Google Ads is a great advertising tool for businesses of all sizes. From international organizations to local car repair shops, Google Ads can drive revenue. With the push into automated campaigns, it may be easy for businesses to set it and go simply. In our experience, that would be a mistake. Issues with Google’s Automated…
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Introducing Twitter’s Search Keyword Ads
We are charging into the new year and officially have one month under our belt! With the new year comes new changes to advertising platforms, and Twitter is no different. On January 24th, Twitter announced its rollout of Search Keywords advertising. Today we are going to go over what has led up to this announcement,…
A Beginners Guide to Local SEO
Getting Started with Local SEO If you’re running a small business, you know that standing out in the crowded online space can be an uphill battle. But there is hope – local SEO! Taking advantage of location-based search engine optimization tactics can give your business the edge over the competition and draw more attention to…
B2B SEO: Content-Led Strategy
Business-to-Business SEO Strategy B2B SEO is an important strategic marketing tool for companies looking to increase their visibility, gain website traffic, and create a strong presence online. While the core components of SEO will remain the same regardless of your business objectives, your overall strategy and the specific tools you’ll lean on will vary depending…
Avoiding Agency Churn
There are many challenges to achieving a client’s goals. Often these challenges can be worked through by the agency and client. Identifying possible roadblocks prior to signing a contract will help ease the navigation through the initial months of the relationship. One sign of possible difficulty is a history of successive agencies for the client.…
5 Steps to Clean Up Your Google Ads Campaigns
Why wait for spring cleaning when the start of the year is the perfect opportunity to freshen up your Google ad campaigns! With these quick 5 steps, we are going to cut the dead weight from your campaigns and breathe new life into our account. Ideally, you are continuously optimizing your campaigns for peak performance,…
Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertising both play critical roles in any digital marketing strategy. One of the most important for both is the landing page. Although both SEO and PPC landing pages follow many of the same best practices such as mobile friendly designs and conversion rate optimization tactics,…
Email Marketing: an Overview
Email marketing has something of a mixed reputation. On the one hand, marketers tout its ability to connect with audiences, promote deals & products, and turn favorable ROIs. But on the other, we’ve all seen that horrible dumpster fire we call a spam folder, often filled to the brim with clickbait, phishing schemes, and your…
Display Campaigns & Brand Awareness
Today, we’re looking at how to build brand awareness with display advertising. This can be a very nuanced conversation and it is important your team is on the same page from the jump. Some decisions that need to be made from the start are, what campaign and ad types to use and what KPIs will…
Managing Change in SEO
SEO is dynamic. That’s no secret to anyone familiar with the field. We see a lot of changes in our metrics that result from Google adapting or changing algorithms. Sometimes, Google changes how it processes information through Google Search Console. And other changes are the result of something in the market (or related to it).…