Moving & Logistics Company
Local & B2B Digital Marketing Case Study
Services:
SEO
Industry:
Moving, B2B, B2C
+135%
TRAFFIC
+281%
GOAL COMPLEATION
The Client
This client is a moving and storage company based in Florida and Puerto Rico. Their primary services include local and long-distance relocations and commercial freight forwarding services, as well as residential moves between the Caribbean (especially Puerto Rico) and the mainland United States.
The Challenge
The client was juggling two very different audiences. On one side were commercial customers looking for freight forwarding. On the other were families relocating between Puerto Rico and the mainland. Their site had to win search visibility for both. It also had to reach movers well beyond their home markets in Florida and Puerto Rico, which meant competing in searches from cities across the country.
The Goal
The client came to us with two major objectives:
1. Grow their leads for freight forwarding services.
2. Expand their Puerto Rico moving services throughout the country.
STRATEGY
Optimize and Refine
Step 1: Optimize Existing Pages
Optimize existing pages and title tags, adding descriptive headers, and writing relevant and informative content about the company and services.
Before building anything new, we made sure the pages they already had were working for them. Clear titles, headers, and service content tell both Google and potential customers exactly what the company does and where it does it.
Step 2: Build Out New Pages
Build out a series of landing pages targeting important keywords that support their business goals.
Since they wanted to expand their Puerto Rico moving services nationwide, our landing pages targeted keywords such as “nyc to Puerto Rico moving company.” Pages built around specific routes match the way people actually search for a move. They also give the site a way to show up in markets outside its home base.
Step 3: Blog Implementation
Write and publish blog posts twice per month about everything from moving tips and tricks to information about the local areas they serve. This serves two functions:
- It creates helpful content that other websites want to link to.
- It demonstrates to Google that we’re a qualified moving company that knows the business and the local area.
Publishing on a consistent schedule builds that authority steadily over time rather than in one-off bursts.
Step 4: Refine and Capitalize
Continue to refine our tags and core content as performance data comes in.
SEO isn’t set-it-and-forget-it. Over the two-year engagement, we used real performance data to guide ongoing adjustments.
RESULTS
Results
Over a Period of Two Years
Steady application of core SEO principles didn’t just grow traffic. Goal completions grew at more than twice the rate of sessions, which means the site was attracting more of the right visitors and turning more of them into leads.
+135%
Traffic
+281%
GOAL COMPLEATION
