The Latest
Google Compare Shutting Down
Google will close down its lead gen platform, Google Compare, by the end of March. Compare was, as the name infers, a way for shoppers to compare pricing and get quotes for services focused primarily in finance and insurance. After a 12 month run, Google sent an email to the partners letting them know that the lead gen platform was being eliminated. Optimizing for clicks is one thing. Optimizing for conversions…
Big changes coming to Google paid search results
Fewer Ads to Show on Google Search Results Page – No Right Sidebar Google will remove the right sidebar ads from desktop search results, globally. There is an exception for product listing ads only. In some cases Google may add a fourth ad to the top results if it is a localized (inferred or explicit) commercial query. The change in Google search results is big, no two ways about it….
Video Advertising – bike style
Video advertising is all around us in different forms. From the computer and phone to large outdoor billboards. But, this video advertising platform form Kino-mo is totally cool. The technology has the video reflecting off the spokes of the wheels while the bike is in motion. Relying on the visual trickery of the spokes seeming to form a solid surface, the video projects and then reflect off them. Aside from…
What to look for in a search marketing agency
Organizational and cultural fit. There are a lot of search marketing agencies out there. And, putting our competitive natures aside, there is a lot of good talent spread throughout. Often it is not the competencies of the search marketers themselves, but the culture of the agency that will determine if they are a good fit for your company. Because of the nature of search marketing, virtually all agencies share characteristics….
FTC Issues Guidelines on Native Advertising
Ever read an article on the internet that has a link embedded in it that appears to be linking to information similar to the article, only to click on it and be pitched with something that is, at best, only remotely related to the original content? You’re not alone. This is Native Advertising at its worst. Native Advertising is intentionally created to look like part of the content in order…
SEO: Don’t underestimate the basic practices
Over the years SEO tactics have evolved to try to keep up with the changes in how Google ‘enforces’ what it considers to be quality websites and content. As we engage with new clients we see that many of the problems are related to ignoring the basics in favor of chasing the latest tactics. It is not that we should put aside these tactics, but they should be employed judiciously…
How you can leverage programmatic buying
Adadyn conducted research with MORAR to get a better feel for perceptions and actions of digital shoppers. The focus is holiday season, but the lessons are applicable year round. Consumers don’t hate ads As much hype as ad blocking technology has received in the last year or so, it does not truly represent the actions of the consumers. Most consumers actually find ads useful if properly targeted. By applying what…
Content Marketing Over the Long Haul
Content marketing is a cornerstone of many digital strategies. As we expand SEO and social, content marketing plans become essential in establishing a brand’s position with customers, prospects and their own employees. A study of content marketers in Australia saw in interesting change in the landscape ( I think this has implication in the U.S. as well.) While more companies were developing content marketing plans and felt confident that they…
Digital Analytics: Getting the Right Information
How do you organize your actionable information from digital analytics? Good marketers are curious people and seek out information. This is a good trait, but too much of a good thing… Organizational Culture Information overload is a major challenge for many people and organizations. We have come to a place where we want information as it happens, 24/7. This is a bad model for managing a company, or even our…
Cyber Friday?
Yes. Black Friday overtakes Cyber Monday for online shopping this year, based on adults in two studies. According to the Deloitte study Black Friday surpassed Cyber Monday as the most popular online shopping day during the Thanksgiving holiday weekend. Two-thirds (66 percent) of those shopping over the holiday weekend plan to do so online on Black Friday, compared with 52 percent on Cyber Monday Criteo was seeing similar increase on…
Digital Analytics: Are you Measuring & Acting?
Are you really ready for accountability? Individually, I hear people talk about wanting to measure their results, and then the fun begins. What are your metrics? “I Don’t really know.” Ok, what is your boss being held to? “I Don’t really know.” How about your peers, do they have metrics? “I don’t think so.” I talk with people a lot about their online advertising and how they are tracking results….
Bing makes a profit
Bing is profitable (Fortune Bing story ) and the search engine broke the 20% search share threshold. So, are you still ignoring the search engine? Paid Search Google seems to get all the attention from many advertisers. But those who have taken advantage of Bing paid search have often seen their advertising dollars generate more efficient sales than on Google. We have developed Bing paid search programs for clients that…
SEO
Automotive Repair Digital Marketing P…
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What Are the SEO Implications of AI?
