Pay-per-click (PPC) advertising allows businesses to display ads on search engines and other platforms, paying only when someone clicks on their ad. Like any marketing investment, PPC campaigns need regular evaluation to ensure they’re delivering the best possible results for your budget. A PPC audit is a comprehensive review of your paid advertising campaigns designed…
Category: Google Ads News and Information
Google Ads Tracking Offline Conversions
Google Ads provides various tracking methods, from online e-commerce to offline, with CRMs or Google’s API. Setting up API integrations can be challenging for small to midsize businesses. The next best option is to use a CRM that integrates with Google Ads…Google recently announced the expansion of CRM partners to include ZOHO. Beyond automated tracking…
What Is A Google Ads Quality Score and Why Does It Matter?
What is a Google Ads Quality Score? First things first: what is a Google Ads Quality Score? In a search campaign, Google will assign a quality score at the keyword level between 1-10. This score is an indicator of how well your ad ranks compared to other advertisers. The more relevant google deems your ad…
Google Ads – Build Your Funnel as Goals
Improve your Google Ads Conversion by more than 50% Google Ads keeps getting better at optimizing programs toward your Goals. The trouble is, too many companies use the wrong goal to optimize their campaigns and get leads that don’t convert to sales. Building the right goals within Google Ads will make all the difference in…
Why Don’t I See My Remarketing Ads
“Why don’t I see my remarketing ads?” is a question we get asked. Or, some variation like, “Our CEO isn’t seeing our remarketing ads, how come?”, “Employees are always on our site but don’t see remarketing ads. What’s wrong?” Often, the correct but unsatisfactory answer is “because they shouldn’t.” The Purpose of Remarketing Ads Before…
Amazon Prime Days and Google PMAX Shopping
October Amazon Prime Days ran 10/8-10/9, and they were promoted for weeks prior. Since August, Oct Prime Days have been carried in the press and supported with mailers, emails, and ads. Whether real or perceived, price reductions have a significant impact on shopping behavior. How Are PMax Shopping Ads Affected by Amazon Prime Days? We…
Evolution of a PPC Agency
There is a lot of talk about artificial intelligence in digital marketing and its impact on us as an agency, specifically in PPC advertising. For over twenty years, I have seen a lot of changes in the search engines. We’ve gone from managing the minutia to strategizing with AI. Some of the changes in the…
5 Common Mistakes in Google Ads
Maximize the Effectiveness of You Ad Spend Maximizing the effectiveness of your Google Ads campaigns starts with avoiding common pitfalls. From improper conversion tracking to overlooking vital ad assets, each step can significantly impact your campaign’s success. In this comprehensive guide, we’ll explore five critical mistakes to steer clear of and provide actionable tips to…
Are You Starving Your Google Ads PMax Campaign?
Google Ads is in a transition, and while this may initially feel unsettling for PPC ad managers, it’s important to remember that this change is designed to enhance our strategies. The world of Performance Max (PMax) campaigns is an AI and ML-driven approach, promising greater efficiency and results. This world requires a great deal of…
Google Tag for Ads
Google Ads’ latest tag is simply called “Google Tag.” This code allows Google Ads and other Google tools to track activity on your website and return information to the respective Google Tools. Why you need to implement Google Tag Browser security has been changing, tightening restrictions on third-party Cookies. If you’re unfamiliar with browser cookies,…