A Complete SEO Guide for Dental Practices As a dental care provider, your primary goal is to provide your patients with exceptional service. Gone are the days when you could rely on word of mouth advertising as enough to build your practice. Today, it is more important than ever to build online visibility into your…
Author: Justin
Mostly SEO stuff...
Introducing Twitter’s Search Keyword Ads
We are charging into the new year and officially have one month under our belt! With the new year comes new changes to advertising platforms, and Twitter is no different. On January 24th, Twitter announced its rollout of Search Keywords advertising. Today we are going to go over what has led up to this announcement,…
A Beginners Guide to Local SEO
Getting Started with Local SEO If you’re running a small business, you know that standing out in the crowded online space can be an uphill battle. But there is hope – local SEO! Taking advantage of location-based search engine optimization tactics can give your business the edge over the competition and draw more attention to…
B2B SEO: Content-Led Strategy
Business-to-Business SEO Strategy B2B SEO is an important strategic marketing tool for companies looking to increase their visibility, gain website traffic, and create a strong presence online. While the core components of SEO will remain the same regardless of your business objectives, your overall strategy and the specific tools you’ll lean on will vary depending…
5 Steps to Clean Up Your Google Ads Campaigns
Why wait for spring cleaning when the start of the year is the perfect opportunity to freshen up your Google ad campaigns! With these quick 5 steps, we are going to cut the dead weight from your campaigns and breathe new life into our account. Ideally, you are continuously optimizing your campaigns for peak performance,…
Optimizing SEO vs. PPC Landing Pages
SEO vs. PPC Landing Pages Search engine optimization and pay-per-click advertising both play critical roles in any digital marketing strategy. One of the most important for both is the landing page. Although both SEO and PPC landing pages follow many of the same best practices such as mobile friendly designs and conversion rate optimization tactics,…
Email Marketing: an Overview
Email marketing has something of a mixed reputation. On the one hand, marketers tout its ability to connect with audiences, promote deals & products, and turn favorable ROIs. But on the other, we’ve all seen that horrible dumpster fire we call a spam folder, often filled to the brim with clickbait, phishing schemes, and your…
SEO Timelines: How Long Does SEO Take to Work?
How long does SEO take to work? It’s a pretty straightforward question with a less straightforward answer. Because that answer (like it always seems to be) is a frustrating it depends. Sorry. I know, that’s never any help. But the answer will never be the same for any two sites because, quite simply, no two…
4 Critical Website Mistakes Made by Small to Mid-sized Businesses
It’s the 2020s. With few exceptions, all businesses have websites nowadays. Yet despite this, many businesses treat them as a bit of an afterthought. Maybe because websites are complex and intimidating things or perhaps it’s because they can be too expensive to actively maintain. Whatever the reasons, the fact of the matter is that, as…
Google My Business is Now Google Business Profile
Google My Business (GMB) is going to be seeing some changes in the coming months. Namely, Google My Business will now be branded Google Business Profile, and the Google My Business app will be retired in 2022 in favor of direct profile editing in Search or Maps. Google My Business is Now Called Google Business…