Pump Distributors
SEO & PPC Case Study
The client:
This eCommerce client is a distributor of consumer and industrial pumps and accessories.
A long time client of ours, they came to us looking for a marketing team to help integrate their online store into their sales process. Over the years, we’ve helped them shift their primary sales channels from traditional sales to eCommerce.
Strategy in Action
Over a Period of One Year
Traffic
+94%
Revenue
+127%
Our Strategy
SEO: Our SEO strategy included identifying the most effective title and header tag structures for product page templates, implementing sitewide schema markup, and creating landing pages organized to target pump manufacturers, their applications, and pump types, targeting all of the ways in which users might search for pump products. We also post regular blog posts and consistent link building and outreach.
PPC: Our PPC strategy runs the gamut from Google search and Google Shopping ads to remarketing display campaigns,
Both SEO and PPC have played an important role in growing year over year revenue as we develop channels to operate in tandem, creating effective multi-channel funnels that produce the best possible results.
After One Year
The Results
Sessions Increased +94%
Revenue Increased +127%
Growing a Steady Google Ads Account
Making big changes to an account and taking big swings can be great (and they make for an exciting story), but sometimes the best strategy is to capitalize on what is already working.
For this client, Our PMAX shopping campaign was a steady work horse for years. Always pulling in conversions and always surpassing the target 4 ROAS while spending its budget.
To grow this account we recommended increasing the budget for the PMAX Shopping Campaign.
Increasing budget always comes with an element of risk. Scale too fast and efficiency can slip. But when a campaign is running at a ROAS that’s 50% higher than its target ROAS, that gap gave us the confidence that there was room to grow spend, absorb any natural dip in efficiency, and still comfortably clear the client’s benchmark
We scaled in two steps: a partial budget increase in month one to validate performance, followed by a full increase once the campaign proved it could handle it and still hit the target ROAS.
The Results Over the Next 6 Month
The spend went up 26% and the revenue followed at 24%, while maintaining a ROAS that was 50% higher than their target ROAS.