GOOGLE SUNSETS THE ”&num=100” PARAMETER The affects on SEO data, and how it acts as an important reminder for Marketers September saw a big change in SEO data that caused alarm bells to sound for anyone who pays attention to site vitals. Across the web, spanning industries and interests, sites saw a decrease in impressions,…
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Cloudflare to Allow AI Bot Blocking
Cloudflare added a new feature in their dashboard; subscribers can now block AI bots. According to Cloudflare, the motivation behind this is to allow sites to eventually charge a “toll” for certain bots, AI in particular, to crawl the data. The initial functionality is simply to block the AI bots. Eventually, Cloudflare envisions an ecosystem…
PPC Audit: A Complete Overview
Pay-per-click (PPC) advertising allows businesses to display ads on search engines and other platforms, paying only when someone clicks on their ad. Like any marketing investment, PPC campaigns need regular evaluation to ensure they’re delivering the best possible results for your budget. A PPC audit is a comprehensive review of your paid advertising campaigns designed…
Google Ads Tracking Offline Conversions
Google Ads provides various tracking methods, from online e-commerce to offline, with CRMs or Google’s API. Setting up API integrations can be challenging for small to midsize businesses. The next best option is to use a CRM that integrates with Google Ads…Google recently announced the expansion of CRM partners to include ZOHO. Beyond automated tracking…
Search Engine Marketing for Small Businesses in Chicago: A Local Agency’s Guide
The Chicago area is a powerhouse of small business innovation. From manufacturing plants in the suburbs to tech startups in River North, from trade contractors in Naperville to service companies in Evanston, entrepreneurship thrives throughout Chicagoland. We should know—we’re Fanatically Digital, a family-owned digital marketing agency right here in the market, and we work alongside…
What Is A Google Ads Quality Score and Why Does It Matter?
What is a Google Ads Quality Score? First things first: what is a Google Ads Quality Score? In a search campaign, Google will assign a quality score at the keyword level between 1-10. This score is an indicator of how well your ad ranks compared to other advertisers. The more relevant google deems your ad…
PPC Articles: Costs Increasing, AI Growing, More Signals Needed
A lot happens during a month in PPC advertising. I’ve put together some articles from various sources and hope the are interesting to you. A few things stuck out this month: May PPC Articles Google Ads Costs Rise Again, But Conversions Improve: Report Google Ads costs surged across 87% of industries in 2025, with average…
Google Ads – Build Your Funnel as Goals
Improve your Google Ads Conversion by more than 50% Google Ads keeps getting better at optimizing programs toward your Goals. The trouble is, too many companies use the wrong goal to optimize their campaigns and get leads that don’t convert to sales. Building the right goals within Google Ads will make all the difference in…
Why Don’t I See My Remarketing Ads
“Why don’t I see my remarketing ads?” is a question we get asked. Or, some variation like, “Our CEO isn’t seeing our remarketing ads, how come?”, “Employees are always on our site but don’t see remarketing ads. What’s wrong?” Often, the correct but unsatisfactory answer is “because they shouldn’t.” The Purpose of Remarketing Ads Before…
Auto Repair Shop Digital Marketing: Getting Started
As a digital marketing agency, we work very closely with local businesses, including auto repair shops. Our experience in helping our clients increase their local business gives us insight into some of the most critical aspects of digital marketing for auto repair services. But before we touch on digital marketing, let’s be honest about what…