The Latest
A New Site Design Doesn’t Have to Kill Your SEO — But It Can
One of the biggest concerns companies have when redesigning their website is that it might kill their SEO. And honestly, it often does. But that’s not because a redesign inherently hurts search visibility — it’s because the process was handled improperly. The Disconnect That Tanks Rankings Many companies work with a developer or design agency that simply doesn’t think about SEO. They focus on how well the site performs in…
What Are the SEO Implications of AI?
We’ve been working with clients in SEO for decades, and one of the consistent themes in our strategies has been good hygiene — good SEO hygiene. Over the years, we’ve seen clients and prospects chasing Google’s search algorithms in hopes of gaming the system and gaining an advantage. This rarely works. And when it does, it’s temporary — based on a single point-in-time change that doesn’t have lasting implications. What…
Before You Change Your SEO Strategy
I had a call from a client in the auto repair industry. He asked if I’d be willing to talk to a fellow owner of several shops about a sales performance issue at one of their locations. He’d fired an agency, and after a few months, his new agency wasn’t faring any better, or at least the shop wasn’t. He didn’t want to change agencies; he just wanted an outsider’s…
When AI Doesn’t Work, Here’s What to Try.
Artificial Intelligence, as a publicly used tool, is still in its infancy. It’s a big-ass baby, but still very young. So, when people say it doesn’t work, they can get all sorts of advice. Last summer, the big thing was prompt engineering — and it’s still important, now evolving into what’s called context engineering. The way you ask for something and the information you provide to support that request drive…
Boost Your Plumbing Business: Digital Marketing Strategies
Ready to elevate your plumbing business? Discover effective digital marketing strategies that will attract new customers and boost your bottom line. Boost Your Plumbing Business: Digital Marketing Strategies Ready to elevate your plumbing business? Discover effective digital marketing strategies that will attract new customers and boost your bottom line. Understanding Digital Marketing for Plumbing Businesses In today’s digital age, marketing your plumbing business effectively requires more than just traditional advertising…
Top Chicago SEO Marketing Companies for Business Growth
Unlock your business potential with Chicago’s top SEO marketing companies. Discover how expert strategies can propel your growth in today’s digital landscape. Importance of SEO for Business Growth In today’s digital age, having a robust online presence is essential for any business looking to achieve sustainable growth. Search Engine Optimization (SEO) plays a crucial role in this, as it enhances the visibility of a website on search engines like Google….
Keywords, Search Terms, and Search Themes: What’s the Difference?
Your Back to Basics Guide: Keywords, Search Terms, and Search Themes In today’s Google Ads 101 lesson, we’re tackling keywords, search terms, and search themes—breaking down the similarities and differences between these concepts so you can set up and optimize your account with confidence. This post is perfect for beginners! But it’s also perfect for those looking for a refresher. Why? Because Google Ads is constantly evolving! Keywords and search…
Top Digital Marketing Agencies in Chicago: Boost Your Business
Choosing the Right Digital Marketing Agency Choosing the right digital marketing agency is crucial for any business aiming to thrive in today’s competitive landscape. A proficient agency can help you identify your target audience, craft compelling marketing strategies, and ultimately, drive growth and revenue. In the bustling city of Chicago, where businesses are continually vying for attention, selecting an agency with a proven track record can provide your enterprise with…
Large Language Models and AI for Local Businesses
It is mind-boggling to consider how fast AI has become part of our lives. From the obvious to the unseen, Artificial Intelligence is imbued in so much of what we do that we can’t go a day, or even an hour, without being touched by it. In light of this, the challenge for business owners is to draft a plan to leverage AI through AI Optimization (AIO), understand how it…
Google Ads Campaign Types Breakdown
Your Back to Basics Guide: Campaign Types Whether you’re new to Google Ads or just need a refresher on their updates, understanding campaign types is essential. Think of them as different tools in your advertising toolkit. Each campaign type is designed for specific goals and audiences. Let’s break down what each type of campaign does and how it works. Search Campaigns We like to think of search campaigns as the…
Biggest Changes to Google Ads in the Past Five Years
The 6 Biggest Changes to Google Ads in the Past Five Years Google ads is always changing and evolving. With the rapid advancement of technology and AI over the past 5 years these changes seem to be bigger and more rapid. So, if you have been out of the game for a little while and are looking to jump back in, the landscape might look entirely different. Have no fear!…
GOOGLE SUNSETS THE ”&num=100” PARAMETER
GOOGLE SUNSETS THE ”&num=100” PARAMETER The affects on SEO data, and how it acts as an important reminder for Marketers September saw a big change in SEO data that caused alarm bells to sound for anyone who pays attention to site vitals. Across the web, spanning industries and interests, sites saw a decrease in impressions, but why? Today we will be diving into the changes that Google made to cause…
SEO
Are You Attracting the RIGHT Traffic?…
More traffic is not always better traffic. When a moving company’s website gets…
Local SEO for Dentists: How to Grow Y…
Here’s a hard truth for dental practices: the best dentist in town doesn’t autom…
EEAT Signals on Healthcare Websites: …
Key Takeaways EEAT stands for Experience, Expertise, Authoritativeness, and Trus…
Automotive Repair Digital Marketing P…
Local auto repair shops generally have engaged owners who enjoy working in the b…
A New Site Design Doesn’t Have …
One of the biggest concerns companies have when redesigning their website is tha…
What Are the SEO Implications of AI?
