4 Critical Website Mistakes Made by Small to Mid-sized Businesses

It’s the 2020s. With few exceptions, all businesses have websites nowadays. Yet despite this, many businesses treat them as a bit of an afterthought. Maybe because websites are complex and intimidating things or perhaps it’s because they can be too expensive to actively maintain. Whatever the reasons, the fact of the matter is that, as…

Google My Business is Now Google Business Profile

Google My Business (GMB) is going to be seeing some changes in the coming months. Namely, Google My Business will now be branded Google Business Profile, and the Google My Business app will be retired in 2022 in favor of direct profile editing in Search or Maps. Google My Business is Now Called Google Business…

Google Update: How Google Changes Your SERPs Titles

Last week, Google confirmed that they changed the way they generate new webpage titles to appear on their results page (SERP). Does Google Change My Website’s Title Tag? Yes. Although you may not have noticed, Google has long experimented with systems that generate new title displays based on user search queries. Since 2012, they’ve altered…