The Latest Fanatically Digital Blog

Stay up to date with all the latest in Marketing and Advertising

Chicago SEO Services Agency hero img

Boost Your Plumbing Business: Digital Marketing Strategies

Ready to elevate your plumbing business? Discover effective digital marketing strategies that will attract new customers and boost your bottom line. Boost Your Plumbing Business: Digital Marketing Strategies Ready to elevate your plumbing business? Discover effective digital marketing strategies that will attract new customers and boost your bottom line. Understanding Digital Marketing for Plumbing Businesses In today’s digital age, marketing your plumbing business effectively requires more than just traditional advertising…

Top Chicago SEO Marketing Companies for Business Growth

Unlock your business potential with Chicago’s top SEO marketing companies. Discover how expert strategies can propel your growth in today’s digital landscape. Importance of SEO for Business Growth In today’s digital age, having a robust online presence is essential for any business looking to achieve sustainable growth. Search Engine Optimization (SEO) plays a crucial role in this, as it enhances the visibility of a website on search engines like Google….

Keywords, Search Terms, and Search Themes: What’s the Difference?

Your Back to Basics Guide: Keywords, Search Terms, and Search Themes In today’s Google Ads 101 lesson, we’re tackling keywords, search terms, and search themes—breaking down the similarities and differences between these concepts so you can set up and optimize your account with confidence. This post is perfect for beginners! But it’s also perfect for those looking for a refresher. Why? Because Google Ads is constantly evolving! Keywords and search…

Top Digital Marketing Agencies in Chicago: Boost Your Business

Choosing the Right Digital Marketing Agency Choosing the right digital marketing agency is crucial for any business aiming to thrive in today’s competitive landscape. A proficient agency can help you identify your target audience, craft compelling marketing strategies, and ultimately, drive growth and revenue. In the bustling city of Chicago, where businesses are continually vying for attention, selecting an agency with a proven track record can provide your enterprise with…
Phone screen depicting an AI tool that is being asked to

Large Language Models and AI for Local Businesses

It is mind-boggling to consider how fast AI has become part of our lives. From the obvious to the unseen, Artificial Intelligence is imbued in so much of what we do that we can’t go a day, or even an hour, without being touched by it. In light of this, the challenge for business owners is to draft a plan to leverage AI through AI Optimization (AIO), understand how it…

Google Ads Campaign Types Breakdown

Your Back to Basics Guide: Campaign Types Whether you’re new to Google Ads or just need a refresher on their updates, understanding campaign types is essential. Think of them as different tools in your advertising toolkit. Each campaign type is designed for specific goals and audiences. Let’s break down what each type of campaign does and how it works. Search Campaigns We like to think of search campaigns as the…
megaphone pointing up towards a Google ads logo

Biggest Changes to Google Ads in the Past Five Years

The 6 Biggest Changes to Google Ads in the Past Five Years Google ads is always changing and evolving. With the rapid advancement of technology and AI over the past 5 years these changes seem to be bigger and more rapid. So, if you have been out of the game for a little while and are looking to jump back in, the landscape might look entirely different. Have no fear!…

GOOGLE SUNSETS THE ”&num=100” PARAMETER

GOOGLE SUNSETS THE ”&num=100” PARAMETER The affects on SEO data, and how it acts as an important reminder for Marketers September saw a big change in SEO data that caused alarm bells to sound for anyone who pays attention to site vitals. Across the web, spanning industries and interests, sites saw a decrease in impressions, but why? Today we will be diving into the changes that Google made to cause…
Little orange guy in the corner pointing up at a blocking symbol

Cloudflare to Allow AI Bot Blocking

Cloudflare added a new feature in their dashboard; subscribers can now block AI bots. According to Cloudflare, the motivation behind this is to allow sites to eventually charge a “toll” for certain bots, AI in particular, to crawl the data. The initial functionality is simply to block the AI bots.  Eventually, Cloudflare envisions an ecosystem in which AI requests access to a site, the gatekeeper processes the request, charges the…
two orange guys inspecting Google ads webpage. one has a magnifying glass and one has a clipboard

PPC Audit: A Complete Overview

Pay-per-click (PPC) advertising allows businesses to display ads on search engines and other platforms, paying only when someone clicks on their ad. Like any marketing investment, PPC campaigns need regular evaluation to ensure they’re delivering the best possible results for your budget. A PPC audit is a comprehensive review of your paid advertising campaigns designed to identify opportunities for improvement and ensure your ad spend is working as efficiently as…

Google Ads Tracking Offline Conversions

Google Ads provides various tracking methods, from online e-commerce to offline, with CRMs or Google’s API. Setting up API integrations can be challenging for small to midsize businesses. The next best option is to use a CRM that integrates with Google Ads…Google recently announced the expansion of CRM partners to include ZOHO.  Beyond automated tracking methods, Google Ads allows users to upload conversion data manually, which is more time-consuming. Using…

Search Engine Marketing for Small Businesses in Chicago: A Local Agency’s Guide

The Chicago area is a powerhouse of small business innovation. From manufacturing plants in the suburbs to tech startups in River North, from trade contractors in Naperville to service companies in Evanston, entrepreneurship thrives throughout Chicagoland. We should know—we’re Fanatically Digital, a family-owned digital marketing agency right here in the market, and we work alongside some incredible local entrepreneurs every day. Whether you’re launching a new venture or scaling an…

Boost Your Plumbing Business: Digital Marketing Strategies

Ready to elevate your plumbing business? Discover effective digital marketing strategies that will attract new customers and boost your bottom …

Top Chicago SEO Marketing Companies for Business Growth

Unlock your business potential with Chicago’s top SEO marketing companies. Discover how expert strategies can propel your growth in today’s …

Keywords, Search Terms, and Search Themes: What’s the Difference?

Your Back to Basics Guide: Keywords, Search Terms, and Search Themes In today’s Google Ads 101 lesson, we’re tackling keywords, …

Top Digital Marketing Agencies in Chicago: Boost Your Business

Choosing the Right Digital Marketing Agency Choosing the right digital marketing agency is crucial for any business aiming to thrive …

Phone screen depicting an AI tool that is being asked to

Large Language Models and AI for Local Businesses

It is mind-boggling to consider how fast AI has become part of our lives. From the obvious to the unseen, …

Google Ads Campaign Types Breakdown

Your Back to Basics Guide: Campaign Types Whether you’re new to Google Ads or just need a refresher on their …

megaphone pointing up towards a Google ads logo

Biggest Changes to Google Ads in the Past Five Years

Google ads is always changing and evolving. With the rapid advancement of technology and AI over the past 5 years …

GOOGLE SUNSETS THE ”&num=100” PARAMETER

September saw a big change in SEO data that caused alarm bells to sound for anyone who pays attention to …

Little orange guy in the corner pointing up at a blocking symbol

Cloudflare to Allow AI Bot Blocking

Cloudflare added a new feature in their dashboard; subscribers can now block AI bots. According to Cloudflare, the motivation behind …

two orange guys inspecting Google ads webpage. one has a magnifying glass and one has a clipboard

PPC Audit: A Complete Overview

Pay-per-click (PPC) advertising allows businesses to display ads on search engines and other platforms, paying only when someone clicks on …

Google Ads Tracking Offline Conversions

Google Ads provides various tracking methods, from online e-commerce to offline, with CRMs or Google’s API.

Search Engine Marketing for Small Businesses in Chicago: A Local Agency’s Guide

The Chicago area is a powerhouse of small business innovation. From manufacturing plants in the suburbs to tech startups in …