Yahoo! announced an agreement to tap into Google Search and image ads as part of its ongoing quest to deliver results that ‘don’t suck’. Yahoo! will determine which queries to send to Bing (that agreement still stands) and which to send to Google. Each will then bump the query against their own algorithms to deliver…
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The Google Panda Smack Down
Content is king. Google has always been clear in this. Too many SEOs have sought to trick google, Bing & Yahoo into thinking bad content was good content. Panda has been aggressively distinguishing between the two. Producing good content is not easy. In the short term, some have instead tried to trick the engines into…
Facebook Emoji Rollout – Finally Some Nuance
One of the challenges on the sentiment analysis is that it lacks nuance, an understanding of the dynamics in the middle where the majority of customers reside. The emoji analysis should provide you with the nuance that traditional sentiment analysis lacks.
Growth Strategy Lessons From Facebook
Sam Rosen, serial entrepreneur and founder of Desktimeapp.com, shared the article on growth strategy with lessons from Meenal Balar, who was a key part of facebooks international growth. It really struck a cord with me and I wanted to share it with you. This piece on First Round starts with some very basic elements of…
Paid search ads directed to Facebook?
Social media engagement should be in the context of a user’s social media experience. While cross channel engagement may be desirable, it is only so when the connection between the channels is natural to the user, not forced by the brand.
The Paid Search Sweet Spot
It was an average ad position of 2.5 in paid search. We couldn’t explain why, but some how if our average ad position was 2.5, then the average cpc, conversion rate and customer value all aligned to hit our targets. It was basic math. By why 2.5? We couldn’t say, but we dubbed it “The…
Google Plus Launches Collections
Google+ makes content discovery easier for users through a format similar to Pinterest boards. This gives people the ability to curate content and share it with others that have similar interests. Making this more powerful is the ability to curate different types of content and make the overall experience more helpful with long form posts…
Marketing Automation… are you really ready for it?
Marketing Automation (MA) is hot. A lot of companies are engaging tools like Pardot, Marketo, Hubspot to send messages, share information, tweets, post and pretty much push out just about any utterance their marketing department can think up. This is great! Set up a drip campaign, nurturing campaign, journey or any number of other euphemisms…
Apple watch… great for (too) easy amazon ordering
Scott at CNET now owns an xbox. Didn’t want one, but the Apple Watch makes it so easy with the Amazon 1 click to order…well, he did.
Email Opt-out: more than being polite
I had an interesting conversation with the head of a company that has an email campaign running. Its been running for a while. The conversation moved to opt-outs and how they were getting them (as most programs do). He casually mentioned that maybe he could move these folks back into the active list. My reaction…