There is no doubt that Google is pushing advertisers and their agencies to implement Google Performance Max or PMax (combined with Gemini.) PMax is Google’s latest iteration to automate the advertising program for companies. Whether your program is search, display, or shopping, Google wants to move you to PMax, promising that it will outperform anything…
Author: steve
Digital marketer with deep experience in paid and organic search engine marketing driven by website analytics.
Technical SEO An Overview
Technical SEO is the process of ensuring search engines can access and easily crawl your website. From very basic things like a proper server response to the many aspects of how content is delivered to the web browser, they are reviewed and adjusted as part of technical SEO optimization. When done properly, search engine bots…
Digital Marketers’ path forward with AI
The white-collar professionals are confronting what blue-collar professionals have been dealing with for half a decade: What do you do when technology threatens to displace your job? In digital marketing, AI is pushing into everything from media optimization(not actually a new thing), to content writing and even image generation. Having been in marketing for over…
Google Automated Campaigns…use with caution
Google Ads is a great advertising tool for businesses of all sizes. From international organizations to local car repair shops, Google Ads can drive revenue. With the push into automated campaigns, it may be easy for businesses to set it and go simply. In our experience, that would be a mistake. Issues with Google’s Automated…
Avoiding Agency Churn
There are many challenges to achieving a client’s goals. Often these challenges can be worked through by the agency and client. Identifying possible roadblocks prior to signing a contract will help ease the navigation through the initial months of the relationship. One sign of possible difficulty is a history of successive agencies for the client.…
Managing Change in SEO
SEO is dynamic. That’s no secret to anyone familiar with the field. We see a lot of changes in our metrics that result from Google adapting or changing algorithms. Sometimes, Google changes how it processes information through Google Search Console. And other changes are the result of something in the market (or related to it).…
Our favorite 9 Google Analytics Reporting Features
Google Analytics has a lot of great reporting capabilities and features. Too many people don’t use them because they may not be obvious, or may take some time to set up, or their inputs may not be properly set up. Whatever the reason, it is worth overcoming it to benefit from these Google Analytics capabilities.…
21 On-site SEO Areas to Improve Your Rankings
The recommendations for on-site SEO, or on-page SEO, over years, have often been “flavors of the day”. Because Google is opaque, there are no direct answers about what specifically improves rankings. In our view, placing too much emphasis on a single aspect (or a couple) of SEO elements will lead to disappointment. We’ve sat in…
Better Reporting for Better Decisions
Yes, it’s that time of year when we start thinking about what we’ll do differently next year. Among the many challenges we all deal with is managing information, and more specifically how we consume information. Often we are not faced with too little information, but far too much. To make well-informed decisions, we need to…
What your SEO agency doesn’t know can hurt you
No, this isn’t about the competency of your SEO agency. My guess is they’re good; you’ve hired them. This is about communication. The people in your SEO agency are there to help you increase your business by improving the search results among important topic searches. As such, much of the conversation with the agency is…