The Latest
Microsoft’s LinkedIn View Through Conversion Tracking
View through conversions have been around for quite some time. The simple premise is that a media channel tracks when a person sees your ad or content and then, some time later, when they go to your site and convert, the tracking tag on your site sends data back to the media channel indicating that a conversion took place. The channel then shows that the user saw the content and…
Ad Blockers Put On Notice by Facebook
Facebook announced that it will implement ad serving in such a way that ad blockers can’t prevent the advertisements from showing. [ad blocking]…reduces the funding needed to support the journalism and other free services that we enjoy on the web. Facebook is one of those free services, and ads support our mission of giving people the power to share and making the world more open and connected. Rather than paying…
Why can’t I find new customers? Wrong question.
Not too long ago the paradigm shifted. With few media choices for consumers and large budgets for advertisers, brands would focus on targeting the customer. Consumers watched one of the major television stations, you just needed to look at Nielsen to know which shows. It seemed like every household received the major newspaper in town (or one of the few). The idea of targeting a prospective customer kind of made…
Changes With Google and Bing Search
There have been a lot of changes in search this year and some big changes in store. You have likely seen many of these, but since they tend to come out in a fairly ad hoc fashion, I am bringing together some of the bigger changes. Bing and Yahoo! are breaking up their deal. While there is a lot of behind the scenes organizational stuff, for advertisers it means that…
Content marketing has made SEO link building harder
Yes good content should generate links back to your website and improve SEO perfomance. The challenge is in helping people differentiate between content marketing strategy and SEO link building tactics, and their respective control. Content marketing starts with a broader marketing objective, using distributed content to help achieve goals, and in some cases linking back to the website is not even part of the implementation. Our focus is on the…
Adobe’s Best of the Best – less engagement is good
As designers and marketers, the best thing we can do for our website users is help them get off our sites a fast as possible. Take a look at Adobe’s study and a few things stand out: Traffic from smartphones is growing year over year (no surprise) For some industries desktops remain dominant Users are visiting less and spending less time when the do This last one is a key…
AMP – Accelerated Mobile Pages
The Problem AMP and FIA Fix Behind the scenes a browser sorts through a whole bunch of code that tells it how to present the content. This code is an agreed upon standard. Unfortunately, it is not really designed for easy mobile access to information such as news stories or blog articles. Standard html and the associated scripts, styles and other bits of code take a lot to process. We…
Google Compare Shutting Down
Google will close down its lead gen platform, Google Compare, by the end of March. Compare was, as the name infers, a way for shoppers to compare pricing and get quotes for services focused primarily in finance and insurance. After a 12 month run, Google sent an email to the partners letting them know that the lead gen platform was being eliminated. Optimizing for clicks is one thing. Optimizing for conversions…
Big changes coming to Google paid search results
Fewer Ads to Show on Google Search Results Page – No Right Sidebar Google will remove the right sidebar ads from desktop search results, globally. There is an exception for product listing ads only. In some cases Google may add a fourth ad to the top results if it is a localized (inferred or explicit) commercial query. The change in Google search results is big, no two ways about it….
Video Advertising – bike style
Video advertising is all around us in different forms. From the computer and phone to large outdoor billboards. But, this video advertising platform form Kino-mo is totally cool. The technology has the video reflecting off the spokes of the wheels while the bike is in motion. Relying on the visual trickery of the spokes seeming to form a solid surface, the video projects and then reflect off them. Aside from…
What to look for in a search marketing agency
Organizational and cultural fit. There are a lot of search marketing agencies out there. And, putting our competitive natures aside, there is a lot of good talent spread throughout. Often it is not the competencies of the search marketers themselves, but the culture of the agency that will determine if they are a good fit for your company. Because of the nature of search marketing, virtually all agencies share characteristics….
FTC Issues Guidelines on Native Advertising
Ever read an article on the internet that has a link embedded in it that appears to be linking to information similar to the article, only to click on it and be pitched with something that is, at best, only remotely related to the original content? You’re not alone. This is Native Advertising at its worst. Native Advertising is intentionally created to look like part of the content in order…
SEO
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Before You Change Your SEO Strategy
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GOOGLE SUNSETS THE ”&num=100” PAR…
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Search Engine Marketing for Small Bus…
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A Guide to Auto Shop SEO
A Mechanic’s Guide to Ranking on Google In today’s digital landscape, having a s…
Does Duplicate Content Hurt SEO?
