Improve your Google Ads Conversion by more than 50% Google Ads keeps getting better at optimizing programs toward your Goals. The trouble is, too many companies use the wrong goal to optimize their campaigns and get leads that don’t convert to sales. Building the right goals within Google Ads will make all the difference in…
Category: Google Ads News and Information
Why Don’t I See My Remarketing Ads
“Why don’t I see my remarketing ads?” is a question we get asked. Or, some variation like, “Our CEO isn’t seeing our remarketing ads, how come?”, “Employees are always on our site but don’t see remarketing ads. What’s wrong?” Often, the correct but unsatisfactory answer is “because they shouldn’t.” The Purpose of Remarketing Ads Before…
Amazon Prime Days and Google PMAX Shopping
October Amazon Prime Days ran 10/8-10/9, and they were promoted for weeks prior. Since August, Oct Prime Days have been carried in the press and supported with mailers, emails, and ads. Whether real or perceived, price reductions have a significant impact on shopping behavior. How Are PMax Shopping Ads Affected by Amazon Prime Days? We…
Evolution of a PPC Agency
There is a lot of talk about artificial intelligence in digital marketing and its impact on us as an agency, specifically in PPC advertising. For over twenty years, I have seen a lot of changes in the search engines. We’ve gone from managing the minutia to strategizing with AI. Some of the changes in the…
5 Common Mistakes in Google Ads
Maximize the Effectiveness of You Ad Spend Maximizing the effectiveness of your Google Ads campaigns starts with avoiding common pitfalls. From improper conversion tracking to overlooking vital ad assets, each step can significantly impact your campaign’s success. In this comprehensive guide, we’ll explore five critical mistakes to steer clear of and provide actionable tips to…
Are You Starving Your Google Ads PMax Campaign?
Google Ads is in a transition, and while this may initially feel unsettling for PPC ad managers, it’s important to remember that this change is designed to enhance our strategies. The world of Performance Max (PMax) campaigns is an AI and ML-driven approach, promising greater efficiency and results. This world requires a great deal of…
Google Tag for Ads
Google Ads’ latest tag is simply called “Google Tag.” This code allows Google Ads and other Google tools to track activity on your website and return information to the respective Google Tools. Why you need to implement Google Tag Browser security has been changing, tightening restrictions on third-party Cookies. If you’re unfamiliar with browser cookies,…
The demise of Cookies and lessons from it
As Google Chrome is sent to send Cookies to the dustbin this year, digital marketers will lose one tracking mechanism on which they have come to rely…perhaps too much so. A primary application for browser cookies in marketing is the ability to remarket/retarget a browser (person) that has been to the website. This seems great,…
A Guide To Google Ads With Wix
Using Wix to Set-up Google Ads Starting a business is no easy feat and includes a lot of steps. Two of which are making a website and getting said website in front of customers to promote your product or services. If you have ever thought about setting up a website before, we are sure most…
Google Ads Updates – Feb 2024
Over the past month, the two biggest (but not surprising) announcements have to do with Google and the automation of the PerformanceMax, or PMax campaigns. Google has faced several critiques about its AI-driven programs. Because there is no transparency, ads are run in objectionable places. Google will launch placement visibility and exclusion capabilities to PMax,…