Oral Surgeon

SEO & PPC Case Study

The client is an oral maxillofacial surgery practice in Salt Lake City. Their office came to us looking to increase their paid and organic search presence as well as optimize their conversion rate for appointment & contact forms. Their website was initially designed as a supplemental tool for patient info and they had plenty of landing pages describing the procedures they offered.

Strategy in Action

Over a Period of Two Years

Traffic

+1303%

Leads

+1431

Our Strategy

Step 1

Create a series of location-based landing pages rather than procedure-based landing pages.
We wanted to target search queries like “oral surgeon sandy ut” or “dental implants near me” rather than more generic procedure-focused queries like “mandibular osteotomy.”

Step 2

Optimize for conversions by implementing more streamlined and visible contact forms throughout the site.
We utilized A/B testing to narrow down the most effective layout for increasing conversion rate.

Step 3

Leverage content output and linkbuilding to boost the authority of the site.
To accomplish this, we produced regular, high-quality blog posts with two objectives :
- (1) provide additional opportunities to reach local customers and
- (2) to create high-quality content that other websites would be willing to link to.

After Two Years

The Results

Stan Olson

Fanatically Digital’s work is consistently phenomenal. The team delivers double-digit ROAS. They also average 50–100 leads per month. The team is fast-paced, efficient, and knowledgeable. Fanatically Digital is a diligent vendor that drives tangible results time and time again.