It’s the 2020s. With few exceptions, all businesses have websites nowadays. Yet despite this, many businesses treat them as a bit of an afterthought. Maybe because websites are complex and intimidating things or perhaps it’s because they can be too expensive to actively maintain. Whatever the reasons, the fact of the matter is that, as…
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Google My Business is Now Google Business Profile
Google My Business (GMB) is going to be seeing some changes in the coming months. Namely, Google My Business will now be branded Google Business Profile, and the Google My Business app will be retired in 2022 in favor of direct profile editing in Search or Maps. Google My Business is Now Called Google Business…
Better Reporting for Better Decisions
Yes, it’s that time of year when we start thinking about what we’ll do differently next year. Among the many challenges we all deal with is managing information, and more specifically how we consume information. Often we are not faced with too little information, but far too much. To make well-informed decisions, we need to…
What your SEO agency doesn’t know can hurt you
No, this isn’t about the competency of your SEO agency. My guess is they’re good; you’ve hired them. This is about communication. The people in your SEO agency are there to help you increase your business by improving the search results among important topic searches. As such, much of the conversation with the agency is…
Why do we need server-side tracking for Google Analytics?
Before we jump into server-side tracking for analytics it is important to understand the state of website tracking up to this point. For simplicity, we are going to use Google Analytics as the tracking tool for this discussion. But, the same ideas apply to virtually every analytics and user tracking tool out there. How site…
Google to Add Continuous Scrolling on SERPs
Last week, Google announced they would be implementing a ‘continuous scrolling’ function on the search engine results page over the next few weeks. Users will no longer need to press a “See More” or “Next Page” button every ten results or so. The page will simply load more results as users scroll down. This new…
Website Analytics and Reporting
I’ve been asked what we use for analytics and tracking. The short answer is Google Analytics (like most everyone.) But, I think a better way to think about it is “how do you use your analytics platform?”, whatever it is. We find that we are creating different implementations for our clients, but every implementation has…
Google Ads: Another AI/ML Move To More Data-Driven Automation
As Google continues down the path of AI/ML-driven “everything”, advertisers are left with blind spots. The latest push came when Google announced that last-click attribution will be replaced by data-driven as the default for Google Ads. This, in and of itself, is neither good nor bad. What it means to you depends on your program. …
Google Update: How Google Changes Your SERPs Titles
Last week, Google confirmed that they changed the way they generate new webpage titles to appear on their results page (SERP). Does Google Change My Website’s Title Tag? Yes. Although you may not have noticed, Google has long experimented with systems that generate new title displays based on user search queries. Since 2012, they’ve altered…
Google Ads Match Types Lack Meaning
As Google continues to push its belief that the Google Ads AI is better at aligning search queries to advertisers’ needs than are advertisers, the Google Ads Match type becomes less meaningful. From phrase match to exact match, Google increasingly serves ads for queries that are not aligned with the goals of the advertisers. This…