Maddie
The Latest Blogs
Check out what this expert has to say!
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Google’s change to how they are pacing your Google ads Daily Budget
Attention all Google Ads advertisers who use daily budgets and ad schedules: Your spend is about to change! If you’re reading this before Jun 2026 we hope you have time to adjust your budgets. If you’re reading this after June 2026 trying to figure out why your Google ads spend increased, we hope this answers…
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Our Favorite 2025 Google PMAX Campaigns Updates
For a while, Google has been pushing advertisers toward a fully automated system – you input limited information, and Google runs with it. And the Performance Launch Campaigns were a perfect example of this. You could see conversions, but had little insight into what was or wasn’t working, or why. For a long time, it…
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Keywords, Search Terms, and Search Themes: What’s the Difference?
Your Back to Basics Guide: Keywords, Search Terms, and Search Themes In today’s Google Ads 101 lesson, we’re tackling keywords, search terms, and search themes—breaking down the similarities and differences between these concepts so you can set up and optimize your account with confidence. This post is perfect for beginners! But it’s also perfect for…
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Google Ads Campaign Types Breakdown
Your Back to Basics Guide: Campaign Types Whether you’re new to Google Ads or just need a refresher on their updates, understanding campaign types is essential. Think of them as different tools in your advertising toolkit. Each campaign type is designed for specific goals and audiences. Let’s break down what each type of campaign does…
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What Is A Google Ads Quality Score and Why Does It Matter?
First things first: what is a Google Ads Quality Score? In a search campaign, Google will assign a quality score at the keyword level between 1-10.