We’ve been working with clients in SEO for decades, and one of the consistent th…
Before You Change Your SEO Strategy
I had a call from a client in the auto repair industry. He asked if I’d be willi…
Boost Your Plumbing Business: Digital…
Ready to elevate your plumbing business? Discover effective digital marketing st…
Top Chicago SEO Marketing Companies f…
Unlock your business potential with Chicago’s top SEO marketing companies. Disco…
Large Language Models and AI for Loca…
It is mind-boggling to consider how fast AI has become part of our lives. From t…
GOOGLE SUNSETS THE ”&num=100” PAR…
GOOGLE SUNSETS THE ”&num=100” PARAMETER The affects on SEO data, and how it…
Search Engine Marketing for Small Bus…
The Chicago area is a powerhouse of small business innovation. From manufacturin…
A Guide to Auto Shop SEO
A Mechanic’s Guide to Ranking on Google In today’s digital landscape, having a s…
Does Duplicate Content Hurt SEO?
Can Publishing Duplicate Content Hurt Your Search Engine Rankings? Duplica…
The Role of SEO in B2B Marketing
On the surface, SEO’s role for B2B is simple: help generate sales. However, wher…
Do No-Follow Links Help SEO?
First, What’s a No Follow Link? A no-follow link is a hyperlink that looks like…
Technical SEO An Overview
Technical SEO is the process of ensuring search engines can access and easily cr…
The Impact of AI on SEO (So Far)
Generative AI & SEO In the rapidly evolving digital landscape, Artificial In…
How to Improve Your Ranking on Google…
A Guide to Google Maps SEO In the digital age, visibility on platforms like Goog…
Rebrand Your Site Without Losing SEO …
SEO Tips for a Smooth Rebrand At some point in their lifecycles, many businesses…
Citation Building for Local S…
Local Citations & Linkbuilding There are tons of components that go into a s…
Comparing Website Authority Scores (D…
Domain Authority vs. Domain Rating vs. Authority Score One of the primary sellin…
Google Automated Campaigns…use …
Google Ads is a great advertising tool for businesses of all sizes. From interna…
A Beginners Guide to Local SEO
Getting Started with Local SEO If you’re running a small business, you know that…
B2B SEO: Content-Led Strategy
Business-to-Business SEO Strategy B2B SEO is an important strategic marketing to…
Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertisi…
Managing Change in SEO
SEO is dynamic. That’s no secret to anyone familiar with the field. We see a lot…
21 On-site SEO Areas to Improve Your …
The recommendations for on-site SEO, or on-page SEO, over years, have often been…
SEO Timelines: How Long Does SEO Take…
How long does SEO take to work? It’s a pretty straightforward question with a le…
What your SEO agency doesn’t know can…
No, this isn’t about the competency of your SEO agency. My guess is they’re good…
Google Update: How Google Changes You…
Last week, Google confirmed that they changed the way they generate new webpage…
PPC
Are You Attracting the RIGHT Traffic?…
More traffic is not always better traffic. When a moving company’s website gets…
A/B Asset Experiments in PMAX Campaigns
Google ads announced that asset experiments are officially available for Perform…
Google’s change to how they are pacin…
Attention all Google Ads advertisers who use daily budgets and ad schedules: You…
Automotive Repair Digital Marketing P…
Local auto repair shops generally have engaged owners who enjoy working in the b…
Keywords, Search Terms, and Search Th…
Your Back to Basics Guide: Keywords, Search Terms, and Search Themes In today’s…
Google Ads Campaign Types Breakdown
Your Back to Basics Guide: Campaign Types Whether you’re new to Google Ads or ju…
Biggest Changes to Google Ads in the …
The 6 Biggest Changes to Google Ads in the Past Five Years Google ads is always…
PPC Audit: A Complete Overview
Pay-per-click (PPC) advertising allows businesses to display ads on search engin…
Google Ads Tracking Offline Conversions
Google Ads provides various tracking methods, from online e-commerce to offline,…
What Is A Google Ads Quality Score an…
What is a Google Ads Quality Score? First things first: what is a Google Ads Qua…
Google Ads – Build Your Funnel …
Improve your Google Ads Conversion by more than 50% Google Ads keeps getting bet…
Why Don’t I See My Remarketing Ads
“Why don’t I see my remarketing ads?” is a question we get asked. Or, some varia…
Amazon Prime Days and Google PMAX Sho…
October Amazon Prime Days ran 10/8-10/9, and they were promoted for weeks prior….
