Business-to-business (B2B) marketing has many facets. And a given company may employ just one or many of them. The challenge for PPC programs is determining where they fit (if at all) in the various B2B go-to-market strategies. What is PPC for B2B? First, let’s cover what PPC means in our context. Yes, it is pay-per-click,…
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Do No-Follow Links Help SEO?
First, What’s a No Follow Link? A no-follow link is a hyperlink that looks like this: <a href = “https://fanaticallydigital.com/” rel= ”nofollow” > See the no-follow tag? This tag tells search engines to ignore the link. A Brief Refresher on Search Engine Crawlers Search engines use hyperlinks like these to create a map of the…
Why is it so hard to get a Verified Google Business Profile?
Looking to get your new business verified on Google or an existing business reverified? Everything from opening a business to changing a phone number or location can lead to a new verification process. Until it’s complete, you will have no information or (perhaps worse) the wrong information appearing on Google. It is critical to a…
Google Ads Updates – Feb 2024
Over the past month, the two biggest (but not surprising) announcements have to do with Google and the automation of the PerformanceMax, or PMax campaigns. Google has faced several critiques about its AI-driven programs. Because there is no transparency, ads are run in objectionable places. Google will launch placement visibility and exclusion capabilities to PMax,…
How much should a new website cost?
Well, we have to say it. The cost of a new website depends. And it can vary greatly. We’ll start with a price range for building a site. It’s useless really, but if we don’t show it up front we won’t answer the basic question. Building a new site can range from a few hundreds…
Why is it hard to trust Google Ads AI?
There is no doubt that Google is pushing advertisers and their agencies to implement Google Performance Max or PMax (combined with Gemini.) PMax is Google’s latest iteration to automate the advertising program for companies. Whether your program is search, display, or shopping, Google wants to move you to PMax, promising that it will outperform anything…
Technical SEO An Overview
Technical SEO is the process of ensuring search engines can access and easily crawl your website. From very basic things like a proper server response to the many aspects of how content is delivered to the web browser, they are reviewed and adjusted as part of technical SEO optimization. When done properly, search engine bots…
How to Use Remarketing in PPC
The Role of Remarketing in PPC: Strategies for Targeting and Converting In the fast-paced world of online advertising, capturing and retaining the attention of potential customers is crucial for success. Pay-Per-Click (PPC) advertising is an effective way to reach targeted audiences, but what happens when those initial clicks don’t immediately lead to conversions? This is…
The Impact of AI on SEO (So Far)
Generative AI & SEO In the rapidly evolving digital landscape, Artificial Intelligence (AI) has emerged as a game-changer, particularly in the realm of Search Engine Optimization (SEO). As we reflect on the pivotal year of 2023, it is evident how large-language-models (LLMs) and generative AI tools have revolutionized SEO practices, akin to the transformative impact…
Google Ads Update: Search Themes in Performance Max Campaigns
Google Ads Update: Search Themes in Performance Max Campaigns Google has made the announcement that advertisers are now able to input Search Themes into Performance Max Campaigns to help drive relevant traffic to their ads. What will this look like, how to best use search terms, and how will it differ from the existing Performance…