steve
The Latest Blogs
Check out what this expert has to say!
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Evolution of a PPC Agency
There is a lot of talk about artificial intelligence in digital marketing and its impact on us as an agency, specifically in PPC advertising.
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Are You Starving Your Google Ads PMax Campaign?
Google Ads is in a transition, and while this may initially feel unsettling for PPC ad managers, it’s important to remember that this change is designed to enhance our strategies.
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Google Tag for Ads
Google Ads’ latest tag is simply called “Google Tag.” This code allows Google Ads and other Google tools to track activity on your website and return information to the respective Google Tools.
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The Role of SEO in B2B Marketing
On the surface, SEO’s role for B2B is simple: help generate sales. However, where SEO comes into play for sales impacts the SEO strategy.
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The demise of Cookies and lessons from it
As Google Chrome is sent to send Cookies to the dustbin this year, digital marketers will lose one tracking mechanism on which they have come to rely…perhaps too much so. A primary application for browser cookies in marketing is the ability to remarket/retarget a browser (person) that has been to the website. This seems great,…
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Sales and B2B PPC Programs
Business-to-business (B2B) marketing has many facets. And a given company may employ just one or many of them. The challenge for PPC programs is determining where they fit (if at all) in the various B2B go-to-market strategies. What is PPC for B2B? First, let’s cover what PPC means in our context. Yes, it is pay-per-click,…
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Why is it so hard to get a Verified Google Business Profile?
Looking to get your new business verified on Google or an existing business reverified? Everything from opening a business to changing a phone number or location can lead to a new verification process. Until it’s complete, you will have no information or (perhaps worse) the wrong information appearing on Google. It is critical to a…
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Google Ads Updates – Feb 2024
Over the past month, the two biggest (but not surprising) announcements have to do with Google and the automation of the PerformanceMax, or PMax campaigns. Google has faced several critiques about its AI-driven programs. Because there is no transparency, ads are run in objectionable places. Google will launch placement visibility and exclusion capabilities to PMax,…
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How much should a new website cost?
Well, we have to say it. The cost of a new website depends. And it can vary greatly. We’ll start with a price range for building a site. It’s useless really, but if we don’t show it up front we won’t answer the basic question. Building a new site can range from a few hundreds…
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Why is it hard to trust Google Ads AI?
There is no doubt that Google is pushing advertisers and their agencies to implement Google Performance Max or PMax (combined with Gemini.) PMax is Google’s latest iteration to automate the advertising program for companies. Whether your program is search, display, or shopping, Google wants to move you to PMax, promising that it will outperform anything…