Strategy in Action
B2B Lead Gen Digital Marketing Case Study
Industrial Equipment Distributors
The Client
This client is an industrial parts distributor that provides both OEM and aftermarket products for heavy industry machines. Their needs were similar to an eCommerce website as they needed to host thousands of product pages and often needed to target obscure, low volume search queries.
The Solution
SEO: We created a system for product page titles and H-tags that could be applied across their thousands of product pages as well as help modify product descriptions and optimize images.
PPC: For the PPC program, we siloed our campaigns by OEM brands and general product categories, allowing for more clean and streamlined management.
The Results
After one year, our activity resulted in Q4 performance with a +98% increase in traffic and a +51% Increase in leads form submissions.
