Amazon Prime Days and Google PMAX Shopping

October Amazon Prime Days ran 10/8-10/9, and they were promoted for weeks prior. Since August, Oct Prime Days have been carried in the press and supported with mailers, emails, and ads.  Whether real or perceived, price reductions have a significant impact on shopping behavior. How Are PMax Shopping Ads Affected by Amazon Prime Days? We…

Are You Starving Your Google Ads PMax Campaign?

Google Ads is in a transition, and while this may initially feel unsettling for PPC ad managers, it’s important to remember that this change is designed to enhance our strategies. The world of Performance Max (PMax) campaigns is an AI and ML-driven approach, promising greater efficiency and results.  This world requires a great deal of…

Google Tag for Ads

Google Ads’ latest tag is simply called “Google Tag.” This code allows Google Ads and other Google tools to track activity on your website and return information to the respective Google Tools. Why you need to implement Google Tag Browser security has been changing, tightening restrictions on third-party Cookies.  If you’re unfamiliar with browser cookies,…

The demise of Cookies and lessons from it

As Google Chrome is sent to send Cookies to the dustbin this year, digital marketers will lose one tracking mechanism on which they have come to rely…perhaps too much so. A primary application for browser cookies in marketing is the ability to remarket/retarget a browser (person) that has been to the website. This seems great,…

Why is it so hard to get a Verified Google Business Profile?

Looking to get your new business verified on Google or an existing business reverified? Everything from opening a business to changing a phone number or location can lead to a new verification process. Until it’s complete, you will have no information or (perhaps worse) the wrong information appearing on Google. It is critical to a…

Google Ads Updates – Feb 2024

Over the past month, the two biggest (but not surprising) announcements have to do with Google and the automation of the PerformanceMax, or PMax campaigns.  Google has faced several critiques about its AI-driven programs. Because there is no transparency, ads are run in objectionable places.  Google will launch placement visibility and exclusion capabilities to PMax,…