Evolution of a PPC Agency
There is a lot of talk about artificial intelligence in digital marketing and it…
5 Common Mistakes in Google Ads
Maximize the Effectiveness of You Ad Spend Maximizing the effectiveness of your…
Are You Starving Your Google Ads PMax…
Google Ads is in a transition, and while this may initially feel unsettling for…
The demise of Cookies and lessons fro…
As Google Chrome is sent to send Cookies to the dustbin this year, digital marke…
A Guide To Google Ads With Wix
Using Wix to Set-up Google Ads Starting a business means juggling a hundred thin…
Google Ads Updates – Feb 2024
Over the past month, the two biggest (but not surprising) announcements have to…
Why is it hard to trust Google Ads AI?
There is no doubt that Google is pushing advertisers and their agencies to imple…
How to Use Remarketing in PPC
The Role of Remarketing in PPC: Strategies for Targeting and Converting In the f…
Google Ads Update: Search Themes in P…
Google Ads Update: Search Themes in Performance Max Campaigns Google has m…
5 Alternatives to Google Ads
Best Alternatives to Google Ads Google Ads has ruled the roost for years when it…
Google Ads: Automatically Cre…
Google Ads: Automatically Created Assets As Google Ads grows and expands its cap…
5 Ways to Prevent Budget Waste in Goo…
Conserving Your Ads Budget Google ads can be a great tool to drive traffic and a…
Geo Targeting Vs Geo Fencing
Geotargeting and Geofencing Compared The line between geotargeting and geofencin…
Google Ads Phrase Match Types Compare…
Should You Switch to Broad Match Keyword? We have all been there. Going through…
Is Paid Advertising Evil?
Are Search & Display Ads Evil? In the year 2023, we have all experienced ad…
5 Steps to Clean Up Your Google Ads C…
Why wait for spring cleaning when the start of the year is the perfect opportuni…
Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertisi…
Display Campaigns & Brand Awareness
Today, we’re looking at how to build brand awareness with display advertising. T…
Google Ads Match Types Lack Meaning
As Google continues to push its belief that the Google Ads AI is better at align…
All Blogs
A New Site Design Doesn’t Have to Kill Your SEO — But It Can
One of the biggest concerns companies have when redesigning their website is that it might kill their SEO. And honestly, …
What Are the SEO Implications of AI?
We’ve been working with clients in SEO for decades, and one of the consistent themes in our strategies has been …
Before You Change Your SEO Strategy
I had a call from a client in the auto repair industry. He asked if I’d be willing to talk …
When AI Doesn’t Work, Here’s What to Try.
Artificial Intelligence, as a publicly used tool, is still in its infancy. It’s a big-ass baby, but still very young. …
Boost Your Plumbing Business: Digital Marketing Strategies
Ready to elevate your plumbing business? Discover effective digital marketing strategies that will attract new customers and boost your bottom …
Top Chicago SEO Marketing Companies for Business Growth
Unlock your business potential with Chicago’s top SEO marketing companies. Discover how expert strategies can propel your growth in today’s …
Keywords, Search Terms, and Search Themes: What’s the Difference?
Your Back to Basics Guide: Keywords, Search Terms, and Search Themes In today’s Google Ads 101 lesson, we’re tackling keywords, …
Top Digital Marketing Agencies in Chicago: Boost Your Business
Choosing the Right Digital Marketing Agency Choosing the right digital marketing agency is crucial for any business aiming to thrive …
Large Language Models and AI for Local Businesses
It is mind-boggling to consider how fast AI has become part of our lives. From the obvious to the unseen, …
Google Ads Campaign Types Breakdown
Your Back to Basics Guide: Campaign Types Whether you’re new to Google Ads or just need a refresher on their …
Biggest Changes to Google Ads in the Past Five Years
Google ads is always changing and evolving. With the rapid advancement of technology and AI over the past 5 years …
GOOGLE SUNSETS THE ”&num=100” PARAMETER
September saw a big change in SEO data that caused alarm bells to sound for anyone who pays attention to …