The Latest
Google to Add Continuous Scrolling on SERPs
Last week, Google announced they would be implementing a ‘continuous scrolling’ function on the search engine results page over the next few weeks. Users will no longer need to press a “See More” or “Next Page” button every ten results or so. The page will simply load more results as users scroll down. This new system will load approximately 40 results before users will need to click a “See More”…
Website Analytics and Reporting
I’ve been asked what we use for analytics and tracking. The short answer is Google Analytics (like most everyone.) But, I think a better way to think about it is “how do you use your analytics platform?”, whatever it is. We find that we are creating different implementations for our clients, but every implementation has the same base elements. Below is a general approach to analytics and reporting that we…
Google Ads: Another AI/ML Move To More Data-Driven Automation
As Google continues down the path of AI/ML-driven “everything”, advertisers are left with blind spots. The latest push came when Google announced that last-click attribution will be replaced by data-driven as the default for Google Ads. This, in and of itself, is neither good nor bad. What it means to you depends on your program. One challenge inherent with AI/ML is that it requires consistency with the inputs. And the…
Google Update: How Google Changes Your SERPs Titles
Last week, Google confirmed that they changed the way they generate new webpage titles to appear on their results page (SERP). Does Google Change My Website’s Title Tag? Yes. Although you may not have noticed, Google has long experimented with systems that generate new title displays based on user search queries. Since 2012, they’ve altered titles based on search queries to more accurately represent what the user might be looking…
Google Ads Match Types Lack Meaning
As Google continues to push its belief that the Google Ads AI is better at aligning search queries to advertisers’ needs than are advertisers, the Google Ads Match type becomes less meaningful. From phrase match to exact match, Google increasingly serves ads for queries that are not aligned with the goals of the advertisers. This isn’t to say the queries are not relevant to the general themes of the keywords,…
Seeing beyond our inner geek. A digital marketers biggest challenge
Sometimes a flyer with big black letters printed on bright yellow paper stuck in a person’s front door handle is the best marketing tool. Okay, I said it. The world doesn’t revolve around digital marketing. Sometimes the best answer is the simplest, most straightforward, non technical approach. This is true on the spectrum of marketing. As we roll out digital marketing programs for our clients, there is the temptation (on…
What to do with SEO if You are not an SEO
We get asked questions about SEO all the time… its what we do, so it makes sense. One of the things that come up from people who do not have the budget for a true SEO program is “what can we do to help our pages rank?” Well, one of the biggest things you can do with your site is to not get in the way of the search engines…
SEO & Digital Marketing For Business to Business
B2B companies make up the core of our digital marketing clients. Over the years, our B2B clients have recognized that the shift in B2C purchasing is also taking place in B2B. While personal relationships will always be an important part of the B2B landscape, there is a shift to using the internet as a key purchasing & research tool. Websites can serve several different purposes for our B2B clients along…
Google Exact Match Changes: Review Your Search Terms Reports
Google Ads, (AdWords) has become a mainstay of most advertising programs, and certainly of most digital advertising programs. Let’s face it, it’s pretty easy to light up a new campaign. But, it’s not so easy to do it well. Then, once running, there are a lot of actions to make a paid search program run well. Chief among these is the search query analysis using the Search Terms Report. A…
WordPress and SEO: Its more complicated than you think
Over the past ten years, the cost of launching and keeping a site has decreased considerably. You can easily find hosting plans for less than $10/ month. With WordPress, you can update your site real-time, adding and editing content as frequently as you want. To the casual observer, this is great. To those in the industry, this creates significant problems. For search engine optimization (SEO), search engines score sites on…
Exact Match Will Be Even Less Exact… what you should do
Google Ads will no longer offer Exact Match. Yes, it has not been truly exact for some time, but now, it’s not even close. In the next couple of months, Google will do away with even the appearance of exact match. Google’s AI knows that when someone types in “maroon widget”, they actually mean “red widget”. But, it goes beyond that. Based on clues available only to Google, if someone…
Digital Marketing: The Long View
Since it’s beginning, digital marketing has been thought of as the medium that can move quickly. Make a change to your AdWords account, and it shows up almost immediately. Change your display ad, and the ad server will start delivering the new one right away. This ability to have a nearly immediate response to our actions is appealing. But it may also be harmful. Sticking to a long-term strategy, guided…
SEO
Automotive Repair Digital Marketing P…
Local auto repair shops generally have engaged owners who enjoy working in the b…
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What Are the SEO Implications of AI?
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Before You Change Your SEO Strategy
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Boost Your Plumbing Business: Digital…
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Top Chicago SEO Marketing Companies f…
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Large Language Models and AI for Loca…
It is mind-boggling to consider how fast AI has become part of our lives. From t…
GOOGLE SUNSETS THE ”&num=100” PAR…
GOOGLE SUNSETS THE ”&num=100” PARAMETER The affects on SEO data, and how it…
Search Engine Marketing for Small Bus…
The Chicago area is a powerhouse of small business innovation. From manufacturin…
A Guide to Auto Shop SEO
A Mechanic’s Guide to Ranking on Google In today’s digital landscape, having a s…
Does Duplicate Content Hurt SEO?
Can Publishing Duplicate Content Hurt Your Search Engine Rankings? Duplica…
The Role of SEO in B2B Marketing
On the surface, SEO’s role for B2B is simple: help generate sales. However, wher…
Do No-Follow Links Help SEO?
