We all like to think that we, or at least our functions, are critical to the success of our company. In fact, our roles should be, or the roles should not exist. The question many companies face is one of emphasis; where do we put our budgets. Companies that have a long history of direct…
Category: SEO News and Information
Top 6 SEO Things To Discuss with WordPress Developers For A New Site
WordPress is a great CMS. But, if it is not setup properly, there can be a lot of SEO “fixes” that agencies have to do in order to get programs started. By talking with the developers well before they start customizing and developing, you will end up with a site that looks great and is…
Writing for SEO
We have long known that search engines like Google, Bing, and Yahoo! have moved beyond the single keyword. Semantic search has been part of the dialogue for quite a while now. But what does that mean for good SEO page content? Well, it means good content got more complicated, yet still logical. Google has said,…
Search Engine Strategies: 8 Tips to Boost Search Rankings
Every day, you check your page rankings on Google, and every day, you come up a little short of that first page. You’ve been optimizing keywords, so what gives? Well, guess what? You’re not the only one who knows the importance of keyword optimization. Your competition does too. And while keyword optimization can certainly help improve…
How Much Should I Pay For SEO Services?
I’ve been in the digital market space for 20 years and this question, “how much should I pay for Search Engine Optimization?” is perhaps the hardest to answer. The elements that go into SEO are highly dependent on variables that agencies or SEO service providers need to identify before they can provide a valid estimate.…
Google Dropped Organic Site Links & Some impressions dropped
Google Organic Search Metrics Google Search Console (GSC)/ webmaster tools provides insights into the way users see your organic Google SERPs. Unfortunately, the dashboard data only goes back 90 days, so when Google makes a change, it is difficult to normalize the data. So, here is what changed: For some websites, Google displayed site links…
Google’s Penguin Goes Real Time
Last month Google hit us with two pretty major changes to the search algorithm. The first was a straightforward update in early September. When this hit, we saw most programs take a slight dip and then recover after about a week. But, then Google announced that they will incorporate Penguin into the core algorithm as…
Content marketing has made SEO link building harder
Yes good content should generate links back to your website and improve SEO perfomance. The challenge is in helping people differentiate between content marketing strategy and SEO link building tactics, and their respective control. Content marketing starts with a broader marketing objective, using distributed content to help achieve goals, and in some cases linking back…
AMP – Accelerated Mobile Pages
The Problem AMP and FIA Fix Behind the scenes a browser sorts through a whole bunch of code that tells it how to present the content. This code is an agreed upon standard. Unfortunately, it is not really designed for easy mobile access to information such as news stories or blog articles. Standard html and…
SEO: Don’t underestimate the basic practices
Over the years SEO tactics have evolved to try to keep up with the changes in how Google ‘enforces’ what it considers to be quality websites and content. As we engage with new clients we see that many of the problems are related to ignoring the basics in favor of chasing the latest tactics. It…