“Why don’t I see my remarketing ads?” is a question we get asked. Or, some variation like, “Our CEO isn’t seeing our remarketing ads, how come?”, “Employees are always on our site but don’t see remarketing ads. What’s wrong?” Often, the correct but unsatisfactory answer is “because they shouldn’t.” The Purpose of Remarketing Ads Before…
Author: steve
Digital marketer with deep experience in paid and organic search engine marketing driven by website analytics.
Auto Repair Shop Digital Marketing: Getting Started
As a digital marketing agency, we work very closely with local businesses, including auto repair shops. Our experience in helping our clients increase their local business gives us insight into some of the most critical aspects of digital marketing for auto repair services. But before we touch on digital marketing, let’s be honest about what…
Amazon Prime Days and Google PMAX Shopping
October Amazon Prime Days ran 10/8-10/9, and they were promoted for weeks prior. Since August, Oct Prime Days have been carried in the press and supported with mailers, emails, and ads. Whether real or perceived, price reductions have a significant impact on shopping behavior. How Are PMax Shopping Ads Affected by Amazon Prime Days? We…
Evolution of a PPC Agency
There is a lot of talk about artificial intelligence in digital marketing and its impact on us as an agency, specifically in PPC advertising. For over twenty years, I have seen a lot of changes in the search engines. We’ve gone from managing the minutia to strategizing with AI. Some of the changes in the…
Are You Starving Your Google Ads PMax Campaign?
Google Ads is in a transition, and while this may initially feel unsettling for PPC ad managers, it’s important to remember that this change is designed to enhance our strategies. The world of Performance Max (PMax) campaigns is an AI and ML-driven approach, promising greater efficiency and results. This world requires a great deal of…
Google Tag for Ads
Google Ads’ latest tag is simply called “Google Tag.” This code allows Google Ads and other Google tools to track activity on your website and return information to the respective Google Tools. Why you need to implement Google Tag Browser security has been changing, tightening restrictions on third-party Cookies. If you’re unfamiliar with browser cookies,…
The Role of SEO in B2B Marketing
On the surface, SEO’s role for B2B is simple: help generate sales. However, where SEO comes into play for sales impacts the SEO strategy. Business-to-business is often discussed as if there is a monolithic go-to-market strategy that somehow applies to all B2B companies. Obviously, this isn’t the case. So, when we talk about SEO, we…
The demise of Cookies and lessons from it
As Google Chrome is sent to send Cookies to the dustbin this year, digital marketers will lose one tracking mechanism on which they have come to rely…perhaps too much so. A primary application for browser cookies in marketing is the ability to remarket/retarget a browser (person) that has been to the website. This seems great,…
Sales and B2B PPC Programs
Business-to-business (B2B) marketing has many facets. And a given company may employ just one or many of them. The challenge for PPC programs is determining where they fit (if at all) in the various B2B go-to-market strategies. What is PPC for B2B? First, let’s cover what PPC means in our context. Yes, it is pay-per-click,…
Why is it so hard to get a Verified Google Business Profile?
Looking to get your new business verified on Google or an existing business reverified? Everything from opening a business to changing a phone number or location can lead to a new verification process. Until it’s complete, you will have no information or (perhaps worse) the wrong information appearing on Google. It is critical to a…