First, What’s a No Follow Link? A no-follow link is a hyperlink that looks like…
Technical SEO An Overview
Technical SEO is the process of ensuring search engines can access and easily cr…
The Impact of AI on SEO (So Far)
Generative AI & SEO In the rapidly evolving digital landscape, Artificial In…
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Rebrand Your Site Without Losing SEO …
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Citation Building for Local S…
Local Citations & Linkbuilding There are tons of components that go into a s…
Comparing Website Authority Scores (D…
Domain Authority vs. Domain Rating vs. Authority Score One of the primary sellin…
Google Automated Campaigns…use …
Google Ads is a great advertising tool for businesses of all sizes. From interna…
A Beginners Guide to Local SEO
Getting Started with Local SEO If you’re running a small business, you know that…
Optimizing SEO vs. PPC Landing Pages
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21 On-site SEO Areas to Improve Your …
The recommendations for on-site SEO, or on-page SEO, over years, have often been…
SEO Timelines: How Long Does SEO Take…
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What your SEO agency doesn’t know can…
No, this isn’t about the competency of your SEO agency. My guess is they’re good…
Google Update: How Google Changes You…
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PPC
A/B Asset Experiments in PMAX Campaigns
Google ads announced that asset experiments are officially available for Perform…
Google’s change to how they are pacin…
Attention all Google Ads advertisers who use daily budgets and ad schedules: You…
Our Favorite 2025 Google PMAX Campaig…
For a while, Google has been pushing advertisers toward a fully automated system…
Automotive Repair Digital Marketing P…
Local auto repair shops generally have engaged owners who enjoy working in the b…
Keywords, Search Terms, and Search Th…
Your Back to Basics Guide: Keywords, Search Terms, and Search Themes In today’s…
Google Ads Campaign Types Breakdown
Your Back to Basics Guide: Campaign Types Whether you’re new to Google Ads or ju…
Biggest Changes to Google Ads in the …
The 6 Biggest Changes to Google Ads in the Past Five Years Google ads is always…
PPC Audit: A Complete Overview
Pay-per-click (PPC) advertising allows businesses to display ads on search engin…
Google Ads Tracking Offline Conversions
Google Ads provides various tracking methods, from online e-commerce to offline,…
What Is A Google Ads Quality Score an…
What is a Google Ads Quality Score? First things first: what is a Google Ads Qua…
Google Ads – Build Your Funnel …
Improve your Google Ads Conversion by more than 50% Google Ads keeps getting bet…
Why Don’t I See My Remarketing Ads
“Why don’t I see my remarketing ads?” is a question we get asked. Or, some varia…
Amazon Prime Days and Google PMAX Sho…
October Amazon Prime Days ran 10/8-10/9, and they were promoted for weeks prior….
Evolution of a PPC Agency
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5 Common Mistakes in Google Ads
Maximize the Effectiveness of You Ad Spend Maximizing the effectiveness of your…
Are You Starving Your Google Ads PMax…
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As Google Chrome is sent to send Cookies to the dustbin this year, digital marke…
A Guide To Google Ads With Wix
Using Wix to Set-up Google Ads Starting a business is no easy feat and includes…
Google Ads Updates – Feb 2024
Over the past month, the two biggest (but not surprising) announcements have to…
Why is it hard to trust Google Ads AI?
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How to Use Remarketing in PPC
The Role of Remarketing in PPC: Strategies for Targeting and Converting In the f…
Google Ads Update: Search Themes in P…
Google Ads Update: Search Themes in Performance Max Campaigns Google has m…
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Geotargeting and Geofencing Compared The line between geotargeting and geofencin…
Google Ads Phrase Match Types Compare…
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Is Paid Advertising Evil?
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Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertisi…
Display Campaigns & Brand Awareness
Today, we’re looking at how to build brand awareness with display advertising. T…
Google Ads Match Types Lack Meaning
As Google continues to push its belief that the Google Ads AI is better at align…
All Blogs
Google to Add Continuous Scrolling on SERPs
Last week, Google announced they would be implementing a ‘continuous scrolling’ function on the search engine results page over the …
Website Analytics and Reporting
I’ve been asked what we use for analytics and tracking. The short answer is Google Analytics (like most everyone.) But, …
Google Ads: Another AI/ML Move To More Data-Driven Automation
As Google continues down the path of AI/ML-driven “everything”, advertisers are left with blind spots. The latest push came when …
Google Update: How Google Changes Your SERPs Titles
Last week, Google confirmed that they changed the way they generate new webpage titles to appear on their results page …
Google Ads Match Types Lack Meaning
As Google continues to push its belief that the Google Ads AI is better at aligning search queries to advertisers’ …
Seeing beyond our inner geek. A digital marketers biggest challenge
Sometimes a flyer with big black letters printed on bright yellow paper stuck in a person’s front door handle is …
What to do with SEO if You are not an SEO
We get asked questions about SEO all the time… its what we do, so it makes sense. One of the …
SEO & Digital Marketing For Business to Business
B2B companies make up the core of our digital marketing clients. Over the years, our B2B clients have recognized that …
Google Exact Match Changes: Review Your Search Terms Reports
Google Ads, (AdWords) has become a mainstay of most advertising programs, and certainly of most digital advertising programs. Let’s face …
WordPress and SEO: Its more complicated than you think
Over the past ten years, the cost of launching and keeping a site has decreased considerably. You can easily find …
Exact Match Will Be Even Less Exact… what you should do
Google Ads will no longer offer Exact Match. Yes, it has not been truly exact for some time, but now, …
Digital Marketing: The Long View
Since it’s beginning, digital marketing has been thought of as the medium that can move quickly. Make a change to …