Google Ads Update: Search Themes in Performance Max Campaigns Google has made the announcement that advertisers are now able to input Search Themes into Performance Max Campaigns to help drive relevant traffic to their ads. What will this look like, how to best use search terms, and how will it differ from the existing Performance…
Category: Google Ads News and Information
5 Alternatives to Google Ads
Best Alternatives to Google Ads Google Ads has ruled the roost for years when it comes to paid advertising, and for good reason. They have a wide breadth of ad types, such as search ads, display ads, and shopping ads. Their expansive targeting and audience options also allows advertisers to successfully reach their desired consumer.…
Google Ads: Automatically Created Assets
Google Ads: Automatically Created Assets As Google Ads grows and expands its capabilities one of their big focuses has been to create automatic systems so that advertisers don’t have to spend as much time making decisions and monitoring. We have seen automatic bidding and smart campaigns, now comes automatic asset creation. What are Automatically Created…
5 Ways to Prevent Budget Waste in Google Ads
Conserving Your Ads Budget Google ads can be a great tool to drive traffic and awareness for your brand. However it is important to ensure that your ads aren’t just appearing in front of people but appearing in front of potential customers. We have laid out 5 key ways advertisers can make sure they aren’t…
Geo Targeting Vs Geo Fencing
Geotargeting and Geofencing Compared The line between geotargeting and geofencing can get blurred pretty quickly in the marketing world, and depending on who you talk to the two are used interchangeably. For instance Google ads offers geotargeting but not geofencing. When looking closely at google’s site you’ll notice that never once does it mention geofencing.…
Google Ads Phrase Match Types Compared in 2023
Should You Switch to Broad Match Keyword? We have all been there. Going through our campaign recommendations and being told once again to change all our phrase and exact match keywords to broad match. Moving people to Broad Match Keywords seems to be one of google’s biggest goals as of late. Don’t worry, you are…
Is Paid Advertising Evil?
Are Search & Display Ads Evil? In the year 2023, we have all experienced ad overload from a company. That’s right, you viewed a product one time on Nike’s website, now, every time you open up Facebook, BOOM Nike ad. Okay open up Instagram, BOOM an in-feed Nike ad. Surely there won’t be a Nike…
5 Steps to Clean Up Your Google Ads Campaigns
Why wait for spring cleaning when the start of the year is the perfect opportunity to freshen up your Google ad campaigns! With these quick 5 steps, we are going to cut the dead weight from your campaigns and breathe new life into our account. Ideally, you are continuously optimizing your campaigns for peak performance,…
Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertising both play critical roles in any digital marketing strategy. One of the most important for both is the landing page. Although both SEO and PPC landing pages follow many of the same best practices such as mobile friendly designs and conversion rate optimization tactics,…
Display Campaigns & Brand Awareness
Today, we’re looking at how to build brand awareness with display advertising. This can be a very nuanced conversation and it is important your team is on the same page from the jump. Some decisions that need to be made from the start are, what campaign and ad types to use and what KPIs will…