October Amazon Prime Days ran 10/8-10/9, and they were promoted for weeks prior. Since August, Oct Prime Days have been carried in the press and supported with mailers, emails, and ads. Whether real or perceived, price reductions have a significant impact on shopping behavior. How Are PMax Shopping Ads Affected by Amazon Prime Days? We…
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Evolution of a PPC Agency
There is a lot of talk about artificial intelligence in digital marketing and its impact on us as an agency, specifically in PPC advertising. For over twenty years, I have seen a lot of changes in the search engines. We’ve gone from managing the minutia to strategizing with AI. Some of the changes in the…
A Guide to Auto Shop SEO
A Mechanic’s Guide to Ranking on Google In today’s digital landscape, having a strong online presence is crucial for the success of any auto shop. Search Engine Optimization (SEO) is the key to ensuring that potential customers can easily find your services when they search online. As an SEO agency, we have decades of experience…
5 Common Mistakes in Google Ads
Maximize the Effectiveness of You Ad Spend Maximizing the effectiveness of your Google Ads campaigns starts with avoiding common pitfalls. From improper conversion tracking to overlooking vital ad assets, each step can significantly impact your campaign’s success. In this comprehensive guide, we’ll explore five critical mistakes to steer clear of and provide actionable tips to…
Are You Starving Your Google Ads PMax Campaign?
Google Ads is in a transition, and while this may initially feel unsettling for PPC ad managers, it’s important to remember that this change is designed to enhance our strategies. The world of Performance Max (PMax) campaigns is an AI and ML-driven approach, promising greater efficiency and results. This world requires a great deal of…
Google Tag for Ads
Google Ads’ latest tag is simply called “Google Tag.” This code allows Google Ads and other Google tools to track activity on your website and return information to the respective Google Tools. Why you need to implement Google Tag Browser security has been changing, tightening restrictions on third-party Cookies. If you’re unfamiliar with browser cookies,…
Does Duplicate Content Hurt SEO?
Can Publishing Duplicate Content Hurt Your Search Engine Rankings? Duplicate content is a persistent concern for website owners and SEO specialists alike. From near-identical pages to sections of content reused across a site, the ramifications of duplicate content on search engine rankings are often debated. In this article, we delve into the nuances of duplicate…
The Role of SEO in B2B Marketing
On the surface, SEO’s role for B2B is simple: help generate sales. However, where SEO comes into play for sales impacts the SEO strategy. Business-to-business is often discussed as if there is a monolithic go-to-market strategy that somehow applies to all B2B companies. Obviously, this isn’t the case. So, when we talk about SEO, we…
The demise of Cookies and lessons from it
As Google Chrome is sent to send Cookies to the dustbin this year, digital marketers will lose one tracking mechanism on which they have come to rely…perhaps too much so. A primary application for browser cookies in marketing is the ability to remarket/retarget a browser (person) that has been to the website. This seems great,…
A Guide To Google Ads With Wix
Using Wix to Set-up Google Ads Starting a business is no easy feat and includes a lot of steps. Two of which are making a website and getting said website in front of customers to promote your product or services. If you have ever thought about setting up a website before, we are sure most…