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Before You Change Your SEO Strategy
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Top Chicago SEO Marketing Companies f…
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Large Language Models and AI for Loca…
It is mind-boggling to consider how fast AI has become part of our lives. From t…
GOOGLE SUNSETS THE ”&num=100” PAR…
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Search Engine Marketing for Small Bus…
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A Guide to Auto Shop SEO
A Mechanic’s Guide to Ranking on Google In today’s digital landscape, having a s…
Does Duplicate Content Hurt SEO?
Can Publishing Duplicate Content Hurt Your Search Engine Rankings? Duplica…
The Role of SEO in B2B Marketing
On the surface, SEO’s role for B2B is simple: help generate sales. However, wher…
Do No-Follow Links Help SEO?
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Technical SEO An Overview
Technical SEO is the process of ensuring search engines can access and easily cr…
The Impact of AI on SEO (So Far)
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How to Improve Your Ranking on Google…
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Citation Building for Local S…
Local Citations & Linkbuilding There are tons of components that go into a s…
Comparing Website Authority Scores (D…
Domain Authority vs. Domain Rating vs. Authority Score One of the primary sellin…
Google Automated Campaigns…use …
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A Beginners Guide to Local SEO
Getting Started with Local SEO If you’re running a small business, you know that…
B2B SEO: Content-Led Strategy
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21 On-site SEO Areas to Improve Your …
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SEO Timelines: How Long Does SEO Take…
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What your SEO agency doesn’t know can…
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Google Update: How Google Changes You…
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PPC
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Our Favorite 2025 Google PMAX Campaig…
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Automotive Repair Digital Marketing P…
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Keywords, Search Terms, and Search Th…
Your Back to Basics Guide: Keywords, Search Terms, and Search Themes In today’s…
Google Ads Campaign Types Breakdown
Your Back to Basics Guide: Campaign Types Whether you’re new to Google Ads or ju…
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PPC Audit: A Complete Overview
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Google Ads Tracking Offline Conversions
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What Is A Google Ads Quality Score an…
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Why Don’t I See My Remarketing Ads
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Amazon Prime Days and Google PMAX Sho…
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Evolution of a PPC Agency
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5 Common Mistakes in Google Ads
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Google Ads Updates – Feb 2024
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Is Paid Advertising Evil?
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Optimizing SEO vs. PPC Landing Pages
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Display Campaigns & Brand Awareness
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Google Ads Match Types Lack Meaning
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All Blogs
Google Compare Shutting Down
Google will close down its lead gen platform, Google Compare, by the end of March. Compare was, as the name …
Big changes coming to Google paid search results
Fewer Ads to Show on Google Search Results Page – No Right Sidebar Google will remove the right sidebar ads …
Video Advertising – bike style
Video advertising is all around us in different forms. From the computer and phone to large outdoor billboards. But, this …
What to look for in a search marketing agency
Organizational and cultural fit. There are a lot of search marketing agencies out there. And, putting our competitive natures aside, …
FTC Issues Guidelines on Native Advertising
Ever read an article on the internet that has a link embedded in it that appears to be linking to …
SEO: Don’t underestimate the basic practices
Over the years SEO tactics have evolved to try to keep up with the changes in how Google ‘enforces’ what …
How you can leverage programmatic buying
Adadyn conducted research with MORAR to get a better feel for perceptions and actions of digital shoppers. The focus is …
Content Marketing Over the Long Haul
Content marketing is a cornerstone of many digital strategies. As we expand SEO and social, content marketing plans become essential …
Digital Analytics: Getting the Right Information
How do you organize your actionable information from digital analytics? Good marketers are curious people and seek out information. This …
Cyber Friday?
Yes. Black Friday overtakes Cyber Monday for online shopping this year, based on adults in two studies. According to the …
Digital Analytics: Are you Measuring & Acting?
Are you really ready for accountability? Individually, I hear people talk about wanting to measure their results, and then the …
Bing makes a profit
Bing is profitable (Fortune Bing story ) and the search engine broke the 20% search share threshold. So, are you …