Every day, you check your page rankings on Google, and every day, you come up a little short of that first page. You’ve been optimizing keywords, so what gives? Well, guess what? You’re not the only one who knows the importance of keyword optimization. Your competition does too. And while keyword optimization can certainly help improve…
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Why Utilizing PPC Media is Key for Your Business
If you want to grow your business, increase brand recognition, and get a great ROI from your marketing dollars, then PPC media is a great way to go. As agency people, we are in the business day to day and sometimes have to remind ourselves that our terminology is not always understood or known. Once…
Ad Spend Trends. How Can Smaller Advertisers Take Advantage?
Calculating the amount spent on advertising marketing last year is a challenge; most surveys don’t line up. Given this, I don’t spend much time dwelling on the predictions of future ad spend. However, I do look for overall trends that different studies agree upon, and see how smaller advertisers can join in. The Overall Direction…
How Much Should I Pay For SEO Services?
I’ve been in the digital market space for 20 years and this question, “how much should I pay for Search Engine Optimization?” is perhaps the hardest to answer. The elements that go into SEO are highly dependent on variables that agencies or SEO service providers need to identify before they can provide a valid estimate.…
LinkedIn B2B Session
Here are the links to the LinkeIn presentation and presentation notes for the sessions given in the Chicago area. The presentation is an overview of using LinkedIn to build b2b relationships, participate in the LinkedIn community and build a sales pipeline. This is NOT a quick hit program. LinkedIn, as all social platforms, requires time…
SEO vs. PPC, Which One Is For Me
Clients ask about SEO vs. PPC, which is better. Like so many things, the answer depends. Before we look at the question, let’s be sure we are on the same page regarding what SEO and PPC are. SEO Definition SEO, or Search Engine Optimization, refers to the activity focused on getting a web page to…
Google Organic Update: Fred?
They are calling it Fred. That’s the name being given to the Google update that hit on March 8th. It is getting a lot of attention in the SEO worlds, as you can imagine. No one really knows what the change is, but the speculation is that it relates to inbound linking. Every time Google…
reprieve from the unskippable 30-second YouTube ad is on the way
Looks like a reprieve from the unskippable 30-second video YouTube ad is on the way. According to the british site Campaign Live, Google is doing away with the ad format on YouTube. Considering Google emphasis on mobile, and their push for advertisers to adapt a mobile first mindset, the unskippable 30-second video is arcane. Though…
Google Dropped Organic Site Links & Some impressions dropped
Google Organic Search Metrics Google Search Console (GSC)/ webmaster tools provides insights into the way users see your organic Google SERPs. Unfortunately, the dashboard data only goes back 90 days, so when Google makes a change, it is difficult to normalize the data. So, here is what changed: For some websites, Google displayed site links…
Creating Custom Targets in A few steps
It used to be that getting precise targeting was available to advertisers with big names and big budgets. In the past couple of years the ability to target specific groups has been opened to small and medium sized advertisers as well. The options for implementing custom targeting are many, but advertisers can start with the…