Steve
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Local Pages
These are all the pages you’ll ever need.
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A note on FAQ schema… it’s pretty much irrelevant now & LLMs don’t use Schema
. Google has fully deprecated support for FAQ markup Schema (May 7th). As to the LLMs, the more I look into it, the more convinced I am that they are not reading the schema – both my personal deep dives into it and what I am reading/watching. They are reading the content within the schema –…
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Artificial Intelligence Content Hubs
Answer Engine Optimization (AEO) is more than just providing an FAQ for LLMs to reference — it’s a much bigger play than most businesses realize. Claude, ChatGPT, Perplexity, and others are pretty much literally deciding who to recommend. It is not an algorithmic calculation that places one listing above another. In real time, the AIs…
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What Is the Best Way to Gain AI Visibility for a Small Business?
There are ways to improve your business’s visibility in AI, but there is no silver bullet. For decades, we have been preaching good hygiene in SEO. For AEO/AI visibility, the same basic principles apply. Here are some things to avoid—and to do—to improve your chances of AI success. 1) Don’t Chase the Shiny Objects in…
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Automotive Repair Digital Marketing Program
Local auto repair shops generally have engaged owners who enjoy working in the bays, greeting customers, and working side by side with other mechanics. They know that the most important factor in their shop’s success is happy customers who are willing to refer friends and family, leave reviews, and continue to return for maintenance and…
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A New Site Design Doesn’t Have to Kill Your SEO — But It Can
One of the biggest concerns companies have when redesigning their website is that it might kill their SEO. And honestly, it often does. But that’s not because a redesign inherently hurts search visibility — it’s because the process was handled improperly. The Disconnect That Tanks Rankings Many companies work with a developer or design agency…
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What Are the SEO Implications of AI?
We’ve been working with clients in SEO for decades, and one of the consistent themes in our strategies has been good hygiene — good SEO hygiene. Over the years, we’ve seen clients and prospects chasing Google’s search algorithms in hopes of gaming the system and gaining an advantage. This rarely works. And when it does,…
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Before You Change Your SEO Strategy
I had a call from a client in the auto repair industry. He asked if I’d be willing to talk to a fellow owner of several shops about a sales performance issue at one of their locations. He’d fired an agency, and after a few months, his new agency wasn’t faring any better, or at…
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When AI Doesn’t Work, Here’s What to Try.
Artificial Intelligence, as a publicly used tool, is still in its infancy. It’s a big-ass baby, but still very young. So, when people say it doesn’t work, they can get all sorts of advice. Last summer, the big thing was prompt engineering — and it’s still important, now evolving into what’s called context engineering. The…
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Boost Your Plumbing Business: Digital Marketing Strategies
Ready to elevate your plumbing business? Discover effective digital marketing strategies that will attract new customers and boost your bottom line. Boost Your Plumbing Business: Digital Marketing Strategies Ready to elevate your plumbing business? Discover effective digital marketing strategies that will attract new customers and boost your bottom line. Understanding Digital Marketing for Plumbing Businesses…