Amazon Prime Days and Google PMAX Shopping

October Amazon Prime Days ran 10/8-10/9, and they were promoted for weeks prior. Since August, Oct Prime Days have been carried in the press and supported with mailers, emails, and ads.  Whether real or perceived, price reductions have a significant impact on shopping behavior. How Are PMax Shopping Ads Affected by Amazon Prime Days? We…

5 Common Mistakes in Google Ads

Maximize the Effectiveness of You Ad Spend Maximizing the effectiveness of your Google Ads campaigns starts with avoiding common pitfalls. From improper conversion tracking to overlooking vital ad assets, each step can significantly impact your campaign’s success. In this comprehensive guide, we’ll explore five critical mistakes to steer clear of and provide actionable tips to…

Are You Starving Your Google Ads PMax Campaign?

Google Ads is in a transition, and while this may initially feel unsettling for PPC ad managers, it’s important to remember that this change is designed to enhance our strategies. The world of Performance Max (PMax) campaigns is an AI and ML-driven approach, promising greater efficiency and results.  This world requires a great deal of…

Google Tag for Ads

Google Ads’ latest tag is simply called “Google Tag.” This code allows Google Ads and other Google tools to track activity on your website and return information to the respective Google Tools. Why you need to implement Google Tag Browser security has been changing, tightening restrictions on third-party Cookies.  If you’re unfamiliar with browser cookies,…

The demise of Cookies and lessons from it

As Google Chrome is sent to send Cookies to the dustbin this year, digital marketers will lose one tracking mechanism on which they have come to rely…perhaps too much so. A primary application for browser cookies in marketing is the ability to remarket/retarget a browser (person) that has been to the website. This seems great,…

Google Ads Updates – Feb 2024

Over the past month, the two biggest (but not surprising) announcements have to do with Google and the automation of the PerformanceMax, or PMax campaigns.  Google has faced several critiques about its AI-driven programs. Because there is no transparency, ads are run in objectionable places.  Google will launch placement visibility and exclusion capabilities to PMax,…

Why is it hard to trust Google Ads AI?

There is no doubt that Google is pushing advertisers and their agencies to implement Google Performance Max or PMax (combined with Gemini.) PMax is Google’s latest iteration to automate the advertising program for companies. Whether your program is search, display, or shopping, Google wants to move you to PMax, promising that it will outperform anything…

How to Use Remarketing in PPC

The Role of Remarketing in PPC: Strategies for Targeting and Converting In the fast-paced world of online advertising, capturing and retaining the attention of potential customers is crucial for success. Pay-Per-Click (PPC) advertising is an effective way to reach targeted audiences, but what happens when those initial clicks don’t immediately lead to conversions? This is…