We get asked questions about SEO all the time… its what we do, so it makes sense. One of the things that come up from people who do not have the budget for a true SEO program is “what can we do to help our pages rank?” Well, one of the biggest things you can…
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SEO & Digital Marketing For Business to Business
B2B companies make up the core of our digital marketing clients. Over the years, our B2B clients have recognized that the shift in B2C purchasing is also taking place in B2B. While personal relationships will always be an important part of the B2B landscape, there is a shift to using the internet as a key…
Google Exact Match Changes: Review Your Search Terms Reports
Google Ads, (AdWords) has become a mainstay of most advertising programs, and certainly of most digital advertising programs. Let’s face it, it’s pretty easy to light up a new campaign. But, it’s not so easy to do it well. Then, once running, there are a lot of actions to make a paid search program run…
WordPress and SEO: Its more complicated than you think
Over the past ten years, the cost of launching and keeping a site has decreased considerably. You can easily find hosting plans for less than $10/ month. With WordPress, you can update your site real-time, adding and editing content as frequently as you want. To the casual observer, this is great. To those in the…
Exact Match Will Be Even Less Exact… what you should do
Google Ads will no longer offer Exact Match. Yes, it has not been truly exact for some time, but now, it’s not even close. In the next couple of months, Google will do away with even the appearance of exact match. Google’s AI knows that when someone types in “maroon widget”, they actually mean “red…
Digital Marketing: The Long View
Since it’s beginning, digital marketing has been thought of as the medium that can move quickly. Make a change to your AdWords account, and it shows up almost immediately. Change your display ad, and the ad server will start delivering the new one right away. This ability to have a nearly immediate response to our…
5 Things You Need To Know For SEO
If you have hired a few SEO agencies in the past couple of years, you’ve already made your first mistake. SEO takes time. Switching agencies too often will hurt your SEO efforts. But there are a few more things you need to know before you make another agency switch. Hiring an SEO agency takes time…
5 Questions to Ask Before You Hire SEO Experts
Frustrated by the fact that your business’s website just isn’t rising in the search engine rankings? Tired of seeing a growing visitor count, but not an increase in your conversion rate? Just feel like your competitors have a stronger digital marketing and SEO strategy than you currently do? If so, then you may need to…
8 Signs Your Company Should Hire Local SEO Experts
Local SEO cannot be ignored in today’s augmented marketing reality. 72% of consumers who research a product online will visit a local retailer within a 5-mile radius after the initial discovery period. 86% of those consumers will look up a business’ location on Google Maps. 78% of local searches result in an online purchase, as…
4 Reasons Why Keyword Relevance Matters for Your SEO Results
Keywords have long been known as one of the key components to search engine optimization. But in recent years, technology has progressed and the algorithms have adapted. One of the newest systems added to the mixture is RankBrain, which uses machine learning and artificial intelligence to better interpret pages on the web. With the changes to the algorithms,…