The Latest Fanatically Digital Blog

A Mechanic’s Guide to Ranking on Google In today’s digital landscape, having a strong online presence is crucial for the success of any auto shop. Search Engine Optimization (SEO) is the key to ensuring that potential customers can easily find your services when they search online. As an SEO agency,…

Maximize the Effectiveness of You Ad Spend Maximizing the effectiveness of your Google Ads campaigns starts with avoiding common pitfalls. From improper conversion tracking to overlooking vital ad assets, each step can significantly impact your campaign’s success. In this comprehensive guide, we’ll explore five critical mistakes to steer clear of…

Google Ads is in a transition, and while this may initially feel unsettling for PPC ad managers, it’s important to remember that this change is designed to enhance our strategies. The world of Performance Max (PMax) campaigns is an AI and ML-driven approach, promising greater efficiency and results.  This world…

Google Ads’ latest tag is simply called “Google Tag.” This code allows Google Ads and other Google tools to track activity on your website and return information to the respective Google Tools. Why you need to implement Google Tag Browser security has been changing, tightening restrictions on third-party Cookies.  If…

Can Publishing Duplicate Content Hurt Your Search Engine Rankings?  Duplicate content is a persistent concern for website owners and SEO specialists alike. From near-identical pages to sections of content reused across a site, the ramifications of duplicate content on search engine rankings are often debated.  In this article, we delve…

On the surface, SEO’s role for B2B is simple: help generate sales. However, where SEO comes into play for sales impacts the SEO strategy.  Business-to-business is often discussed as if there is a monolithic go-to-market strategy that somehow applies to all B2B companies. Obviously, this isn’t the case. So, when…

As Google Chrome is sent to send Cookies to the dustbin this year, digital marketers will lose one tracking mechanism on which they have come to rely…perhaps too much so. A primary application for browser cookies in marketing is the ability to remarket/retarget a browser (person) that has been to…

Using Wix to Set-up Google Ads Starting a business is no easy feat and includes a lot of steps. Two of which are making a website and getting said website in front of customers to promote your product or services. If you have ever thought about setting up a website…

Business-to-business (B2B) marketing has many facets. And a given company may employ just one or many of them. The challenge for PPC programs is determining where they fit (if at all) in the various B2B go-to-market strategies. What is PPC for B2B? First, let’s cover what PPC means in our…

First, What’s a No Follow Link? A no-follow link is a hyperlink that looks like this: <a href = “https://fanaticallydigital.com/” rel= ”nofollow” > See the no-follow tag? This tag tells search engines to ignore the link. A Brief Refresher on Search Engine Crawlers Search engines use hyperlinks like these to…

Looking to get your new business verified on Google or an existing business reverified? Everything from opening a business to changing a phone number or location can lead to a new verification process. Until it’s complete, you will have no information or (perhaps worse) the wrong information appearing on Google….

Over the past month, the two biggest (but not surprising) announcements have to do with Google and the automation of the PerformanceMax, or PMax campaigns.  Google has faced several critiques about its AI-driven programs. Because there is no transparency, ads are run in objectionable places.  Google will launch placement visibility…