Google Ads Updates – Feb 2024

By steve

Digital marketer with deep experience in paid and organic search engine marketing driven by website analytics.

Google Ads and Advertisiers

Over the past month, the two biggest (but not surprising) announcements have to do with Google and the automation of the PerformanceMax, or PMax campaigns.  Google has faced several critiques about its AI-driven programs.

Because there is no transparency, ads are run in objectionable places. 

Google will launch placement visibility and exclusion capabilities to PMax, according to Campaign.com.

Gemini (Google Generative AI) will become part of PMax 

One challenge advertisers may face with PMax is creating ad assets to fit within all the possible placements of a PMax campaign. With Generative AI, Gemini can create appropriately formatted ad assets for the campaigns. Google PMax and Gemini

Google continues to push for AI control while advertisers are looking for more visibility and manual input, if not actual control(that ship has sailed.)

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By steve

Digital marketer with deep experience in paid and organic search engine marketing driven by website analytics.