The Latest
Changes With Google and Bing Search
There have been a lot of changes in search this year and some big changes in store. You have likely seen many of these, but since they tend to come out in a fairly ad hoc fashion, I am bringing together some of the bigger changes. Bing and Yahoo! are breaking up their deal. While there is a lot of behind the scenes organizational stuff, for advertisers it means that…
Content marketing has made SEO link building harder
Yes good content should generate links back to your website and improve SEO perfomance. The challenge is in helping people differentiate between content marketing strategy and SEO link building tactics, and their respective control. Content marketing starts with a broader marketing objective, using distributed content to help achieve goals, and in some cases linking back to the website is not even part of the implementation. Our focus is on the…
Adobe’s Best of the Best – less engagement is good
As designers and marketers, the best thing we can do for our website users is help them get off our sites a fast as possible. Take a look at Adobe’s study and a few things stand out: Traffic from smartphones is growing year over year (no surprise) For some industries desktops remain dominant Users are visiting less and spending less time when the do This last one is a key…
AMP – Accelerated Mobile Pages
The Problem AMP and FIA Fix Behind the scenes a browser sorts through a whole bunch of code that tells it how to present the content. This code is an agreed upon standard. Unfortunately, it is not really designed for easy mobile access to information such as news stories or blog articles. Standard html and the associated scripts, styles and other bits of code take a lot to process. We…
Google Compare Shutting Down
Google will close down its lead gen platform, Google Compare, by the end of March. Compare was, as the name infers, a way for shoppers to compare pricing and get quotes for services focused primarily in finance and insurance. After a 12 month run, Google sent an email to the partners letting them know that the lead gen platform was being eliminated. Optimizing for clicks is one thing. Optimizing for conversions…
Big changes coming to Google paid search results
Fewer Ads to Show on Google Search Results Page – No Right Sidebar Google will remove the right sidebar ads from desktop search results, globally. There is an exception for product listing ads only. In some cases Google may add a fourth ad to the top results if it is a localized (inferred or explicit) commercial query. The change in Google search results is big, no two ways about it….
Video Advertising – bike style
Video advertising is all around us in different forms. From the computer and phone to large outdoor billboards. But, this video advertising platform form Kino-mo is totally cool. The technology has the video reflecting off the spokes of the wheels while the bike is in motion. Relying on the visual trickery of the spokes seeming to form a solid surface, the video projects and then reflect off them. Aside from…
What to look for in a search marketing agency
Organizational and cultural fit. There are a lot of search marketing agencies out there. And, putting our competitive natures aside, there is a lot of good talent spread throughout. Often it is not the competencies of the search marketers themselves, but the culture of the agency that will determine if they are a good fit for your company. Because of the nature of search marketing, virtually all agencies share characteristics….
FTC Issues Guidelines on Native Advertising
Ever read an article on the internet that has a link embedded in it that appears to be linking to information similar to the article, only to click on it and be pitched with something that is, at best, only remotely related to the original content? You’re not alone. This is Native Advertising at its worst. Native Advertising is intentionally created to look like part of the content in order…
SEO: Don’t underestimate the basic practices
Over the years SEO tactics have evolved to try to keep up with the changes in how Google ‘enforces’ what it considers to be quality websites and content. As we engage with new clients we see that many of the problems are related to ignoring the basics in favor of chasing the latest tactics. It is not that we should put aside these tactics, but they should be employed judiciously…
How you can leverage programmatic buying
Adadyn conducted research with MORAR to get a better feel for perceptions and actions of digital shoppers. The focus is holiday season, but the lessons are applicable year round. Consumers don’t hate ads As much hype as ad blocking technology has received in the last year or so, it does not truly represent the actions of the consumers. Most consumers actually find ads useful if properly targeted. By applying what…
Content Marketing Over the Long Haul
Content marketing is a cornerstone of many digital strategies. As we expand SEO and social, content marketing plans become essential in establishing a brand’s position with customers, prospects and their own employees. A study of content marketers in Australia saw in interesting change in the landscape ( I think this has implication in the U.S. as well.) While more companies were developing content marketing plans and felt confident that they…
SEO
Are You Attracting the RIGHT Traffic?…
More traffic is not always better traffic. When a moving company’s website gets…
Local SEO for Dentists: How to Grow Y…
Here’s a hard truth for dental practices: the best dentist in town doesn’t autom…
EEAT Signals on Healthcare Websites: …
Key Takeaways EEAT stands for Experience, Expertise, Authoritativeness, and Trus…
Automotive Repair Digital Marketing P…
Local auto repair shops generally have engaged owners who enjoy working in the b…
A New Site Design Doesn’t Have …
One of the biggest concerns companies have when redesigning their website is tha…
What Are the SEO Implications of AI?
