As Google continues to push its belief that the Google Ads AI is better at aligning search queries to advertisers’ needs than are advertisers, the Google Ads Match type becomes less meaningful. From phrase match to exact match, Google increasingly serves ads for queries that are not aligned with the goals of the advertisers. This…
Category: Google Ads News and Information
Google Exact Match Changes: Review Your Search Terms Reports
Google Ads, (AdWords) has become a mainstay of most advertising programs, and certainly of most digital advertising programs. Let’s face it, it’s pretty easy to light up a new campaign. But, it’s not so easy to do it well. Then, once running, there are a lot of actions to make a paid search program run…
Exact Match Will Be Even Less Exact… what you should do
Google Ads will no longer offer Exact Match. Yes, it has not been truly exact for some time, but now, it’s not even close. In the next couple of months, Google will do away with even the appearance of exact match. Google’s AI knows that when someone types in “maroon widget”, they actually mean “red…
10 Successful Google PPC Tips All Digital Marketers Should Know
Mishandling your digital marketing is a great way to waste money. Digital marketing is fast becoming the most important advertising stream. But many businesses still undervalue it or make mistakes in the execution. If you’re using Google PPC, you want every advantage over your competitors. That’s why we’ve put together 10 tips for the successful…
Big changes coming to Google paid search results
Fewer Ads to Show on Google Search Results Page – No Right Sidebar Google will remove the right sidebar ads from desktop search results, globally. There is an exception for product listing ads only. In some cases Google may add a fourth ad to the top results if it is a localized (inferred or explicit)…
Paid search ads directed to Facebook?
Social media engagement should be in the context of a user’s social media experience. While cross channel engagement may be desirable, it is only so when the connection between the channels is natural to the user, not forced by the brand.
The Paid Search Sweet Spot
It was an average ad position of 2.5 in paid search. We couldn’t explain why, but some how if our average ad position was 2.5, then the average cpc, conversion rate and customer value all aligned to hit our targets. It was basic math. By why 2.5? We couldn’t say, but we dubbed it “The…
Google Adwords Spring Cleaning
Getting ready for spring, Google will help clear out some of the account junk you’ve accumulated over the year. Starting March 23, unused ads over 100 days old will go away. This is a good move, but if you are not aware, then you’ll be surprised by what you don’t see in the last week…
Google AdWords Drops Four Data Points
I’ve often cautioned clients about “over consuming” data. I’m a data geek, but I know that data you can not use often clouds the data you can. The news that Google Adwords is reducing the number of columns (Google, the data Geek of the world) because advertisers are confused by too much adwords data shows…