Maddie
The Latest Blogs
Check out what this expert has to say!
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Are You Attracting the RIGHT Traffic? Why Search Intent Makes or Breaks Moving Company Leads
More traffic is not always better traffic. When a moving company’s website gets plenty of visitors but very few estimate requests, the first instinct is usually to fix the website. Redesign the homepage. Change the button color. Rewrite the quote form. Sometimes that helps. But before you touch any of it, there’s a more important…
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Why You’re Moving Company Website is Getting Traffic But Not Booking Jobs
Traffic to your website does not automatically equal leads or booked jobs. You can be ranking well, running ads, and watching your sessions climb, and still have gaps on the crew calendar. If that sounds familiar, the problem usually isn’t how much traffic you’re getting. It’s who that traffic is, and what happens once it…
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Local SEO for Dentists: How to Grow Your Practice
Here’s a hard truth for dental practices: the best dentist in town doesn’t automatically get the most new patients. The one Google shows first usually does. When someone cracks a molar on a Saturday or finally decides to fix their smile, they don’t flip through the Yellow Pages. They type “dentist near me” into their…
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EEAT Signals on Healthcare Websites: What Google Actually Wants to See
Key Takeaways EEAT stands for Experience, Expertise, Authoritativeness, and Trust. It’s the framework Google uses to judge whether a piece of content, and the site publishing it, deserves to be trusted. Every website benefits from strong EEAT signals, but healthcare sites face a much higher bar, because the content isn’t just competing for clicks. It’s…
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A/B Asset Experiments in PMAX Campaigns
Google ads announced that asset experiments are officially available for Performance Max Campaigns, and we are excited! Key Takeaways Prior to this rollout, if you wanted to “test” assets in a PMAX campaign you had to duplicate the asset group and manually swap out assets. This obviously didn’t produce scientific results because it’s not a true A/B…
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Google’s change to how they are pacing your Google ads Daily Budget
Attention all Google Ads advertisers who use daily budgets and ad schedules: Your spend is about to change! If you’re reading this before Jun 2026 we hope you have time to adjust your budgets. If you’re reading this after June 2026 trying to figure out why your Google ads spend increased, we hope this answers…
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Our Favorite 2025 Google PMAX Campaigns Updates
Key Takeaways For a while, Google has been pushing advertisers toward a fully automated system – you input limited information, and Google runs with it. And the Performance Launch Campaigns were a perfect example of this. You could see conversions, but had little insight into what was or wasn’t working, or why. For a long…
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Keywords, Search Terms, and Search Themes: What’s the Difference?
Your Back to Basics Guide: Keywords, Search Terms, and Search Themes In today’s Google Ads 101 lesson, we’re tackling keywords, search terms, and search themes—breaking down the similarities and differences between these concepts so you can set up and optimize your account with confidence. This post is perfect for beginners! But it’s also perfect for…
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Google Ads Campaign Types Breakdown
Your Back to Basics Guide: Campaign Types Whether you’re new to Google Ads or just need a refresher on their updates, understanding campaign types is essential. Think of them as different tools in your advertising toolkit. Each campaign type is designed for specific goals and audiences. Let’s break down what each type of campaign does…
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What Is A Google Ads Quality Score and Why Does It Matter?
First things first: what is a Google Ads Quality Score? In a search campaign, Google will assign a quality score at the keyword level between 1-10.