FD Blog

Facebook seeks to prove ad and sales connection

The WSJ article on Facebook’s sales lift research is a new bow on an old, old package. Using post impressions studies to calculate the lift in sales derived from advertising was being used over 25 years ago. While I applaud the continued push to connect online ad expenditures to off-line results, articles like this in the […]

Omni-channel brands start with culture

So, you want to be an Omni-channel brand? Omni-channel is described as a seamless experience for the consumer regardless of their mode of interaction. In other words they and your employees have the same product, options, pricing, delivery and service options no matter where they are in your brand / purchasing ecosystem. All customer history […]