Industrial Equipment Distributors
B2B Lead Gen Digital Marketing Case Study
The client: This client is an industrial parts distributor that provides both OEM and aftermarket products for heavy industry machines. Their needs were similar to an eCommerce website as they needed to host thousands of product pages and often needed to target obscure, low volume search queries.
Strategy in Action
Over a Period of One Year
Traffic
+75%
Leads
+156%
Our Strategy
SEO: We created a system for product page titles and H-tags that could be applied across their thousands of product pages as well as help modify product descriptions and optimize images.
PPC: For the PPC program, we siloed our campaigns by OEM brands and general product categories, allowing for more clean and streamlined management.
After One Year
The Results
Sessions Increased +75%
Leads Increased +156%
