Google penguin goes real time

Google’s Penguin Goes Real Time

Last month Google hit us with two pretty major changes to the search algorithm. The first was a straightforward update in early September. When this hit, we saw most programs take a slight dip and then recover after about a week. But, then Google announced that they will incorporate Penguin into the core algorithm as […]

hyper targeting ads on facebook is easier than you think

Hyper targeting ads on facebook

This past week I conducted a workshop at SCORE Chicago, which is a business mentoring organization for small – to mid sized companies associated with the SBA. The content was marketing on Facebook. We covered the basics of setting up a social media presence, engaging on Facebook (and others) as well as Facebook Advertising. While most […]

SEO Link building

Content marketing has made SEO link building harder

Yes good content should generate links back to your website and improve SEO perfomance. The challenge is in helping people differentiate between content marketing strategy and SEO link building tactics, and their respective control. Content marketing starts with a broader marketing objective, using distributed content to help achieve goals, and in some cases linking back […]