Digital analytics and more precisely, how a company uses digital analytics is a focus of mine. Over the years I have seen very smart people with access to very sophisticated analytics programs feel paralyzed by their own ignorance. Whether it an inability to measure their own results or the lack of visibility into what others…
Author: steve
Digital marketer with deep experience in paid and organic search engine marketing driven by website analytics.
eWOM : What durable goods marketers need to do about it
WOM, word of mouth has long been a powerful force in the making (and breaking) of products and companies. As the force has moved online to become known as eWOM marketers have struggled to understand the dynamic it plays in the material affect on their sales. A culprit in perpetuating this struggle is the monolithic…
Facebook seeks to prove ad and sales connection
The WSJ article on Facebook’s sales lift research is a new bow on an old, old package. Using post impressions studies to calculate the lift in sales derived from advertising was being used over 25 years ago. While I applaud the continued push to connect online ad expenditures to off-line results, articles like this in the…
IBM: Mobile app security is virtually non-existant
Apps are so shiny we can’t see the problems they (and we) face. I wrote before about the reliability of location based technology and the issues apps have in accurately locating users. This is an issue for advertisers who rely on location targeting. For consumers these poorly performing apps can be frustrating. But if the…
Local Search’s Unseen Trap: App Location Technology
Your local search program is buttoned up. You’ve got your location information just they way it should be. It’s clean and accurate with the phone numbers, streets, directionals, numbers and your schema code is all correct. You even have your location meta data all set. You’ve personally reviewed the information in all your accounts with…
Omni-channel brands start with culture
So, you want to be an Omni-channel brand? Omni-channel is described as a seamless experience for the consumer regardless of their mode of interaction. In other words they and your employees have the same product, options, pricing, delivery and service options no matter where they are in your brand / purchasing ecosystem. All customer history…
Google Adwords Spring Cleaning
Getting ready for spring, Google will help clear out some of the account junk you’ve accumulated over the year. Starting March 23, unused ads over 100 days old will go away. This is a good move, but if you are not aware, then you’ll be surprised by what you don’t see in the last week…
Drive conversion with trust through reviews
Building trust through reviews is a growing imperative for online and offline businesses. How to do this can be a mystery to some who can learn from others who have traveled this path. Trustpilot and Internet Retailer will conduct a webinar on March 19th at 2pm. EST.
Google AdWords Drops Four Data Points
I’ve often cautioned clients about “over consuming” data. I’m a data geek, but I know that data you can not use often clouds the data you can. The news that Google Adwords is reducing the number of columns (Google, the data Geek of the world) because advertisers are confused by too much adwords data shows…