Sam Rosen, serial entrepreneur and founder of Desktimeapp.com, shared the article on growth strategy with lessons from Meenal Balar, who was a key part of facebooks international growth. It really struck a cord with me and I wanted to share it with you. This piece on First Round starts with some very basic elements of…
Tag: facebook
Facebook seeks to prove ad and sales connection
The WSJ article on Facebook’s sales lift research is a new bow on an old, old package. Using post impressions studies to calculate the lift in sales derived from advertising was being used over 25 years ago. While I applaud the continued push to connect online ad expenditures to off-line results, articles like this in the…