As Google Chrome is sent to send Cookies to the dustbin this year, digital marketers will lose one tracking mechanism on which they have come to rely…perhaps too much so. A primary application for browser cookies in marketing is the ability to remarket/retarget a browser (person) that has been to the website. This seems great,…
Category: Artificial Intelligence
Why is it hard to trust Google Ads AI?
There is no doubt that Google is pushing advertisers and their agencies to implement Google Performance Max or PMax (combined with Gemini.) PMax is Google’s latest iteration to automate the advertising program for companies. Whether your program is search, display, or shopping, Google wants to move you to PMax, promising that it will outperform anything…
The Impact of AI on SEO (So Far)
Generative AI & SEO In the rapidly evolving digital landscape, Artificial Intelligence (AI) has emerged as a game-changer, particularly in the realm of Search Engine Optimization (SEO). As we reflect on the pivotal year of 2023, it is evident how large-language-models (LLMs) and generative AI tools have revolutionized SEO practices, akin to the transformative impact…
Digital Marketers’ path forward with AI
The white-collar professionals are confronting what blue-collar professionals have been dealing with for half a decade: What do you do when technology threatens to displace your job? In digital marketing, AI is pushing into everything from media optimization(not actually a new thing), to content writing and even image generation. Having been in marketing for over…