Can Publishing Duplicate Content Hurt Your Search Engine Rankings? Duplica…
The Role of SEO in B2B Marketing
On the surface, SEO’s role for B2B is simple: help generate sales. However, wher…
Do No-Follow Links Help SEO?
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Technical SEO An Overview
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The Impact of AI on SEO (So Far)
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Citation Building for Local S…
Local Citations & Linkbuilding There are tons of components that go into a s…
Comparing Website Authority Scores (D…
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A Beginners Guide to Local SEO
Getting Started with Local SEO If you’re running a small business, you know that…
B2B SEO: Content-Led Strategy
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Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertisi…
Managing Change in SEO
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21 On-site SEO Areas to Improve Your …
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SEO Timelines: How Long Does SEO Take…
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PPC
Our Favorite 2025 Google PMAX Campaig…
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Automotive Repair Digital Marketing P…
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Keywords, Search Terms, and Search Th…
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Google Ads Campaign Types Breakdown
Your Back to Basics Guide: Campaign Types Whether you’re new to Google Ads or ju…
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The 6 Biggest Changes to Google Ads in the Past Five Years Google ads is always…
PPC Audit: A Complete Overview
Pay-per-click (PPC) advertising allows businesses to display ads on search engin…
Google Ads Tracking Offline Conversions
Google Ads provides various tracking methods, from online e-commerce to offline,…
What Is A Google Ads Quality Score an…
What is a Google Ads Quality Score? First things first: what is a Google Ads Qua…
Google Ads – Build Your Funnel …
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Why Don’t I See My Remarketing Ads
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Amazon Prime Days and Google PMAX Sho…
October Amazon Prime Days ran 10/8-10/9, and they were promoted for weeks prior….
Evolution of a PPC Agency
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5 Common Mistakes in Google Ads
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Are You Starving Your Google Ads PMax…
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The demise of Cookies and lessons fro…
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A Guide To Google Ads With Wix
Using Wix to Set-up Google Ads Starting a business is no easy feat and includes…
Google Ads Updates – Feb 2024
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How to Use Remarketing in PPC
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Google Ads Update: Search Themes in P…
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Is Paid Advertising Evil?
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Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertisi…
Display Campaigns & Brand Awareness
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Google Ads Match Types Lack Meaning
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All Blogs
Microsoft’s LinkedIn View Through Conversion Tracking
View through conversions have been around for quite some time. The simple premise is that a media channel tracks when …
Ad Blockers Put On Notice by Facebook
Facebook announced that it will implement ad serving in such a way that ad blockers can’t prevent the advertisements from …
Why can’t I find new customers? Wrong question.
Not too long ago the paradigm shifted. With few media choices for consumers and large budgets for advertisers, brands would …
Changes With Google and Bing Search
There have been a lot of changes in search this year and some big changes in store. You have likely …
Content marketing has made SEO link building harder
Yes good content should generate links back to your website and improve SEO perfomance. The challenge is in helping people …
Adobe’s Best of the Best – less engagement is good
As designers and marketers, the best thing we can do for our website users is help them get off our …
AMP – Accelerated Mobile Pages
The Problem AMP and FIA Fix Behind the scenes a browser sorts through a whole bunch of code that tells …
Google Compare Shutting Down
Google will close down its lead gen platform, Google Compare, by the end of March. Compare was, as the name …
Big changes coming to Google paid search results
Fewer Ads to Show on Google Search Results Page – No Right Sidebar Google will remove the right sidebar ads …
Video Advertising – bike style
Video advertising is all around us in different forms. From the computer and phone to large outdoor billboards. But, this …
What to look for in a search marketing agency
Organizational and cultural fit. There are a lot of search marketing agencies out there. And, putting our competitive natures aside, …
FTC Issues Guidelines on Native Advertising
Ever read an article on the internet that has a link embedded in it that appears to be linking to …