B2B Contract Packaging
How We Built a B2B Packager’s Search Presence From the Ground Up
Services:
SEO,
Industry:
B2B, Manufacturing, Contract Packaging
+54%
ORGANIC SESSIONS
+150%
FORM SUBMISSIONS
The Client
This B2B client is a relatively new company that provides flexible packing services for drink pouch and ice pop brands. As part of their growth strategy, they wanted a digital marketing agency to help expand their digital lead generation.
The Challenge
As a newer company, the client was at the very beginning of its digital marketing journey. There was no established search presence to build on, which meant the site had to earn visibility in Google from the ground up. It also had to reach a very niche B2B audience: brands looking for a packaging partner for drink pouches and ice pops.
The Goal
Build a search presence that gets the client found by the brands that need their services, and turn that visibility into a steady stream of form submissions.
STRATEGY
Building From the Ground Up
On-Page Optimization
Build the foundation with keyword-targeted landing pages. Create a series of landing pages about the packaging products that they manufacture, targeting primary keywords such as “ice pop packaging.”
Each page was built around the language actual buyers use when searching for a packaging partner. That gives Google a clear signal about what the client does, and gives prospects a page that answers exactly what they searched for.
Content Writing
Build topical relevance with supplemental content. Create supplemental content that doesn’t directly target any of our primary keywords. Instead, content such as a page on sustainability contributes to our “topical relevance” in Google’s eyes.
Packaging companies often dedicate a section of their site to sustainability, packaging materials, or other secondary content. Therefore, Google has come to expect quality packaging websites to feature this kind of secondary content.
For a newer site, this is how you start to look like an established player in the industry. The core landing pages make the case for what the client sells, and the supporting content shows they know the industry.
Linkbuilding & Ongoing Optimization
Build authority and keep optimizing. Build links, tweak titles, and further optimize content.
With the foundation in place, the focus shifted to authority. Search engines treat relevant, high-quality links as a vote of confidence, which matters even more for a site without much history. At the same time, we kept refining titles and content based on performance, building on what was driving traffic and form submissions.
RESULTS
Results
Over a Period of Two Years
+54%
ORGANIC SESSIONS
+150%
FORM SUBMISSIONS
