Growth Strategy Lessons From Facebook

Sam Rosen, serial entrepreneur and founder of Desktimeapp.com, shared the article on growth strategy with lessons from Meenal Balar, who was a key part of facebooks international growth. It really struck a cord with me and I wanted to share it with you. This piece on First Round starts with some very basic elements of…

Google Plus Launches Collections

Google+ makes content discovery easier for users through a format similar to Pinterest boards. This gives people the ability to curate content and share it with others that have similar interests. Making this more powerful is the ability to curate different types of content and make the overall experience more helpful with long form posts…

Marketing Automation… are you really ready for it?

Marketing Automation (MA) is hot. A lot of companies are engaging tools like Pardot, Marketo, Hubspot to send messages, share information, tweets, post and pretty much push out just about any utterance their marketing department can think up. This is great! Set up a drip campaign, nurturing campaign, journey or any number of other euphemisms…

Email Opt-out: more than being polite

I had an interesting conversation with the head of a company that has an email campaign running. Its been running for a while. The conversation moved to opt-outs and how they were getting them (as most programs do). He casually mentioned that maybe he could move these folks back into the active list. My reaction…

Art & Intuition When Data Is Not There

Analytics is a great tool for helping us make decisions and take action. As a representation of behavior, it helps us respond to customers and see the impact of our actions. However, analytics only represents “what” but not “why” people behave in the way they do. For some marketers this is a blind spot. Over…