A Guide to Google Maps SEO In the digital age, visibility on platforms like Google Maps is crucial for driving business growth. Whether you’re running a restaurant, plumbing service, law practice, or car dealership, it’s a safe bet that Google Maps is how most of your clients and customers find your business. This guide will…
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5 Alternatives to Google Ads
Best Alternatives to Google Ads Google Ads has ruled the roost for years when it comes to paid advertising, and for good reason. They have a wide breadth of ad types, such as search ads, display ads, and shopping ads. Their expansive targeting and audience options also allows advertisers to successfully reach their desired consumer.…
Google Ads: Automatically Created Assets
Google Ads: Automatically Created Assets As Google Ads grows and expands its capabilities one of their big focuses has been to create automatic systems so that advertisers don’t have to spend as much time making decisions and monitoring. We have seen automatic bidding and smart campaigns, now comes automatic asset creation. What are Automatically Created…
The Importance of Redundant Event Tracking: Ensuring Accurate Data
Why Redundancy Matters in Event Tracking When it comes to event tracking in Google Tag Manager (GTM) and Google Analytics (GA), redundancy is not a sign of inefficiency; in fact, it’s a crucial safety net. Implementing redundant triggers for each essential conversion events or GTM tags helps ensure data accuracy and reduces the risk of…
5 Ways to Prevent Budget Waste in Google Ads
Conserving Your Ads Budget Google ads can be a great tool to drive traffic and awareness for your brand. However it is important to ensure that your ads aren’t just appearing in front of people but appearing in front of potential customers. We have laid out 5 key ways advertisers can make sure they aren’t…
Geo Targeting Vs Geo Fencing
Geotargeting and Geofencing Compared The line between geotargeting and geofencing can get blurred pretty quickly in the marketing world, and depending on who you talk to the two are used interchangeably. For instance Google ads offers geotargeting but not geofencing. When looking closely at google’s site you’ll notice that never once does it mention geofencing.…
Rebrand Your Site Without Losing SEO Rankings
SEO Tips for a Smooth Rebrand At some point in their lifecycles, many businesses will undergo a rebrand or website redesign, and with it often comes the fear of losing SEO rankings. This can be both an exciting and scary undertaking, especially if your website has had success with SEO. Nobody wants to lose all…
Digital Marketers’ path forward with AI
The white-collar professionals are confronting what blue-collar professionals have been dealing with for half a decade: What do you do when technology threatens to displace your job? In digital marketing, AI is pushing into everything from media optimization(not actually a new thing), to content writing and even image generation. Having been in marketing for over…
Google Ads Phrase Match Types Compared in 2023
Should You Switch to Broad Match Keyword? We have all been there. Going through our campaign recommendations and being told once again to change all our phrase and exact match keywords to broad match. Moving people to Broad Match Keywords seems to be one of google’s biggest goals as of late. Don’t worry, you are…
Citation Building for Local SEO: A Beginners Guide
Local Citations & Linkbuilding There are tons of components that go into a successful local SEO strategy. But for digital marketers and business owners, building citations is one of the easiest and most effective steps to building a comprehensive local SEO program. In this blog post, we’ll provide a beginner-friendly guide on the process of…