We’ve been working with clients in SEO for decades, and one of the consistent th…
Before You Change Your SEO Strategy
I had a call from a client in the auto repair industry. He asked if I’d be willi…
Boost Your Plumbing Business: Digital…
Ready to elevate your plumbing business? Discover effective digital marketing st…
Top Chicago SEO Marketing Companies f…
Unlock your business potential with Chicago’s top SEO marketing companies. Disco…
Large Language Models and AI for Loca…
It is mind-boggling to consider how fast AI has become part of our lives. From t…
GOOGLE SUNSETS THE ”&num=100” PAR…
GOOGLE SUNSETS THE ”&num=100” PARAMETER The affects on SEO data, and how it…
Search Engine Marketing for Small Bus…
The Chicago area is a powerhouse of small business innovation. From manufacturin…
A Guide to Auto Shop SEO
A Mechanic’s Guide to Ranking on Google In today’s digital landscape, having a s…
Does Duplicate Content Hurt SEO?
Can Publishing Duplicate Content Hurt Your Search Engine Rankings? Duplica…
The Role of SEO in B2B Marketing
On the surface, SEO’s role for B2B is simple: help generate sales. However, wher…
Do No-Follow Links Help SEO?
First, What’s a No Follow Link? A no-follow link is a hyperlink that looks like…
Technical SEO An Overview
Technical SEO is the process of ensuring search engines can access and easily cr…
The Impact of AI on SEO (So Far)
Generative AI & SEO In the rapidly evolving digital landscape, Artificial In…
How to Improve Your Ranking on Google…
A Guide to Google Maps SEO In the digital age, visibility on platforms like Goog…
Rebrand Your Site Without Losing SEO …
SEO Tips for a Smooth Rebrand At some point in their lifecycles, many businesses…
Citation Building for Local S…
Local Citations & Linkbuilding There are tons of components that go into a s…
Comparing Website Authority Scores (D…
Domain Authority vs. Domain Rating vs. Authority Score One of the primary sellin…
Google Automated Campaigns…use …
Google Ads is a great advertising tool for businesses of all sizes. From interna…
A Beginners Guide to Local SEO
Getting Started with Local SEO If you’re running a small business, you know that…
B2B SEO: Content-Led Strategy
Business-to-Business SEO Strategy B2B SEO is an important strategic marketing to…
Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertisi…
Managing Change in SEO
SEO is dynamic. That’s no secret to anyone familiar with the field. We see a lot…
21 On-site SEO Areas to Improve Your …
The recommendations for on-site SEO, or on-page SEO, over years, have often been…
SEO Timelines: How Long Does SEO Take…
How long does SEO take to work? It’s a pretty straightforward question with a le…
What your SEO agency doesn’t know can…
No, this isn’t about the competency of your SEO agency. My guess is they’re good…
Google Update: How Google Changes You…
Last week, Google confirmed that they changed the way they generate new webpage…
PPC
Are You Attracting the RIGHT Traffic?…
More traffic is not always better traffic. When a moving company’s website gets…
A/B Asset Experiments in PMAX Campaigns
Google ads announced that asset experiments are officially available for Perform…
Google’s change to how they are pacin…
Attention all Google Ads advertisers who use daily budgets and ad schedules: You…
Our Favorite 2025 Google PMAX Campaig…
Key Takeaways PMAX is no longer a black box. Google’s 2025 updates gave advertis…
Automotive Repair Digital Marketing P…
Local auto repair shops generally have engaged owners who enjoy working in the b…
Keywords, Search Terms, and Search Th…
Your Back to Basics Guide: Keywords, Search Terms, and Search Themes In today’s…
Google Ads Campaign Types Breakdown
Your Back to Basics Guide: Campaign Types Whether you’re new to Google Ads or ju…
Biggest Changes to Google Ads in the …
The 6 Biggest Changes to Google Ads in the Past Five Years Google ads is always…
PPC Audit: A Complete Overview
Pay-per-click (PPC) advertising allows businesses to display ads on search engin…
Google Ads Tracking Offline Conversions
Google Ads provides various tracking methods, from online e-commerce to offline,…
What Is A Google Ads Quality Score an…
What is a Google Ads Quality Score? First things first: what is a Google Ads Qua…
Google Ads – Build Your Funnel …
Improve your Google Ads Conversion by more than 50% Google Ads keeps getting bet…
Why Don’t I See My Remarketing Ads
“Why don’t I see my remarketing ads?” is a question we get asked. Or, some varia…
Amazon Prime Days and Google PMAX Sho…
October Amazon Prime Days ran 10/8-10/9, and they were promoted for weeks prior….
