Can Publishing Duplicate Content Hurt Your Search Engine Rankings? Duplicate content is a persistent concern for website owners and SEO specialists alike. From near-identical pages to sections of content reused across a site, the ramifications of duplicate content on search engine rankings are often debated. In this article, we delve into the nuances of duplicate…
Tag: content
Email Marketing: an Overview
Email marketing has something of a mixed reputation. On the one hand, marketers tout its ability to connect with audiences, promote deals & products, and turn favorable ROIs. But on the other, we’ve all seen that horrible dumpster fire we call a spam folder, often filled to the brim with clickbait, phishing schemes, and your…
Content Marketing Over the Long Haul
Content marketing is a cornerstone of many digital strategies. As we expand SEO and social, content marketing plans become essential in establishing a brand’s position with customers, prospects and their own employees. A study of content marketers in Australia saw in interesting change in the landscape ( I think this has implication in the U.S.…
The Google Panda Smack Down
Content is king. Google has always been clear in this. Too many SEOs have sought to trick google, Bing & Yahoo into thinking bad content was good content. Panda has been aggressively distinguishing between the two. Producing good content is not easy. In the short term, some have instead tried to trick the engines into…