Google Update: How Google Changes Your SERPs Titles

Last week, Google confirmed that they changed the way they generate new webpage titles to appear on their results page (SERP). Does Google Change My Website’s Title Tag? Yes. Although you may not have noticed, Google has long experimented with systems that generate new title displays based on user search queries. Since 2012, they’ve altered…

WordPress and SEO: Its more complicated than you think

Over the past ten years, the cost of launching and keeping a site has decreased considerably. You can easily find hosting plans for less than $10/ month. With WordPress, you can update your site real-time, adding and editing content as frequently as you want. To the casual observer, this is great. To those in the…

5 Questions to Ask Before You Hire SEO Experts

Frustrated by the fact that your business’s website just isn’t rising in the search engine rankings? Tired of seeing a growing visitor count, but not an increase in your conversion rate? Just feel like your competitors have a stronger digital marketing and SEO strategy than you currently do? If so, then you may need to…

8 Signs Your Company Should Hire Local SEO Experts

Local SEO cannot be ignored in today’s augmented marketing reality. 72% of consumers who research a product online will visit a local retailer within a 5-mile radius after the initial discovery period. 86% of those consumers will look up a business’ location on Google Maps. 78% of local searches result in an online purchase, as…

4 Reasons Why Keyword Relevance Matters for Your SEO Results

Keywords have long been known as one of the key components to search engine optimization. But in recent years, technology has progressed and the algorithms have adapted. One of the newest systems added to the mixture is RankBrain, which uses machine learning and artificial intelligence to better interpret pages on the web. With the changes to the algorithms,…