SEO Case Study

How Local SEO Grew a Tile Contractor’s Keyword Visibility by 1,194%

Services:

Local SEO

Industry:

Home Services, Tile Installation, B2B

+43%

TRAFFIC

+1194%

Keyword Visibility

The Client

A tile and flooring installation company based in Salt Lake City. They prefer to work as flooring subcontractors for larger projects and engaged our SEO services in order to target the general contractors that hire their services.

The Challenge

People searching for “tile installers” are often homeowners looking for a single bathroom or kitchen job. That’s not who this client wanted to reach. They needed to show up for general contractors sourcing subcontractors on bigger projects, not homeowners with a small remodel.

The Goal

Increase organic traffic and keyword visibility with general contractors, without pulling in a lot of inquiries for small, one off residential jobs.

STRATEGY

Search, Spend, and Social

Our SEO Strategy

In order to target general contractors, we decided to target the “high level” terms such as tile installers and tile contractors rather than more job-specific terms like bathroom remodeling or kitchen tile installation. We wanted to limit the number of inquiries for small individual projects.

Step 1:

Rewrite page copy and optimize title and h-tags across the site.

Step 2:

Audit existing and create new listings on sites such as Yelp and Angie. These are known as name, address, and phone number (NAP) citations and they are key for local SEO as they communicate to Google our site’s authenticity and authority.

Step 3:

Create a series of service-based landing pages to target queries like commercial tile installers and location-based landing pages to target users who are searching for tile installers outside of the immediate Salt Lake City area. Learn more about how to make effective services area pages here.