforward question with a le…
What your SEO agency doesn’t know can…
No, this isn’t about the competency of your SEO agency. My guess is they’re good…
Google Update: How Google Changes You…
Last week, Google confirmed that they changed the way they generate new webpage…
PPC
Automotive Repair Digital Marketing P…
Local auto repair shops generally have engaged owners who enjoy working in the b…
Keywords, Search Terms, and Search Th…
Your Back to Basics Guide: Keywords, Search Terms, and Search Themes In today’s…
Google Ads Campaign Types Breakdown
Your Back to Basics Guide: Campaign Types Whether you’re new to Google Ads or ju…
Biggest Changes to Google Ads in the …
The 6 Biggest Changes to Google Ads in the Past Five Years Google ads is always…
PPC Audit: A Complete Overview
Pay-per-click (PPC) advertising allows businesses to display ads on search engin…
Google Ads Tracking Offline Conversions
Google Ads provides various tracking methods, from online e-commerce to offline,…
What Is A Google Ads Quality Score an…
What is a Google Ads Quality Score? First things first: what is a Google Ads Qua…
Google Ads – Build Your Funnel …
Improve your Google Ads Conversion by more than 50% Google Ads keeps getting bet…
Why Don’t I See My Remarketing Ads
“Why don’t I see my remarketing ads?” is a question we get asked. Or, some varia…
Amazon Prime Days and Google PMAX Sho…
October Amazon Prime Days ran 10/8-10/9, and they were promoted for weeks prior….
Evolution of a PPC Agency
There is a lot of talk about artificial intelligence in digital marketing and it…
5 Common Mistakes in Google Ads
Maximize the Effectiveness of You Ad Spend Maximizing the effectiveness of your…
Are You Starving Your Google Ads PMax…
Google Ads is in a transition, and while this may initially feel unsettling for…
The demise of Cookies and lessons fro…
As Google Chrome is sent to send Cookies to the dustbin this year, digital marke…
A Guide To Google Ads With Wix
Using Wix to Set-up Google Ads Starting a business is no easy feat and includes…
Google Ads Updates – Feb 2024
Over the past month, the two biggest (but not surprising) announcements have to…
Why is it hard to trust Google Ads AI?
There is no doubt that Google is pushing advertisers and their agencies to imple…
How to Use Remarketing in PPC
The Role of Remarketing in PPC: Strategies for Targeting and Converting In the f…
Google Ads Update: Search Themes in P…
Google Ads Update: Search Themes in Performance Max Campaigns Google has m…
5 Alternatives to Google Ads
Best Alternatives to Google Ads Google Ads has ruled the roost for years when it…
Google Ads: Automatically Cre…
Google Ads: Automatically Created Assets As Google Ads grows and expands its cap…
5 Ways to Prevent Budget Waste in Goo…
Conserving Your Ads Budget Google ads can be a great tool to drive traffic and a…
Google Ads Phrase Match Types Compare…
Should You Switch to Broad Match Keyword? We have all been there. Going through…
Is Paid Advertising Evil?
Are Search & Display Ads Evil? In the year 2023, we have all experienced ad…
5 Steps to Clean Up Your Google Ads C…
Why wait for spring cleaning when the start of the year is the perfect opportuni…
Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertisi…
Display Campaigns & Brand Awareness
Today, we’re looking at how to build brand awareness with display advertising. T…
Google Ads Match Types Lack Meaning
As Google continues to push its belief that the Google Ads AI is better at align…
All Blogs
Google Automated Campaigns…use with caution
Google Ads is a great advertising tool for businesses of all sizes. From international organizations to local car repair shops, …
Introducing Twitter’s Search Keyword Ads
We are charging into the new year and officially have one month under our belt! With the new year comes …
A Beginners Guide to Local SEO
Getting Started with Local SEO If you’re running a small business, you know that standing out in the crowded online …
B2B SEO: Content-Led Strategy
Business-to-Business SEO Strategy B2B SEO is an important strategic marketing tool for companies looking to increase their visibility, gain website …
Avoiding Agency Churn
There are many challenges to achieving a client’s goals. Often these challenges can be worked through by the agency and …
5 Steps to Clean Up Your Google Ads Campaigns
Why wait for spring cleaning when the start of the year is the perfect opportunity to freshen up your Google …
Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertising both play critical roles in any digital marketing strategy. …
Email Marketing: an Overview
Email marketing has something of a mixed reputation. On the one hand, marketers tout its ability to connect with audiences, …
Display Campaigns & Brand Awareness
Today, we’re looking at how to build brand awareness with display advertising. This can be a very nuanced conversation and …
Managing Change in SEO
SEO is dynamic. That’s no secret to anyone familiar with the field. We see a lot of changes in our …
Our favorite 9 Google Analytics Reporting Features
Google Analytics has a lot of great reporting capabilities and features. Too many people don’t use them because they may …
21 On-site SEO Areas to Improve Your Rankings
The recommendations for on-site SEO, or on-page SEO, over years, have often been “flavors of the day”. Because Google is …