Social media is everywhere. It’s in front of us at the office. We carry it around in our pockets. So it’s more important than ever for businesses to run a social media campaign. But with the benefits, social media can bring comes the complexities of the ever-changing algorithms and strategies. How do you keep up?…
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Facebook Overview Presentation
Download the Facebook overview presentation here: Facebook-overview
On Page SEO Analysis: How to Measure Success
The only thing more important than having an SEO campaign is having a successful one. The only way to ensure this is to reach your goals. How can you determine if you’re reaching them? Well, if you can’t measure what you’re doing, then this becomes impossible. The key is to consistently measure different aspects of…
SEO Analytics: How They Boost Business
You know how shops run the numbers at the end of the day? It’s a daily activity to check the financials and how much money came through the door. Well, the web equivalent to that is SEO analytics. SEO analytics tracks and reports the site’s performance. You’d imagine every site owner would do this… you’d…
Top Social Media Trends of 2017 & How They Impact Your Marketing Strategy
If you thought social media wasn’t relevant to your marketing or advertising campaign, think again. The social media trends of 2017 have had a massive impact on advertising and marketing strategies. The world now uses social media in every aspect of their lives. Facebook has 2 billion monthly users. YouTube is not far behind with…
7 Great SEO Solutions to Boost Sales for Businesses
Do you want to boost sales for your business? With the right SEO solutions, you can increase your site’s visibility in Google, generate leads and win more customers. But SEO can be intimidating to a business owner. When you’ve already got plenty on your plate, you might not know where to start when it comes…
Business to Business Sales & Website Strategy
We all like to think that we, or at least our functions, are critical to the success of our company. In fact, our roles should be, or the roles should not exist. The question many companies face is one of emphasis; where do we put our budgets. Companies that have a long history of direct…
Top 6 SEO Things To Discuss with WordPress Developers For A New Site
WordPress is a great CMS. But, if it is not setup properly, there can be a lot of SEO “fixes” that agencies have to do in order to get programs started. By talking with the developers well before they start customizing and developing, you will end up with a site that looks great and is…
Writing for SEO
We have long known that search engines like Google, Bing, and Yahoo! have moved beyond the single keyword. Semantic search has been part of the dialogue for quite a while now. But what does that mean for good SEO page content? Well, it means good content got more complicated, yet still logical. Google has said,…
10 Successful Google PPC Tips All Digital Marketers Should Know
Mishandling your digital marketing is a great way to waste money. Digital marketing is fast becoming the most important advertising stream. But many businesses still undervalue it or make mistakes in the execution. If you’re using Google PPC, you want every advantage over your competitors. That’s why we’ve put together 10 tips for the successful…