Evolution of a PPC Agency
There is a lot of talk about artificial intelligence in digital marketing and it…
5 Common Mistakes in Google Ads
Maximize the Effectiveness of You Ad Spend Maximizing the effectiveness of your…
Are You Starving Your Google Ads PMax…
Google Ads is in a transition, and while this may initially feel unsettling for…
The demise of Cookies and lessons fro…
As Google Chrome is sent to send Cookies to the dustbin this year, digital marke…
A Guide To Google Ads With Wix
Using Wix to Set-up Google Ads Starting a business means juggling a hundred thin…
Google Ads Updates – Feb 2024
Over the past month, the two biggest (but not surprising) announcements have to…
Why is it hard to trust Google Ads AI?
There is no doubt that Google is pushing advertisers and their agencies to imple…
How to Use Remarketing in PPC
The Role of Remarketing in PPC: Strategies for Targeting and Converting In the f…
Google Ads Update: Search Themes in P…
Google Ads Update: Search Themes in Performance Max Campaigns Google has m…
5 Alternatives to Google Ads
Best Alternatives to Google Ads Google Ads has ruled the roost for years when it…
Google Ads: Automatically Cre…
Google Ads: Automatically Created Assets As Google Ads grows and expands its cap…
5 Ways to Prevent Budget Waste in Goo…
Conserving Your Ads Budget Google ads can be a great tool to drive traffic and a…
Geo Targeting Vs Geo Fencing
Geotargeting and Geofencing Compared The line between geotargeting and geofencin…
Google Ads Phrase Match Types Compare…
Should You Switch to Broad Match Keyword? We have all been there. Going through…
Is Paid Advertising Evil?
Are Search & Display Ads Evil? In the year 2023, we have all experienced ad…
5 Steps to Clean Up Your Google Ads C…
Why wait for spring cleaning when the start of the year is the perfect opportuni…
Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertisi…
Display Campaigns & Brand Awareness
Today, we’re looking at how to build brand awareness with display advertising. T…
Google Ads Match Types Lack Meaning
As Google continues to push its belief that the Google Ads AI is better at align…
All Blogs
Changes With Google and Bing Search
There have been a lot of changes in search this year and some big changes in store. You have likely …
Content marketing has made SEO link building harder
Yes good content should generate links back to your website and improve SEO perfomance. The challenge is in helping people …
Adobe’s Best of the Best – less engagement is good
As designers and marketers, the best thing we can do for our website users is help them get off our …
AMP – Accelerated Mobile Pages
The Problem AMP and FIA Fix Behind the scenes a browser sorts through a whole bunch of code that tells …
Google Compare Shutting Down
Google will close down its lead gen platform, Google Compare, by the end of March. Compare was, as the name …
Big changes coming to Google paid search results
Fewer Ads to Show on Google Search Results Page – No Right Sidebar Google will remove the right sidebar ads …
Video Advertising – bike style
Video advertising is all around us in different forms. From the computer and phone to large outdoor billboards. But, this …
What to look for in a search marketing agency
Organizational and cultural fit. There are a lot of search marketing agencies out there. And, putting our competitive natures aside, …
FTC Issues Guidelines on Native Advertising
Ever read an article on the internet that has a link embedded in it that appears to be linking to …
SEO: Don’t underestimate the basic practices
Over the years SEO tactics have evolved to try to keep up with the changes in how Google ‘enforces’ what …
How you can leverage programmatic buying
Adadyn conducted research with MORAR to get a better feel for perceptions and actions of digital shoppers. The focus is …
Content Marketing Over the Long Haul
Content marketing is a cornerstone of many digital strategies. As we expand SEO and social, content marketing plans become essential …