Why is it so hard to get a Verified Google Business Profile?

Looking to get your new business verified on Google or an existing business reverified? Everything from opening a business to changing a phone number or location can lead to a new verification process. Until it’s complete, you will have no information or (perhaps worse) the wrong information appearing on Google. It is critical to a…

An Absolute Beginner’s Guide to Google Business Profile

The Ultimate Local Marketing Tool for SMBs There aren’t many marketing tools that provide more value to both customers and local businesses than Google Business Profile. Whether you’re a local service provider like a plumber or moving company or you run a brick and mortar business like retail or restaurants, Google Business Profile can be…

Google Automated Campaigns…use with caution

Google Ads is a great advertising tool for businesses of all sizes. From international organizations to local car repair shops, Google Ads can drive revenue. With the push into automated campaigns, it may be easy for businesses to set it and go simply. In our experience, that would be a mistake. Issues with Google’s Automated…

Google My Business is Now Google Business Profile

Google My Business (GMB) is going to be seeing some changes in the coming months. Namely, Google My Business will now be branded Google Business Profile, and the Google My Business app will be retired in 2022 in favor of direct profile editing in Search or Maps. Google My Business is Now Called Google Business…

Google Ads: Another AI/ML Move To More Data-Driven Automation

As Google continues down the path of AI/ML-driven “everything”, advertisers are left with blind spots. The latest push came when Google announced that last-click attribution will be replaced by data-driven as the default for Google Ads. This, in and of itself, is neither good nor bad. What it means to you depends on your program. …

reprieve from the unskippable 30-second YouTube ad is on the way

Looks like a reprieve from the unskippable 30-second video YouTube ad is on the way. According to the british site Campaign Live, Google is doing away with the ad format on YouTube. Considering Google emphasis on mobile, and their push for advertisers to adapt a mobile first mindset, the unskippable 30-second video is arcane. Though…

Google Dropped Organic Site Links & Some impressions dropped

Google Organic Search Metrics Google Search Console (GSC)/ webmaster tools provides insights into the way users see your organic Google SERPs. Unfortunately, the dashboard data only goes back 90 days, so when Google makes a change, it is difficult to normalize the data. So, here is what changed: For some websites, Google displayed site links…

Bing makes a profit

Bing is profitable (Fortune Bing story ) and the search engine broke the 20% search share threshold. So, are you still ignoring the search engine? Paid Search Google seems to get all the attention from many advertisers. But those who have taken advantage of Bing paid search have often seen their advertising dollars generate more…