As Google continues to push its belief that the Google Ads AI is better at aligning search queries to advertisers’ needs than are advertisers, the Google Ads Match type becomes less meaningful. From phrase match to exact match, Google increasingly serves ads for queries that are not aligned with the goals of the advertisers. This…
Author: steve
Digital marketer with deep experience in paid and organic search engine marketing driven by website analytics.
Seeing beyond our inner geek. A digital marketers biggest challenge
Sometimes a flyer with big black letters printed on bright yellow paper stuck in a person’s front door handle is the best marketing tool. Okay, I said it. The world doesn’t revolve around digital marketing. Sometimes the best answer is the simplest, most straightforward, non technical approach. This is true on the spectrum of marketing.…
What to do with SEO if You are not an SEO
We get asked questions about SEO all the time… its what we do, so it makes sense. One of the things that come up from people who do not have the budget for a true SEO program is “what can we do to help our pages rank?” Well, one of the biggest things you can…
SEO & Digital Marketing For Business to Business
B2B companies make up the core of our digital marketing clients. Over the years, our B2B clients have recognized that the shift in B2C purchasing is also taking place in B2B. While personal relationships will always be an important part of the B2B landscape, there is a shift to using the internet as a key…
Google Exact Match Changes: Review Your Search Terms Reports
Google Ads, (AdWords) has become a mainstay of most advertising programs, and certainly of most digital advertising programs. Let’s face it, it’s pretty easy to light up a new campaign. But, it’s not so easy to do it well. Then, once running, there are a lot of actions to make a paid search program run…
WordPress and SEO: Its more complicated than you think
Over the past ten years, the cost of launching and keeping a site has decreased considerably. You can easily find hosting plans for less than $10/ month. With WordPress, you can update your site real-time, adding and editing content as frequently as you want. To the casual observer, this is great. To those in the…
Exact Match Will Be Even Less Exact… what you should do
Google Ads will no longer offer Exact Match. Yes, it has not been truly exact for some time, but now, it’s not even close. In the next couple of months, Google will do away with even the appearance of exact match. Google’s AI knows that when someone types in “maroon widget”, they actually mean “red…
Digital Marketing: The Long View
Since it’s beginning, digital marketing has been thought of as the medium that can move quickly. Make a change to your AdWords account, and it shows up almost immediately. Change your display ad, and the ad server will start delivering the new one right away. This ability to have a nearly immediate response to our…
5 Things You Need To Know For SEO
If you have hired a few SEO agencies in the past couple of years, you’ve already made your first mistake. SEO takes time. Switching agencies too often will hurt your SEO efforts. But there are a few more things you need to know before you make another agency switch. Hiring an SEO agency takes time…
5 Questions to Ask Before You Hire SEO Experts
Frustrated by the fact that your business’s website just isn’t rising in the search engine rankings? Tired of seeing a growing visitor count, but not an increase in your conversion rate? Just feel like your competitors have a stronger digital marketing and SEO strategy than you currently do? If so, then you may need to…